RCB's brand value set to surge 25–30 percent after historic IPL win, say experts
After clinching their maiden IPL title yesterday, Royal Challengers Bengaluru's (RCB) brand value is expected to see a 25- 30 per cent surge, say analysts. According to a story published in The Hindu Businessline, the team's valuation had already jumped 67 per cent in 2024 to $117 million, ranking third among IPL franchises.
RCB's brand journey has been carefully nurtured since its inception in 2007 by the United Spirits group. 'RCB has always been among the strongest IPL franchises, backed by global stars like Chris Gayle and AB de Villiers, deep local fan loyalty, and long-standing ownership,' said Lloyd Mathias, business strategist and independent director.
ALSO READ | Bengaluru Stampede: RCB announces financial support for families of deceased
ALSO READ | RCB wins IPL 2025: No more the nearly men
'With this win, they're not just among the top four, they're possibly powering ahead,' he said. Mathias noted that the franchise has all the ingredients of a strong sports brand: a massive fan base, consistent leadership, passionate support, and a compelling brand story. 'This victory only solidifies and elevates RCB's stature further,' he added.
A key factor driving brand stickiness is consistency, especially with long-time players. Virat Kohli has stayed with RCB for 18 years—that kind of consistency builds deep fan loyalty, which translates into strong brand stickiness and value. When a player stays with a team that long, the loyalty gets passed on to the followers as well,' said Giraj Sharma, Founder-Director, BehindTheMoon Consultant.
RCB was already a brand that many large corporates wanted to associate with. 'This win strengthens their premium positioning and will allow them to command better sponsorship deals,' said Santosh N, Managing Partner at D and P Advisory.
Udita Dutta, Founder of sports communication firm Artsmith.in, pointed to RCB's merchandising success as another unique asset. 'RCB is the only IPL team with a strong, profitable merchandising story. Their partnership with Puma, for example, has made premium jersey effortless,' she said. 'This win, coupled with their innovative sponsor partnerships, could boost sponsorship values by 20–30 per cent. They, along with Mumbai Indians, are the only franchise to hold both men's and women's IPL trophies.
ALSO READ | 'Proud of the way Patidar carried himself,' says RCB head coach Flower after IPL 2025 win
While the franchise has seen steady growth over the years, experts believe an IPO may now be closer than ever. 'Given the valuation of franchises and the fan following—now rivalling or exceeding that of (English Premier League) club (EPL), listing isn't far-fetched,' said Mathias. 'RCB is well-positioned to leverage this momentum for global tie-ups and even a potential IPO.'
RCB's long-awaited win - after finishing runners-up in 2009, 2011, and 2016 - ends an 18-year title drought and marks a new era for the franchise, both on and off the field.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
NDTV
an hour ago
- NDTV
Rishabh Pant's Post For Aiden Markram, South Africa On Winning WTC Title Wins Internet
Aiden Markram's magnificent century was the cornerstone of South Africa's five-wicket victory over Australia in the World Test Championship final at Lord's on Saturday as the Proteas ended decades of cricket heartbreak by at last winning a major global title. South Africa, set 282 to win, finished on 282-5 before lunch on the fourth day, with opening batsman Markram falling for 136 after taking South Africa to within six runs of the title. As South Africa brought an end to the excruciating wait to win an ICC title, Markram's Indian Premier League (IPL) captain Rishabh Pant, shared a glorious post on social media. Pant, who shared the dressing room with Markram in IPL 2025 season, lauded the Proteas batter's knock under pressure that played key role in South Africa's triumph. 'Well played, Aiden brother. I am so happy for you - what a great knock under pressure. You have made us all proud and congratulations to South Africa on lifting the WTC mace,' he wrote on X (formerly Twitter). Well played, Aiden brother . I am so happy for you - what a great knock under pressure. You have made us all proud and congratulations to South Africa on lifting the WTC mace. — Rishabh Pant (@RishabhPant17) June 14, 2025 The Proteas resumed the game on Day 4, batting on 213-2, needing just 69 more runs for victory. Markram, dismissed for a duck in the first innings, was 102 not out and South Africa captain Temba Bavuma was unbeaten on 65 despite spending most of his innings limping with a hamstring injury. South Africa have such a long history of folding under pressure that could not take anything for granted against serial winners and defending WTC title-holders Australia. In 18 previous attempts in the one-day international and T20 World Cups, South Africa had only reached a solitary final. That was in last year's T20 World Cup in Barbados, when they lost to India despite needing just 30 runs from their last 30 balls, with six wickets standing. But South Africa, so often labelled "chokers" for their failure to close out knockout games, held their nerve on Saturday as a largely unheralded side succeeded where star players such as Allan Donald, Shaun Pollock, AB de Villiers and Jacques Kallis had failed.
