Latest news with #Mathias

The Hindu

06-06-2025

Business
The Hindu

RCB's brand value set to surge 25–30 percent after historic IPL win, say experts

After clinching their maiden IPL title yesterday, Royal Challengers Bengaluru's (RCB) brand value is expected to see a 25- 30 per cent surge, say analysts. According to a story published in The Hindu Businessline, the team's valuation had already jumped 67 per cent in 2024 to $117 million, ranking third among IPL franchises. RCB's brand journey has been carefully nurtured since its inception in 2007 by the United Spirits group. 'RCB has always been among the strongest IPL franchises, backed by global stars like Chris Gayle and AB de Villiers, deep local fan loyalty, and long-standing ownership,' said Lloyd Mathias, business strategist and independent director. ALSO READ | Bengaluru Stampede: RCB announces financial support for families of deceased ALSO READ | RCB wins IPL 2025: No more the nearly men 'With this win, they're not just among the top four, they're possibly powering ahead,' he said. Mathias noted that the franchise has all the ingredients of a strong sports brand: a massive fan base, consistent leadership, passionate support, and a compelling brand story. 'This victory only solidifies and elevates RCB's stature further,' he added. A key factor driving brand stickiness is consistency, especially with long-time players. Virat Kohli has stayed with RCB for 18 years—that kind of consistency builds deep fan loyalty, which translates into strong brand stickiness and value. When a player stays with a team that long, the loyalty gets passed on to the followers as well,' said Giraj Sharma, Founder-Director, BehindTheMoon Consultant. RCB was already a brand that many large corporates wanted to associate with. 'This win strengthens their premium positioning and will allow them to command better sponsorship deals,' said Santosh N, Managing Partner at D and P Advisory. Udita Dutta, Founder of sports communication firm pointed to RCB's merchandising success as another unique asset. 'RCB is the only IPL team with a strong, profitable merchandising story. Their partnership with Puma, for example, has made premium jersey effortless,' she said. 'This win, coupled with their innovative sponsor partnerships, could boost sponsorship values by 20–30 per cent. They, along with Mumbai Indians, are the only franchise to hold both men's and women's IPL trophies. ALSO READ | 'Proud of the way Patidar carried himself,' says RCB head coach Flower after IPL 2025 win While the franchise has seen steady growth over the years, experts believe an IPO may now be closer than ever. 'Given the valuation of franchises and the fan following—now rivalling or exceeding that of (English Premier League) club (EPL), listing isn't far-fetched,' said Mathias. 'RCB is well-positioned to leverage this momentum for global tie-ups and even a potential IPO.' RCB's long-awaited win - after finishing runners-up in 2009, 2011, and 2016 - ends an 18-year title drought and marks a new era for the franchise, both on and off the field.

Dr. Sarah Mathias of Jungle of Smiles Shares Expert Insight on Laser Dentistry in HelloNation Magazine

Yahoo

04-06-2025

Health
Yahoo

Dr. Sarah Mathias of Jungle of Smiles Shares Expert Insight on Laser Dentistry in HelloNation Magazine

LAGUNA HILLS, Calif., June 04, 2025 (GLOBE NEWSWIRE) -- How does laser dentistry improve the dental experience for children? Dr. Sarah I. Mathias of Jungle of Smiles in Laguna Hills, California, addresses this question by highlighting the many benefits of laser dentistry in pediatric care. In her feature for HelloNation Magazine, Dr. Mathias explains how advancements in technology—particularly the use of the Waterlase system—are transforming the way young patients experience dental treatment. Traditional tools like mechanical drills can generate heat, vibration, and discomfort that increase anxiety for children. By contrast, Waterlase uses laser energy and water to gently remove tooth structure with exceptional precision and minimal pain. Many children require little to no anesthesia, making procedures such as Waterlase fillings and pediatric frenectomymore approachable and less invasive. Dr. Mathias also details how this technology enhances preventive care. When placing sealants, the laser sterilizes and prepares the tooth surface, ensuring stronger and longer-lasting Waterlase sealants. Additionally, laser treatment for canker sores helps reduce pain and accelerate healing. In cases requiring frenectomy to treat tongue-ties or lip-ties, the bladeless, suture-free laser method offers faster recovery with less discomfort. In the article, Advancements in Pediatric Dental Care: The Benefits of Laser Dentistry, Dr. Mathias emphasizes that laser dentistry for children marks a meaningful shift toward gentler, more efficient, and more comfortable dental care for young patients. About HelloNationHelloNation is a premier media platform that connects readers with trusted professionals and businesses across various industries. Through its innovative 'edvertising' approach that blends educational content and storytelling, HelloNation delivers expert-driven articles that inform, inspire, and empower. Covering topics from home improvement and health to business strategy and lifestyle, HelloNation highlights leaders making a meaningful impact in their communities. Staff Writerinfo@ photo accompanying this announcement is available at in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Yahoo

