Visit Qatar concludes successful ITB China 2025 participation
Tribune News Network
Doha
Visit Qatar concluded a successful participation in ITB China 2025, which was held from May 27 to 29 at the Shanghai World Expo Exhibition & Convention Centre.
ITB China is one of the most significant B2B trade shows in the Chinese travel market and serves as a key platform to highlight Qatar's tourism offering, foster strategic partnerships, and attract investment.
As part of its participation, Visit Qatar led a delegation of 16 hospitality and travel industry partners, including leading hotels and destination management companies. Participating partners included Discover Qatar, Qatar Airways, Banyan Tree Doha, Mondrian Doha, The Ritz-Carlton Doha, The Westin Doha Hotel & Spa, Steigenberger Hotel Doha, The Outpost Al Barari, The St. Regis Doha, and Marsa Malaz Kempinski, Noor Al Shams Tours, Peninsula Compass Tourism, Regency Holiday, Tawfeeq Holidays, Doha Bus and Ms SKY.
As part of its commitment to digital innovation, Visit Qatar participated in the C-Talk session at ITB China, where Jassim Mahmoud, director of PR and Communications, spoke about the transformative role of artificial intelligence (AI) and extended reality (XR) in the future of tourism.
He highlighted recent strategic partnerships with Microsoft and Huawei, which are supporting the sector's digital transformation.
China remains a key priority market within Qatar's tourism strategy, and Visit Qatar continues to invest in targeted outreach Chinese market, Mandarin-language services, and curated offerings tailored to the preferences of Chinese travellers.
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