ITB China opens, anticipates over 700 exhibitors from 90 countries
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ITB China opens today withTravTalk ME as media partner will be at ITB China from 27 to 29 May. This year, they anticipate over 700 exhibitors from around 90 countries and regions, while the number of buyers is set to increase by 30%, reflecting the growing global interest in the event. TTME spoke with Lydia Li, Deputy General Manager ITB China to find out more about the much anticipated exhibition for the world. The Middle East market holds significant importance for China's travel industry and ITB China: Firstly, the growing demand for diverse and unique experiences – Chinese outbound travelers, are shifting from mass tourism to premium, personalized experiences. The ME—with destinations like Dubai, Abu Dhabi, and Saudi Arabia—offers shopping, futuristic architecture and exclusive cultural attractions. ITB China bridges ME destinations with Chinese travel agencies by showcasing tailored packages, VIP services, and unique offerings that align with these preferences. Secondly Visa Facilitation and Policy Support – ME countries have streamlined visa processes for Chinese tourists (e.g., visa-on-arrival, e-visa program), removing barriers to travel. ITB China amplifies these advantages by connecting ME tourism boards and agencies with Chinese travel trade buyers, ensuring seamless promotion of visa-friendly policies and destination accessibility. Thirdly MICE Tourism and Business Travel – The ME is a global hub for MICE (Meetings, Incentives, Conferences, Exhibitions) tourism, with world-class venues. As Chinese corporations expand internationally, demand for business travel and corporate events in the ME rises. ITB China facilitates partnerships between ME MICE providers and Chinese enterprises, fostering cross-border collaborations and revenue growth. Visitor can see a stronger lineup of exhibitors from ME this year at ITB China, including country and regional tourism organization Qatar, Israel, Saudi Arabia, Iran, Oman, Ras AI Khaimah Tourism Development Authority, Diriyah, Abu Dhabi, and companies including Miral Destinations, SATGURU TRAVEL AND TOUR SERVICE, IRAN PARDISAN TOUR & TRAVEL COMPANY, Qatar Airways, Steigenberger Hotel & Residence Doha, Safar Pishe Parse Tour and Travel, and many others, meanwhile also have Morrocco, Egypt, Tunisia and Algeria from North Africa.
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