04-06-2025

Health
Yahoo

Dr. Sarah Mathias of Jungle of Smiles Shares Expert Insight on Laser Dentistry in HelloNation Magazine

Mint

28-04-2025

Business
Mint

Beyond banter: When brand wars turn into lawsuits

New Delhi: Cheeky comebacks, digs at competitors, full-page ads claiming product superiority over 'rivals"—brand wars are hardly new in the advertising world. Companies often engage directly with rivals through ads, jibes and social media posts, in a bid to stay relevant, sharpen their brand narrative or aggressively defend market share. According to marketers, comparative marketing is used by both small and big brands: for smaller brands, it's a way to attract attention by challenging established leaders; for larger brands, it's an opportunity to display strong data to substantiate claims and communicate their superior offerings. In either case, the campaigns are well-thought-out and tactical ways to build a brand narrative, said Lloyd Mathias, angel investor and business strategist. 'Brands typically do it when they operate in a pretty undifferentiated segment, essentially categories where it's a good way to establish a clear point of differentiation and showcase their superior offering versus competitors, say colas or hair oils," he said in an interview with Mint . Mathias was formerly marketing head of HP Inc.'s computers business for the Asia-Pacific region as well as executive vice president, marketing, and category director for PepsiCo India and South Asia. Also read : HUL shifts to cruise control on consumption journey Mathias explained that comparative advertising can be effective for both small and large brands. When a smaller brand challenges a giant—in a classic David versus Goliath scenario—the campaign itself can effectively draw consumer attention to the entire product category. 'Large brands, on the other hand, could also be using data to display superiority over the competition. Market leaders typically use such advertisements to stymie competition—very clearly," he said. Comparative advertising isn't a new phenomenon; it's actually quite prevalent in Western markets. Over the years, major competing brands have frequently engaged in advertising battles, either by directly targeting each other in their campaigns or by responding to competitors' ads with humorous digs and comebacks. While often seen as playful banter between brands, these clashes sometimes escalate to legal disputes. Regardless of the outcome, they provide valuable case studies for marketers. Well-known examples include the long-standing 'Cola Wars" between Coca-Cola and Pepsi, the advertising rivalry between McDonald's and Burger King (where Burger King often takes direct jabs at McDonald's), and the humourous exchanges between automotive giants BMW and Audi. As India's consumer goods market has evolved, it's becoming increasingly common to see brands directly address their rivals in advertising. Indian examples include the competition between Marico and Dabur , Amul versus Britannia, Reliance Jio against Airtel, and Lifebuoy versus Dettol. Also read: Reliance consumer goods arm reports ₹ 11,450 crore revenue for FY25 In January 2021, Hindustan Unilever Ltd (HUL) sued Sebamed in the Bombay High Court over an aggressive ad campaign comparing HUL's Lux, Dove, and Pears soaps unfavourably to Rin and alleging they lacked optimal skin pH. The court restrained Sebamed from further infringing on HUL's brands. 