
Tripadvisor Announces Closing of Merger with Liberty TripAdvisor and Finalizes Conversion to a Nevada Corporation
In connection with the Merger, (i) the shares of Liberty TripAdvisor Series A Common Stock and Series B Common Stock issued and outstanding were immediately converted into the right to receive $0.2567 per share in cash (without interest), totaling approximately $20 million in the aggregate; (ii) all shares of Liberty TripAdvisor's 8% Series A Cumulative Redeemable Preferred Stock issued and outstanding immediately prior to the effective time of the Merger were converted into the right to receive, in the aggregate, approximately $42.5 million in cash, without interest, and 3,037,959 validly issued, fully paid and non-assessable shares of Tripadvisor common stock; and (iii) Liberty TripAdvisor's 0.50% Exchangeable Senior Debentures (the "Exchangeable Debentures") of approximately $326 million were repaid in accordance with their terms, with the remaining approximately $4 million to be redeemed within approximately 30 days post-close. The aggregate transaction value was approximately $430 million, based on the April 28, 2025 closing price of Tripadvisor shares of $12.82.
At the time of close, Liberty TripAdvisor owned 14,023,684 shares of Tripadvisor common stock (16,445,894 shares of Tripadvisor common stock originally held at the time of entry into the agreement and plan of merger governing the Merger, less 2,422,210 shares that were sold as part of Liberty TripAdvisor's variable prepaid forward contract) and 12,799,999 shares of Tripadvisor Class B common stock. Upon consummation of the Merger, Tripadvisor retired the shares of Tripadvisor common stock and Tripadvisor Class B common stock held by Liberty TripAdvisor, and issued 3,037,959 shares of its common stock to the Liberty TripAdvisor preferred shareholder, resulting in a net reduction of its share count outstanding of approximately 23.8 million shares. The transaction resulted in the simplification of Tripadvisor's capital structure into a single class of shares outstanding with no controlling stockholder.
Separately, effective April 29, 2025, Tripadvisor finalized its redomestication by conversion from the State of Delaware to the State of Nevada, as approved by Tripadvisor stockholders in June 2023.
About Tripadvisor
Tripadvisor, the world's largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use Tripadvisor's website and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.
Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.

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Hospitality Net
16-06-2025
- Hospitality Net
What Is a Metasearch Engine? The Ultimate Guide for Hotels
And increasingly, they're doing it on metasearch engines. These platforms have become a crucial battleground for visibility, giving hotels the chance to appear side-by-side with OTAs. If your property isn't showing up – or showing up poorly – you're not just missing clicks. You're missing out on guests. But what are metasearch engines? How do they work and how can you effectively navigate them to benefit from their full potential? What is a metasearch engine? A metasearch engine is a pay-per-click-based platform that aggregates and displays real-time rates and availability from multiple hotel booking sites – such as online travel agencies (OTAs), hotel brand websites and wholesalers – allowing users to compare prices and options in one place. Instead of taking bookings itself, a metasearch engine redirects users to the selected provider to complete their reservation. Popular examples, which we expand on below, include Google Hotel Search (previously known as Google Hotel Ads), Trivago and Tripadvisor. Metasearch engines are widely used by consumers, especially in the early stages of trip planning. They appeal to price-conscious travellers who want to ensure they're getting the best deal, as well as to those looking to understand their accommodation options quickly. Their transparent format, showing multiple prices for the same hotel, gives users a sense of control and confidence. The concept of metasearch dates back to the 1990s, when platforms like Kayak and SideStep emerged to simplify flight and hotel shopping. These tools were created to address growing online choice fatigue, bringing clarity to a fragmented, fast-growing travel market. Metasearch vs traditional search engines A traditional search engine – like Google or Bing – uses a web crawler to index vast chunks of the internet. When a user enters a search query, the engine returns a single list of links to websites it deems relevant, based on a complex algorithm. These platforms are broad in scope, serving up everything from news articles and videos to shopping pages and hotel booking sites. Metasearch engines, on the other hand, are specialized comparison tools. Rather than linking to a wide variety of content, they pull structured data – such as for availability and price comparison purposes – from a defined set of different sources and display them in a unified format. For example, a hotel metasearch engine will show prices for the same room across different booking sites. The main advantage of metasearch is its focus and transparency. Travelers can quickly compare options and make informed decisions based on the most relevant information. However, they don't provide the same breadth of data that a single search engine offers. Crucially, metasearch platforms rely on integrations, so users only see rates from sources that are actively participating. Metasearch vs OTAs OTAs like Expedia and are full-service booking platforms. They list accommodation options, take reservations, process payments and often handle customer service. OTAs earn commission on each booking made through their platform and typically own the entire booking experience from search to confirmation. Metasearch engines, on the other hand, don't process bookings themselves. Instead, they display rates from multiple sources – including OTAs and hotel websites – and redirect users to complete the booking on the chosen site. This makes metasearch a traffic-referral model rather than a transactional one. The advantage of metasearch lies in its price transparency and brand control – you can advertise direct rates alongside OTA listings, encouraging users to book direct on your website. OTAs, however, often offer