India.com
an hour ago
- India.com
Karun Nair Returns, Abhimanyu Easwaran Set For Debut: 7 Players To Watch As Shubman Gill Leads India In England Test Series 2025
photoDetails english 2916239 Updated:Jun 15, 2025, 10:20 AM IST New Look India Squad 1 / 10 As Team India gears up for the Test series against England starting June 20, all eyes are on the new-look squad under the leadership of Shubman Gill. Ben Stokes Will Lead England 2 / 10 Ben Stokes, back from a hamstring injury during the Zimbabwe Test, will captain England in the upcoming five-match series against India, which marks the beginning of both teams' journeys in the new ICC World Test Championship cycle. Absence of Kohli-Rohit: Big Shoes to Fill 3 / 10 With Kohli and Rohit unavailable, the pressure is on Gill, Rahul, and others to lead the batting charge. This series could mark a transitional phase in Indian Test cricket. Abhimanyu Easwaran 4 / 10 The Bengal opener has been waiting patiently for his big break. Known for his temperament and solid technique, Easwaran is likely to open the innings in England a role he has performed consistently in domestic cricket. This could be his defining series. Karun Nair 5 / 10 One of the biggest stories this series is Karun Nair's return to the Indian team after eight years. The batter, who once scored a triple century in Tests, will be hungry to make a statement. His comeback has created a buzz, and fans are eager to see if he can repeat past glory. KL Rahul 6 / 10 The most experienced player in the squad, KL Rahul carries the responsibility of anchoring the batting lineup. With Kohli and Rohit retired, Rahul is expected to guide the youngsters. Fans will hope he steps up and delivers match-winning performances. Shubman Gill 7 / 10 Shubman Gill will lead India for the first time in a full Test series. The 25-year-old has been seen as the future of Indian cricket for a while, and now he has the responsibility of leadership. All eyes will be on how he handles captaincy pressure and performs with the bat, especially in challenging English conditions. Nitish Kumar Reddy 8 / 10 After a disappointing IPL 2025 season where he failed to make a mark, Reddy has a chance to reset and prove himself in the longer format. A talented all-rounder, this series could be a turning point in his career if he performs well in pressure situations. Sai Sudharsan 9 / 10 Sai Sudharsan was among the brightest stars of IPL 2025, winning the Orange Cap and hitting the most boundaries. Known for his fluent strokeplay, this will be his first big Test assignment. It will be interesting to see how his attacking style adapts to English conditions and the red-ball format. Prasidh Krishna 10 / 10 The tall fast bowler was in red-hot form during IPL 2025, where he ended with the Purple Cap for most wickets. After a long injury layoff, this Test series marks his comeback to the red-ball format. With his pace and bounce, Krishna will be crucial in English conditions.
NDTV
2 hours ago
- NDTV
Records Galore At Lord's After South Africa Lift First ICC Title Since 1998
South Africa's first ICC title since 1998, breaking the 27-year-long jinx, a 5-wicket triumph in the World Test Championship final against Australia triggered several records to be toppled at the 'Home of Cricket', Lord's. It has been a year of breaking jinxes across different sports. Bologna lifted the title for the first time in 51 years, while Newcastle United ended the drought after 56 years. Tottenham Hotspur lifted the Europa League for the first time in decades, and Paris Saint-Germain got their hands on the UEFA Champions League for the first time in their history. In cricket, Royal Challengers Bengaluru's 18-year wait ended after they trounced Punjab Kings to lift their first IPL trophy. Now, South Africa has etched its name in history after ending its ICC trophy drought, which lasted for 9,722 days. A 282-run target was the ask from the Proteas to chase down and end their decades-long title hunt. Aiden Markram didn't put a foot wrong and cleared South Africa's route that led to the WTC mace with a swashbuckling 136(207). The Temba Bavuma-led troops gunned down the 282-run ask from the Baggy Greens, pulling off their fifth-highest chase in Test cricket, with four of those five wins being against Australia. Notably, it is also the second-highest chase at Lord's. South Africa extended its winning streak to eight with another success story, which began against the West Indies last August. This is the second-highest win streak for the Proteas in the format, behind nine successive wins, which they achieved back in 2002-03. The eight-match win streak is the highest in the World Test Championship history, bettering India and New Zealand, who won seven consecutive fixtures each during the inaugural cycle. Bavuma continued to flaunt his flawless record as South Africa's Test captain, winning nine and securing one draw. Only England's Percy Chapman (9) has had as many wins as Bavuma in the first 10 fixtures as Test captain. Markram's 136 marked his third ton in the fourth innings, and only former captain Graeme Smith (4) had more for the Proteas in the fourth innings.