'Competitive communication campaigns can either be tactical or strategic, the latter being when the messaging is core to the brand's essence. Pepsi is a leading example of a brand that does strategic communication campaigns that are competitive in nature and emerge from the brand's DNA. Most competitive advertising campaigns tend to be tactical and, therefore, generally have limited effectiveness," said Samit Sinha, founder of Alchemist Brand Consulting. In the past, Sinha has worked with brands such as Capital Foods, Cremica Food Industries, Godfrey Phillips, Samsung, RPG and Lava. Direct comparisons in certain categories that are highly functional in nature can and sway consumer preferences occasionally, but do not have a lasting impact on building brand loyalty, even when the claim is genuine and backed by hard evidence, argues Sinha. That's because ultimately a brand's true strength depends on its ability to forge an emotional bond with its consumers, not merely on the basis of superior features and functional benefits, he explains. Recently, HUL's Lakmé sunscreen ad, claiming an 'online bestseller" with SPF 50 only offered SPF 20 (based on in vivo testing), led to a legal dispute with Honasa Consumer . Honasa argued the visuals disparaged its Derma Co. brand. The court directed HUL to modify its ad, removing "online bestseller" and altering competitor packaging visuals, while also asking Honasa to remove related social media posts. The matter has been resolved. Also read: As gold prices hit record high, Tanishq rethinks wedding jewellery strategy Vani Gupta, founder, CherryPeachPlum Growth Partners, said brands must indulge in challenger marketing backed by substantial claims. "As long as a brand's claims are sustainable with clinical trials and can be backed in court, there is no reason why a brand should shy away from calling out another brand—an open brawl may not only help steal share from the competitor, but also grow the category," she said. Gupta was earlier the marketing director of PepsiCo India. 'Coke and Pepsi in yesteryears did a marvelously entertaining job of dragging out each other, but done in a playful, irreverent manner, true to the brand's identity. The audience knew the brand being called out, even if it wasn't explicitly named. Captain Cook took on Tata Salt with one of the most endearing comparative ads—still recalled today long after the brand is dead," she added. Meanwhile, legal experts said that comparative advertising is allowed under Indian law, but there is a fine distinction which mandates that such comparison be honest and not misleading. 'While brands can showcase their product's comparative strengths, they cannot belittle or mock a competitor. Disparaging remarks—whether direct or implied—can trigger legal action for defamation, unfair trade practices, or other legal actions under intellectual property laws. Additionally, ASCI (Advertising Standards Council of India) guidelines discourage advertising which unfairly targets or misleads about other products. Using exaggeration may be acceptable as puffery, but factual comparisons require substantiation," said Mitakshara Goyal, co-founder of Delhi-based law firm Svarniti Law Offices. The key, said Goyal, is to inform, not to malign. "If an ad causes reputational harm or consumer confusion, it becomes legally vulnerable, triggering regulatory scrutiny and takedown notices/court orders," she said.

