Lindt launches Dubai chocolate sharing box and fans can save 63% on 'heavenly' treat

Wales Online

10-05-2025

The Dubai chocolate craze shows no signs of slowing down, with Lindt launching a new box of pistachio pralines ideal for sharing, as well as restocking its best-selling bar. Despite the premium chocolatier's complete range costing £24, savvy shoppers have discovered a way to sample it all for less than £9.
Dubai chocolate has been praised by chocoholics on social media for its unique blend of gooey pistachio cream with crunchy knafeh, also known as kadayif - or finely shredded filo pastry. This combination with the chocolate creates an ultimate crunchy yet creamy taste sensation.
Lindt's version was one of the first to arrive in the UK, with the bars selling out twice already in store and online, despite the retailer enforcing a strict two bars per person limit to try and meet demand. But for those who've previously missed the limited releases in stores, Lindt has not only restocked the favourite online but bought in a new addition, with shoppers dubbing the £14 box of sweets 'heavenly' and 'wickedly delicious.'
Money-saving website TopCashback offers new members a free £15 bonus when they sign up as well as giving them a percentage of their spend back every time they shop online with thousands of different retailers, reports the Mirror. So shoppers who combine the deal with a virtual shop at Lindt can effectively get both the 145g £10 bar and a 90g box of the new pralines for £8.79 after cashback, effectively getting both treats for less than the normal price of the bar for shoppers who manage to track it down in the shops.
Dubai chocolate has become an internet phenomenon in recent months, amassing over 120 million views on social media and causing a shopping scramble. Lindt isn't the only brand to lean into the foodie trend, which has led to long queues in supermarkets as shoppers scramble to get their hands on versions from M&S, Waitrose, Ocado, Lidl, QD and Sainsburys.
In addition, Krispy Kreme has introduced a pistachio cream filled doughnut inspired by the craze, encouraging shoppers to try something new. Meanwhile, Londoners can also indulge in a massive 11-inch high Dubai chocolate milkshake priced at £19 at Black Tap Craft Burgers branches from next week. The shake includes knafeh, pistachio and even a whole slice of chocolate mousse cake.
(Image: Black Tap Craft Burgers)
Elsewhere, keen home cooks are snapping up boxes of crispy kadayif, chocolate moulds, and pistachio cream to whip up their own versions of a sweet sensation. But for those who'd rather skip the kitchen effort, Amazon is selling several non-branded alternatives.
The current crowd-pleaser is Velafee's 200g bar, flying off the virtual shelves with over 1,000 sold this month alone, priced at £14.98 a bar and boasting a solid 4-star rating from 154 reviews. Not far behind is the Brics Signature Dubai Chocolate bar, at a slightly cheaper price point of £9.99 for 200g, although it's earned a less effusive 3.2 stars from 189 reviews.
In comparison, over at Lindt's own website, the Dubai-inspired treats are causing quite a stir among chocoholics. Their bars have earned an impressive average of 4.3 out of 5 stars from 276 reviews, while the praline box is not too shabby either, with a 4.2 rating from 29 reviews.
One happy customer trying the pralines for the first time said: "These are simply heavenly. They are the perfect treat for anyone who loves pistachio cream. I only discovered them when browsing through the Lindt website. I live in the sticks and rarely get into town for shopping, so I had not seen them before. Now I know I can buy them - plus so many other less common Lindt products - online, they will become a regular treat, for us and as gifts for others."
One shopper said after trying the new launch: "I am not a chocolate fan, but I tried that type of Dubai style chocolate and I think it is good. This is definitely more Dubai style than the bar, for people who like more of that flavour this is the perfect choice."
Another reviewer said, after trying the bar: "I expected this chocolate to be good, but oh boy this stuff is ridiculous. I only recommend buying this if you have Olympic levels of self control. Fabulous chocolate with a crunchy middle layer and gorgeous pistachios. A revelation."
However, some chocoholics pointed out the bars were thinner than the traditionally lavish Dubai chocolates known for generous fillings. One more critical review said: "The pistachio and kadayif quantity is very low. I am from Dubai and Dubai viral chocolate is in the limelight because of the taste of the kunefa but here the quantity is too low. Make it thick."
(Image: Lindt)
How to get Lindt's entire Dubai chocolate range for less than £9