Latest news with #ITBChina
Borneo Post
a day ago
- Business
- Borneo Post
Malaysia named official destination partner for ITB China 2025, aiming for inclusive tourism growth
Tiong delivers his speech during the welcoming dinner for ITB China. BINTULU (May 29): Malaysia is committed to forging closer partnerships with international tourism bodies to build a more inclusive and resilient tourism ecosystem, said Datuk Seri Tiong King Sing. The Tourism, Arts and Culture Minister noted that 2025 is a milestone year for Malaysia's travel and tourism sector, as the country has been officially recognised as the destination partner for ITB China – one of the most prominent tourism trade shows in China. 'We look forward to leveraging platforms like ITB China to showcase our sustainable tourism efforts, community involvement, and creative culture,' he said in a Facebook post following a welcoming dinner for ITB China in Shanghai on Monday. He described the recognition as a remarkable acknowledgement of Malaysia's tourism growth and the strong bilateral ties between Malaysia and China in the travel and tourism sector. 'It's an excellent opportunity to strengthen connections between top travel professionals and buyers from across Greater China,' he said, calling it a vital opportunity for networking, building meaningful business relationships, and exploring innovative strategies to promote tourism. Tiong also highlighted that preparations are underway for Visit Malaysia 2026, a flagship campaign aimed at promoting the nation's cultural richness, natural attractions, and warm hospitality in dynamic ways. China destination partner ITB China Tiong King Sing tourism Visit Malaysia
Mid East Info
2 days ago
- Business
- Mid East Info
Tourism 365 to Participate in ITB China 2025 to Elevate Abu Dhabi and the UAE as Leading Global Tourism Destinations
Tourism 365, the tourism arm of ADNEC Group, has announced its participation in ITB China 2025, one of the most prominent trade fairs for the travel and tourism industry in the Chinese and wider Asian markets. This strategic participation underscores the company's commitment to reinforcing Abu Dhabi and the UAE's position as a preferred global tourism destination. During the three-day event, which will run from 27 to 29 May at the Shanghai World Expo Exhibition and Convention Center, Tourism 365 will showcase its exceptional tourism offerings to global industry leaders, professionals, and experts. These include unique travel experiences across Abu Dhabi and the UAE, as well as bespoke trip planning services. Josep-Antón Grases, CEO of Tourism 365, said: 'Our participation in ITB China 2025 is a key milestone in our strategy to position Abu Dhabi and the UAE as top-tier global destinations. Shanghai represents a market of immense potential and this platform provides us with a valuable opportunity to connect directly with new partners, highlight our diverse offerings, and reaffirm our commitment to delivering extraordinary travel experiences tailored to Chinese travellers. We are confident this engagement will significantly support our ambitious goals to increase inbound tourism to Abu Dhabi and the UAE.' Tourism 365 will exhibit as part of the Department of Culture and Tourism – Abu Dhabi's pavilion at the world's largest travel trade show. The pavilion will also feature iconic landmarks such as the Sheikh Zayed Grand Mosque and Louvre Abu Dhabi, along with other key attractions from across the emirate. Participation in global exhibitions like ITB China is central to Tourism 365's strategy to promote Abu Dhabi's distinct tourism experiences to a wider international audience and drive visitation from both established and emerging markets. China remains a priority market for Tourism 365, with increasing interest from Chinese tourists in exploring the UAE and Abu Dhabi's rich mix of cultural, leisure and heritage attractions. Tourism 365 plays a vital role in supporting the Abu Dhabi Tourism Strategy 2030, which aims to grow annual visitor numbers from approximately 24 million in 2023 to around 39.3 million by 2030. ITB China is a comprehensive platform for the travel sector with a particular focus on business travel – a dynamic and high-value segment. As the importance of business travel continues to rise, the event provides an excellent opportunity to explore new trends and forge meaningful collaborations. It also offers both businesses and attendees a direct gateway to discover travel destinations and gather inspiration for future trips.
Morocco World
2 days ago
- Business
- Morocco World
ONMT Seeks to Boost Morocco's Presence in Chinese Tourism Market
Rabat – Morocco's Tourism Office (ONMT) is keen to secure a stronger presence in the Chinese market, which presents key opportunities for the Moroccan tourism sector. The office announced its participation in the 2025 ITB China, which is taking place at the Shanghai World Exhibition between May 27 and 29. The office's goal is to promote Morocco as a top destination for Chinese travelers, ONMT said, noting that this market is a priority within its international expansion strategy. 'At ITB China, we are here to strengthen our relationships with Chinese tourism operators and co-create a new growth dynamic by capitalizing on Morocco's unique appeal and the new air connectivity being developed,' the statement quoted ONMT General Director Achraf Fayda as saying. Morocco is present at the exhibition with a stand of over 300 square meters, taking part in the exhibition alongside more than 600 international exhibitors from 80 countries. ONMT has stressed the importance of the Chinese travel market, which witnessed a spectacular recovery with 130 million outbound travelers in 2024. This number is expected to reach 155 million in 2025, according to UN Tourism. ONMT highlighted Morocco's active presence at the event by announcing the signing of a Memorandum of Understanding with China's largest online travel agency The partnership spans three years, starting spring 2025, with the aim of achieving an ambitious target of 1.15 million overnight stays by Chinese tourists in Morocco by 2028. The partnership also focuses on enhancing Morocco's tourism appeal, including in related markets like Japan and Korea. ONMT is also planning other partnerships with major players in the Chinese market, like Fliggy, CITS, UTS, and Shanghai Youpai International Travel. 'These agreements particularly target key source markets like Beijing, Shanghai, and Guangzhou, with a global goal of 100,000 additional overnight stays,' ONMT concluded. Morocco welcomed 17.4 million tourists last year, and now aspires to attract more than 26 million tourists by 2030. ONMT has been expanding efforts to support this goal by launching several campaigns, aiming to attract tourists from different markets. The tourism sector is one of the main contributors to the country's economy. The Exchange Office said in February this year that travel revenues reached $11.1 billion in 2024, showing a growth of 7.5% compared to a year earlier.