Telegraph

20-04-2025

Business
Telegraph

‘I'm 75 and have no intention of retiring any time soon'

Will you carry on working beyond 65, and why? Get in touch money@ For Gill Mathias, retiring at 65 never really crossed her mind. Having set up her own coaching business aged 60, the 75-year-old is one of a growing band of women who have turned their backs on retirement to carry on doing what they love. 'I founded my own coaching business, Gold Coach, in 2010, and have been running it for the past 15 years. Apart from retraining, I have chosen to work continuously,' says Mathias. She's not alone. 'More women are working beyond retirement age and for some, it's a positive choice – for the social interaction, sense of purpose or extra income. But for many, it's a financial necessity,' says Camilla Esmund, senior manager at Interactive Investor. A record one in 10 women aged 65 and over are now in work, according to figures from the Office for National Statistics (ONS) covering December 2024. While the state pension age increase to 66 is one significant factor behind this, so is the need to bolster retirement savings. Nearly one in seven women in Britain will need to continue working beyond the state pension age to top up their retirement income, according to the latest Scottish Widows Women and Retirement report. Of those who do, 15pc expect to work for up to five years more to ensure they have enough money to fund their retirement, the report found, while 19pc think they'll need to continue working for an additional five to 10 years. Two million women don't think they'll ever be able to afford to retire. But, for women like Mathias, work can be a way to improve their quality of life. 'I may be in my mid-70s, but I love having the opportunity to learn new skills and to meet clients, as well as other coaches,' she says. 'I believe that working at this age gives me a huge sense of purpose, and boosts me mentally, physically and emotionally.' Mathias, from Ashby-de-la-Zouch in Leicestershire, is a member of a movement for people who are wanting to change the perception of what retirement looks like for women, and to challenge some of the inequalities they face. She added: 'We are all living longer, so I want to show that working in later life is positive for your well-being.' Mathias typically works three days a week. When possible, she takes time off during August and December. 'I'm a very active grandmother and love to spend time with my three children and nine grandchildren, who range in age from one to 22,' she says. ' Work-life balance is really important to me – I love spending time both with family and friends.' Subject to staying in good health, the hard-working grandmother has no plans to retire. She added: 'As a 75-year-old, I view each year as an opportunity to make my life more fulfilling and to make each day count. It also gives me the chance to share my expertise with others. This summer, I'm signed up to take a course on 'Podcasting and AI.' I have no intention of slowing down.' 'I've worked without a break since 1986' Tricia Cusden, 77, has also welcomed the chance to work beyond retirement age. For her, working in later life has all been about giving herself a new challenge, creating a new life – and throwing herself into a complete career change. Cusden, who lives in Wimbledon, south west London, is the founder of Look Fabulous Forever, a make-up and skincare brand for older women. She set up the business in 2013 at the age of 65 and currently works part-time, around 15-20 hours per week. 'I have become the face and voice of the brand – and love what I do,' she says. 'This includes making video content, being photographed for social posts, and writing a weekly blog in order to reflect how it feels to be ageing in today's world. All of this means I have no desire to retire for the foreseeable future.' In her 'former' life, Cusden was a management training consultant, and ran her own consultancy from 1996 to 2013. 'I haven't taken any time off for retirement so far,' she says. 'I've worked without a break since turning 38 in 1986. Prior to that, I stayed home for 12 years when my children were small.' For Cusden, the decision to keep working has been purely from choice – and not financial necessity. 'I had built up a good pension pot and didn't really need more money,' she says. In fact, she opted to use some of that pot to fund the start-up phase of the business. 'At 64, I had been thinking about winding down my management training consultancy when a rather traumatic event in the family changed things for me. I helped to support the family for nearly a year until things gradually settled down,' she says. At this point, she found herself wanting a new project – and the chance to create a new 'more fulfilling' life for herself. 'That's when I decided to start a new business in order to get myself re-engaged with the world,' she says. Since then, the entrepreneur hasn't looked back. She now has an e-commerce business with a multi-million-pound turnover, and a team of 10, including her two daughters. 'I became a widow in my 50s, with no pension – retirement wasn't an option' For others, of course, the decision to work beyond the 'usual' retirement age is quite a different story. The reality is, many women continue to face significant challenges when it comes to building adequate savings for later life. Lisa Picardo, chief business officer UK at PensionBee, said: 'More women over 65 are staying in work, partly by choice, but often out of sheer necessity. 'A combination of the rising state pension age, and a huge gender pension gap – of more than 38pc – driven by a persistent gender pay gap, likelihood of career breaks, and lower lifetime earnings, together with a longer life expectancy, is forcing many women to work longer than planned.' For 67-year-old Caroline Romero from Cookham, Berkshire, there was no choice but to carry on working into retirement after her husband passed away unexpectedly. 