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Jignanshu Gor believes DMart doesn't need to join Q-commerce rush. Here's why

Jignanshu Gor believes DMart doesn't need to join Q-commerce rush. Here's why

Time of India06-05-2025

Amid rising competitive intensity from quick commerce (
Q-commerce
) platforms,
Avenue Supermarts
, the parent company of
DMart
, is not likely to join the rapid delivery race but is instead expected to sharpen its focus on
delivery timelines
, assortment depth, and overall value proposition.
In an interaction with ET Now,
Jignanshu Gor
of
Bernstein India
addressed the longstanding thesis around DMart's vulnerability to Q-commerce rivals and outlined how the retailer may respond.
Gor, whose research house tracks both Avenue and Q-commerce trends, noted that while investor concerns about the overlap between DMart's customer base and quick commerce users have persisted for months, this overlap might be overstated.
Addressing the possibility of DMart entering the Q-commerce space directly, Gor stated, 'Will they join them? I do not think so.' Instead, he pointed out that 'they have been working at it for the last nine months, but I do not think they should even plan to join it.'
According to him, DMart is more likely to strengthen its delivery capabilities and expand its product assortment, supported by greater
investment
that one can see in DMart this year or DMart Ready.
Gor stated that while Q-commerce will continue to evolve, 'I do not think the entire
grocery retailing
in India is going to shift online and if it does not shift online, then DMart is one of the two large big box retailers left and arguably given margin profile, etc., the better run retailer as well.'
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'There is a reason why we think that when it comes to
pure FMCG
or grocery items, a big box retailer is able to provide value, which quick commerce will find it difficult to do on a sustainable basis,' he said.
He acknowledged that the thesis around competition from Q-commerce has been oscillating in the last six months, particularly after DMart's Q2 numbers, which were interpreted by some as indicating pressure from rapid delivery players.
However, Gor stressed that 'DMart can and will compete better on offering value to customers and offering choice to customers, so that overlap should get over and they will be able to survive or thrive in quick commerce.'
(
Disclaimer
: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

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Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Also Read: Indian residential real estate hits new highs with record-breaking apartment deals in Mumbai What is driving the trend? Several factors are at play. First, there is growing conviction that luxury real estate in India is entering a golden phase. 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