Latest news with #VisitQatar
Tourism Breaking News
18 hours ago
- Business
- Tourism Breaking News
Qatar eyes greater role @ ITB China 2026 after strong showing in 2025: Visit Qatar
Post Views: 70 Jassim AlMahmoud – PR & Communications Director – Visit Qatar in a special interview with TravTalk ME shared that their presence at ITB China 2025 was most successful and their intention to expand their presence next year with the positive feedback received as they participated for the first time. 'ITB China is a very important event for us for two key reasons: first, the exceptional quality and professionalism associated with the ITB brand; and second, the high caliber of exhibitors and potential partners participating in the show. We are here to build meaningful partnerships, but most importantly, to deepen our engagement with the Chinese market—which we consider a Tier 1 source market for Qatar. This is my first visit to China, and already it is clear that the country offers immense opportunities. China's vast population and its growing appetite for international tourism make it a key focus in our global tourism strategy. But to truly attract Chinese travellers, we must understand their preferences and expectations. We've already identified that gastronomy, shopping, cultural experiences, and family-friendly attractions are particularly appealing to Chinese tourists. Fortunately, Qatar can offer all of these. From luxury shopping and world-class cuisine to rich heritage and attractions suited for travelers of all ages, we are confident in our ability to cater to Chinese guests. We are seeing solid growth from this market. For example, in 2023 we welcomed 56,000 Chinese visitors, and in 2024 we've recorded a 28% increase—a clear sign of rising interest. To support this momentum, we are actively expanding our partnerships. We brought 10 partners from Doha with us to ITB China this year. And based on what we've experienced here, we're seriously considering expanding our presence next year. The market potential is undeniable, and the hospitality we've received reinforces the importance of being here. To better serve Chinese travellers, we've already taken practical steps: We have representative offices in Shanghai and Beijing. We currently have 35 Chinese-speaking tour guides, soon increasing to 45, including both full- and part-time staff. Many of our hotels now offer Chinese-speaking staff and Chinese cuisine. Visitors from China enjoy visa-free access to Qatar, which significantly eases travel. We are exploring training initiatives similar to those launched by other countries, such as tailored cultural and language programs for frontline tourism staff.' Speaking on connectivity he shared, 'On the connectivity front, Qatar Airways operates 61 flights per week to 8 major Chinese cities, in addition to services offered by three Chinese carriers—Xiamen Airlines, China Eastern, and Air China. We're in ongoing discussions to further increase this number, pending regulatory developments. The relationship between China and Qatar is strong at both the governmental and cultural levels. This mutual understanding is reflected in our visa policies and bilateral cooperation. Looking ahead, while language can still be a barrier, we are leveraging AI tools and professional translation services, and considering further steps to make our destinations more accessible—such as enhancing signage and information in Chinese. To conclude, China is a top-priority market for Qatar Tourism. ITB China has been a valuable platform, and based on our first-hand experience here, I am confident that our post-event report will strongly recommend an even larger presence next year. We are committed to building long-term relationships and delivering an outstanding experience for every Chinese traveller visiting Qatar.'
ILoveQatar.net
2 days ago
- Business
- ILoveQatar.net
Visit Qatar wins 4 awards at SMARTIES MENA Awards for its leadership in digital tourism marketing
Visit Qatar has won four awards at the SMARTIES Middle East and North Africa Awards, organised by the Mobile Marketing Association (MMA), during the ceremony held on 15 May 2025, at Atlantis The Palm, Dubai. This achievement marks a new milestone that reflects its leadership in the field of digital tourism marketing. Visit Qatar received awards in prestigious categories including The Gold Award for Innovative Use of AI in Advertising, A Silver Award in the category of AI-Powered Audience Engagement. In addition, two Silver Awards – one for Real-Time Marketing and another for Data Insights / Contextual Marketing. Visit Qatar's win at these prestigious awards is a culmination of its ongoing efforts in harnessing the latest tools in digital and mobile marketing. This year, Visit Qatar participated with five major campaigns that were nominated across various categories, such as 'Real-Time Marketing', 'Data Insights / Contextual Marketing', 'AI-Powered Audience Engagement', 'Innovative Use of AI in Advertising', and 'AI-Driven Creative Excellence'. The SMARTIES Awards are among the most prominent awards in the marketing field across the Middle East and North Africa regions. They honour campaigns that combine creativity with tangible commercial impact, while highlighting emerging trends such as data-driven campaigns, real-time content, and immersive experiences. These awards reaffirm Visit Qatar's position as a leading destination in innovation and digital engagement. The entity has successfully delivered unique campaigns that combine creativity with real-world impact, in line with its vision to position Qatar as a global tourism destination offering exceptional experiences to visitors from around the world. Source & cover image credit: Press Release
Qatar Tribune
2 days ago
- Business
- Qatar Tribune
Visit Qatar bags four awards at Smarties MENA in recognitionof innovative digital campaigns
Tribune News Network Doha Visit Qatar has won four awards at the Smarties Middle East and North Africa Awards, organised by the Mobile Marketing Association (MMA), during the ceremony held on May 15, at Atlantis The Palm, Dubai. This achievement marks a new milestone that reflects its leadership in the field of digital tourism marketing. Visit Qatar received awards in prestigious categories including The Gold Award for Innovative Use of AI in Advertising, A Silver Award in the category of AI-Powered Audience Engagement. In addition, two Silver Awards – one for Real-Time Marketing and another for Data Insights / Contextual Marketing. Visit Qatar's win at these prestigious awards is a culmination of its ongoing efforts in harnessing the latest tools in digital and mobile marketing. This year, Visit Qatar participated with five major campaigns that were nominated across various categories, such as 'Real-Time Marketing', 'Data Insights / Contextual Marketing', 'AI-Powered Audience Engagement', 'Innovative Use of AI in Advertising', and 'AI-Driven Creative Excellence'. The Smarties Awards are among the most prominent awards in the marketing field across the Middle East and North Africa regions. They honour campaigns that combine creativity with tangible commercial impact, while highlighting emerging trends such as data-driven campaigns, real-time content, and immersive experiences. These awards reaffirm Visit Qatar's position as a leading destination in innovation and digital engagement. The entity has successfully delivered unique campaigns that combine creativity with real-world impact, in line with its vision to position Qatar as a global tourism destination offering exceptional experiences to visitors from around the world.