'I started my own business, Grey Matters Consultancy, in 2012 when I became widowed and realised that I had to support myself,' she says. This organisation empowers older and vulnerable people to get the help they need. The company has already grown into 12 franchises across the UK. As founder and director, Romero typically works between 35 and 40 hours a week – but this has been quite a departure from her previous career. 'For more than 20 years, I ran a restaurant with my late husband,' she says. 'Alongside that, I raised a family and cared for foster children. 'I've worked continuously since my husband passed away. I currently work full-time, all-year round.' This is essential, given neither Romero nor her husband had a pension plan in place. 'I had always expected to inherit a house and retire with him. Sadly, he passed away unexpectedly, and I was left with a mortgage and four children to care for. In those circumstances, retiring just wasn't an option,' she says. Happily, the consultancy is now providing Romero with an extra income boost. 'Continuing to work has allowed me to maintain a decent standard of living,' she says. 'I want to stay in the home I've worked hard for – and I want to keep the lifestyle I've built over the years.' She adds: 'If I were to retire, I would most likely have to sell my house and downsize – and those are things I'm not ready to do.' At the same time, Romero has some very practical concerns about the future. 'People are living longer, and the cost of living is still on the up. Continuing to work gives me greater stability and peace of mind as I plan for the years ahead,' she says. Equally, for Romero, working past 65 is about more than about balancing the books. She says: 'I genuinely enjoy the work I do. Grey Matters was created out of my own experience of trying to navigate later life without the right support. Through the organisation, I now help others find their way. It gives me a real sense of purpose, keeps me active, and allows me to give something back.' Romero has no set retirement date in mind. 'I'd like to carry on working for as long as I'm healthy and able to do so – and while I feel I'm still making a difference,' she said. 'For me, it's no longer just about the money, it's about staying connected and having a reason to get up in the morning.' Stories like this demonstrate just how important it is for women to carry out their own pension planning. After all, you never know what the future holds. Natasha Etherton, financial planning director at wealth manager Evelyn Partners, said: 'Where someone's partner has tended to lead on the finances, I'd strongly advise [for] that woman to get more involved in important financial decisions and planning. 'That way, it's not a shock when they need to deal with their own finances, either through divorce or death of a partner in later life.' 'My husband became unable to work. I stepped up – and made a success of it' Returning to work aged 64, after taking five years off, has allowed Bev Slocombe to go through later life with real purpose and 'give something back'. It has also provided a much-needed boost to her pension fund. In her previous career, Bev was a travel agent. She now works full-time as a fundraising administrator for bereavement charity 2wish, which supports anyone affected by the sudden and unexpected loss of a young person aged under 25. She and her 75-year-old husband live in Llanharry, a village in the county borough of Rhondda Cynon Taf, Wales. Slocombe, who turns 70 this month, says: 'After stopping work as a travel agent, I then started volunteering for 2wish. In October 2019, when I was aged 64, I was asked to go and help with some admin jobs – and somehow I never left.' After a brief spell as a temp, she was made permanent in April 2020. 'When I started on the zero-hours contract, my husband was still working, and earning enough for both of us. But then circumstances changed quite dramatically, and at 69, he was no longer able to work,' she says. As the couple only had his pension to live on, Slocombe realised she would need to become the breadwinner. She says: 'We thought we had made secure plans for our retirement, but this changed suddenly and unexpectedly. I was very lucky to get offered a permanent position. I stepped up – and made a success of it.' She has now been working nine-to-five for the charity for the past five years. 'The extra income means we can do things that we wouldn't otherwise be able to afford, such as going on holidays and being able to treat the grandchildren,' she says. 'We don't have to watch every penny; this is really important to us.' For Slocombe, the benefits of her job go far beyond what she earns. 'I love being part of a team that helps others,' she says. 'There's a mix of ages and it's very sociable. I love passing on my expertise to younger members.' This is a key factor many employers forget. 'Those with up to 50 years of workplace experience have an incredible wealth of knowledge to share, to the benefit of employers, co-workers and customers,' says Dr Emily Andrews, deputy director for work at the Centre for Ageing Better. For Slocombe, her job has also led her to take on challenges she might never have dreamed she'd do in her 60s. Last October, then aged 69, Slocombe climbed to Everest base camp with a team raising funds for the charity. At 65, she ran a half marathon. 'I find the job really rewarding,' she says. 'I want to go on working for 2wish for as long as I can.'

Latest news with #Mathias

RCB's brand value set to surge 25–30 percent after historic IPL win, say experts

Dr. Sarah Mathias of Jungle of Smiles Shares Expert Insight on Laser Dentistry in HelloNation Magazine

Dr. Sarah Mathias of Jungle of Smiles Shares Expert Insight on Laser Dentistry in HelloNation Magazine

Beyond banter: When brand wars turn into lawsuits

‘I'm 75 and have no intention of retiring any time soon'

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