Tourism Breaking News
2 days ago
- Business
- Tourism Breaking News
Qatar eyes greater role @ ITB China 2026 after strong showing in 2025: Visit Qatar
Post Views: 70 Jassim AlMahmoud – PR & Communications Director – Visit Qatar in a special interview with TravTalk ME shared that their presence at ITB China 2025 was most successful and their intention to expand their presence next year with the positive feedback received as they participated for the first time. 'ITB China is a very important event for us for two key reasons: first, the exceptional quality and professionalism associated with the ITB brand; and second, the high caliber of exhibitors and potential partners participating in the show. We are here to build meaningful partnerships, but most importantly, to deepen our engagement with the Chinese market—which we consider a Tier 1 source market for Qatar. This is my first visit to China, and already it is clear that the country offers immense opportunities. China's vast population and its growing appetite for international tourism make it a key focus in our global tourism strategy. But to truly attract Chinese travellers, we must understand their preferences and expectations. We've already identified that gastronomy, shopping, cultural experiences, and family-friendly attractions are particularly appealing to Chinese tourists. Fortunately, Qatar can offer all of these. From luxury shopping and world-class cuisine to rich heritage and attractions suited for travelers of all ages, we are confident in our ability to cater to Chinese guests. We are seeing solid growth from this market. For example, in 2023 we welcomed 56,000 Chinese visitors, and in 2024 we've recorded a 28% increase—a clear sign of rising interest. To support this momentum, we are actively expanding our partnerships. We brought 10 partners from Doha with us to ITB China this year. And based on what we've experienced here, we're seriously considering expanding our presence next year. The market potential is undeniable, and the hospitality we've received reinforces the importance of being here. To better serve Chinese travellers, we've already taken practical steps: We have representative offices in Shanghai and Beijing. We currently have 35 Chinese-speaking tour guides, soon increasing to 45, including both full- and part-time staff. Many of our hotels now offer Chinese-speaking staff and Chinese cuisine. Visitors from China enjoy visa-free access to Qatar, which significantly eases travel. We are exploring training initiatives similar to those launched by other countries, such as tailored cultural and language programs for frontline tourism staff.' Speaking on connectivity he shared, 'On the connectivity front, Qatar Airways operates 61 flights per week to 8 major Chinese cities, in addition to services offered by three Chinese carriers—Xiamen Airlines, China Eastern, and Air China. We're in ongoing discussions to further increase this number, pending regulatory developments. The relationship between China and Qatar is strong at both the governmental and cultural levels. This mutual understanding is reflected in our visa policies and bilateral cooperation. Looking ahead, while language can still be a barrier, we are leveraging AI tools and professional translation services, and considering further steps to make our destinations more accessible—such as enhancing signage and information in Chinese. To conclude, China is a top-priority market for Qatar Tourism. ITB China has been a valuable platform, and based on our first-hand experience here, I am confident that our post-event report will strongly recommend an even larger presence next year. We are committed to building long-term relationships and delivering an outstanding experience for every Chinese traveller visiting Qatar.'
Zawya
2 days ago
- Business
- Zawya
Tourism 365 to participate in ITB China 2025
Abu Dhabi: Tourism 365, the tourism arm of ADNEC Group, has announced its participation in ITB China 2025, one of the most prominent trade fairs for the travel and tourism industry in the Chinese and wider Asian markets. This strategic participation underscores the company's commitment to reinforcing Abu Dhabi and the UAE's position as a preferred global tourism destination. During the three-day event, which will run from 27 to 29 May at the Shanghai World Expo Exhibition and Convention Center, Tourism 365 will showcase its exceptional tourism offerings to global industry leaders, professionals, and experts. These include unique travel experiences across Abu Dhabi and the UAE, as well as bespoke trip planning services. Josep-Antón Grases, CEO of Tourism 365, said: 'Our participation in ITB China 2025 is a key milestone in our strategy to position Abu Dhabi and the UAE as top-tier global destinations. Shanghai represents a market of immense potential and this platform provides us with a valuable opportunity to connect directly with new partners, highlight our diverse offerings, and reaffirm our commitment to delivering extraordinary travel experiences tailored to Chinese travellers. We are confident this engagement will significantly support our ambitious goals to increase inbound tourism to Abu Dhabi and the UAE.' Tourism 365 will exhibit as part of the Department of Culture and Tourism – Abu Dhabi's pavilion at the world's largest travel trade show. The pavilion will also feature iconic landmarks such as the Sheikh Zayed Grand Mosque and Louvre Abu Dhabi, along with other key attractions from across the emirate. Participation in global exhibitions like ITB China is central to Tourism 365's strategy to promote Abu Dhabi's distinct tourism experiences to a wider international audience and drive visitation from both established and emerging markets. China remains a priority market for Tourism 365, with increasing interest from Chinese tourists in exploring the UAE and Abu Dhabi's rich mix of cultural, leisure and heritage attractions. Tourism 365 plays a vital role in supporting the Abu Dhabi Tourism Strategy 2030, which aims to grow annual visitor numbers from approximately 24 million in 2023 to around 39.3 million by 2030. ITB China is a comprehensive platform for the travel sector with a particular focus on business travel – a dynamic and high-value segment. As the importance of business travel continues to rise, the event provides an excellent opportunity to explore new trends and forge meaningful collaborations. It also offers both businesses and attendees a direct gateway to discover travel destinations and gather inspiration for future trips.