stronger conversion tools, loyalty programmes and packaged travel options. Some OTAs, like blur the line by operating as both an OTA and a metasearch engine. They may list competing rates (e.g. from sister brands) or aggregate inventory in search results. For you as a hotelier, this dual role creates more competition and highlights the importance of having a strong, visible direct channel presence on metasearch platforms. How do metasearch engines work? Metasearch engines operate through a structured architecture designed to gather, process and display real-time data from multiple sources. At the front end is the user interface (UI), typically a clean, intuitive search bar where users input their destination, dates and preferences. The display layer then shows relevant results in a comparative format, often with filters for price, star rating, distance, user reviews and more. Increasingly, personalization features, such as remembering past searches or tailoring results based on user behavior, enhance relevance and drive engagement. Behind the scenes, metasearch engines rely on data feeds and integrations rather than crawling different search engines on the open web. These data feeds are supplied by OTAs, hotel chains, wholesalers and booking engines. Each time a user searches, the engine pulls in current rates and availability from these partners, ensuring results are accurate and up to date. To determine which listings appear first, metasearch engines each use their own algorithm for ranking. These may factor in bid amount (how much your hotel as a partner is willing to pay per click), price competitiveness, ad relevance, click-through rates and even user preferences. Hotels or OTAs often manage their visibility through bidding platforms, paying more to appear higher in search results. This pay-per-click (PPC) model makes metasearch both a digital marketing and distribution channel. You must therefore balance bid strategies, rate parity and conversion performance to succeed, making participation both high-potential and operationally complex. The top metasearch engines for hotels A few names names dominate this space, each with its own audience, reach and strategic value for hoteliers. Examples of metasearch engines include: Google Hotel Search : Integrated into Google Search and Maps, this is one of the most popular metasearch engines, capturing high-intent traffic at the point of discovery. : Integrated into Google Search and Maps, this is one of the most popular metasearch engines, capturing high-intent traffic at the point of discovery. Trivago : Known for its hotel-focused advertising and global reach, Trivago offers robust tools for hoteliers to promote direct rates and manage PPC campaigns. : Known for its hotel-focused advertising and global reach, Trivago offers robust tools for hoteliers to promote direct rates and manage PPC campaigns. Tripadvisor : Originally a review platform, Tripadvisor also acts as a metasearch engine by displaying booking options from OTAs and hotels alongside user-generated content. : Originally a review platform, Tripadvisor also acts as a metasearch engine by displaying booking options from OTAs and hotels alongside user-generated content. Kayak : Popular for flight and hotel comparisons, Kayak is part of the Booking Holdings group and shares inventory across sister sites like and Priceline. : Popular for flight and hotel comparisons, Kayak is part of the Booking Holdings group and shares inventory across sister sites like and Priceline. 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Competitive pricing encourages users to book direct and improves ad relevance. : Ensure that the direct rate listed on metasearch platforms is equal to or better than OTA rates. Competitive pricing encourages users to book direct and improves ad relevance. Bidding strategy : Since most metasearch engines operate on a PPC basis, increasing your bid can raise your placement. Use smart bidding tools to target high-converting traffic without overspending. : Since most metasearch engines operate on a PPC basis, increasing your bid can raise your placement. Use smart bidding tools to target high-converting traffic without overspending. Website experience : Once a user clicks through, your hotel's booking site must load quickly, be mobile-optimized and offer a seamless user journey. Poor user experience leads to high bounce rates and wasted spend. : Once a user clicks through, your hotel's booking site must load quickly, be mobile-optimized and offer a seamless user journey. Poor user experience leads to high bounce rates and wasted spend. Conversion optimization : Clear calls-to-action, trust signals (like reviews and secure payment badges), and streamlined booking flows increase the likelihood of turning clicks into confirmed bookings. : Clear calls-to-action, trust signals (like reviews and secure payment badges), and streamlined booking flows increase the likelihood of turning clicks into confirmed bookings. Strong content and visuals : High-quality images, detailed descriptions and updated amenities help listings stand out in a competitive field. : High-quality images, detailed descriptions and updated amenities help listings stand out in a competitive field. Search engine optimization (SEO) : Tying in with the above, optimize your booking engine, hotel web pages and social media output with relevant keywords, structured data and fast load times to improve quality scores and organic visibility, which can support your paid performance on metasearch. : Tying in with the above, optimize your booking engine, hotel web pages and social media output with relevant keywords, structured data and fast load times to improve quality scores and organic visibility, which can support your paid performance on metasearch. Analytics and A/B testing: Regularly review campaign data to identify what's working, test landing pages and refine targeting strategies for ongoing performance improvement. Together, these efforts will ensure your hotel not only shows up but wins bookings. 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Hospitality Net
13-06-2025
- Hospitality Net
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Hospitality Net
03-06-2025
- Hospitality Net
Marriott Opens First-Ever StudioRes Branded Hotel in Fort Myers, Florida
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