Qatar Tribune
2 days ago
- Business
- Qatar Tribune
Visit Qatar wins 4 prestigious awards at SMARTIES MENA for its innovative digital campaigns
DOHA: Visit Qatar has won four awards at the SMARTIES Middle East and North Africa Awards, organized by the Mobile Marketing Association (MMA), marking a new milestone that reflects its leadership in the field of digital tourism marketing. In a press release, Visit Qatar said that itreceived awards in prestigious categories including The Gold Award for Innovative Use of AI in Advertising, A Silver Award in the category of AI-Powered Audience Engagement. In addition, two Silver Awards – one for Real-Time Marketing and another for Data Insights / Contextual Marketing. It said that its win at these prestigious awards is a culmination of its ongoing efforts in harnessing the latest tools in digital and mobile marketing and reaffirm Visit Qatar's position as a leading destination in innovation and digital engagement. Visit Qatar added that it has successfully delivered unique campaigns that combine creativity with real-world impact, in line with its vision to positionthe State of Qataras a global tourism destination offering exceptional experiences tovisitors from around the world. This year,Visit Qatar participated with five major campaigns that were nominated across various categories, such as 'Real-Time Marketing', 'Data Insights / Contextual Marketing', 'AI-Powered Audience Engagement', 'Innovative Use of AI in Advertising', and 'AI-Driven Creative Excellence'. The SMARTIES Awards are among the most prominent awards in the marketing field across the Middle East and North Africa regions. They honor campaigns that combine creativity with tangible commercial impact, while highlighting emerging trends such as data-driven campaigns, real-time content, and immersive experiences.
Qatar Tribune
3 days ago
- Business
- Qatar Tribune
Qatar showcases MICE offerings at IMEX Frankfurt
Tribune News Network Doha Visit Qatar led a delegation of 16 entities from Qatar's tourism sector to participate in IMEX Frankfurt 2025 – one of the world's leading trade exhibitions specialising in the meetings, incentives, conferences, and exhibitions (MICE) industry. Held at Messe Frankfurt from May 20 - 22, the exhibition served as a strategic platform to showcase Qatar's latest offerings and services in the business events sector. The Visit Qatar pavilion brought together key partners from across the tourism and hospitality sectors, including Qatar Airways as the official airline partner. Other participants included Hilton Doha, Hilton Salwa Beach Resort & Villas, Park Hyatt Doha, Sheraton Grand Doha, Minor Hotels Doha, Rosewood Doha, The St. Regis Doha, The St. Regis Marsa Arabia Island, Waldorf Astoria Lusail Doha, and The Ritz-Carlton Doha. Destination management companies present included Discover Qatar, Experience Qatar, Q Moments, Arabian Adventures, Maps & Vogs Holidays, and Musafir Online Travel & Tourism. Doha is preparing to host several major international events this year, including the Chartered Institute of Arbitrators' Global Conference in October, Mobile World Congress and the second United Nations World Summit on Social Development in November, and the tenth session of the Conference of the States Parties to the United Nations Convention against Corruption in December. Throughout the year, Doha plays host to a dynamic portfolio of established annual events that have become key fixtures on the regional and international events calendar. These include Web Summit Qatar, the Doha Jewellery & Watches Exhibition, the Doha International Maritime Defence Exhibition and Conference (DIMDEX), the World Innovation Summit for Health (WISH), as well as the Doha Forum, the Qatar Economic Forum, and the Qatar Real Estate Forum. Together, these events strengthen Qatar's position as a leading global destination for business events.
