The Retail Visionary Yeo Mui Hong
With a longstanding career in the retail industry, Yeo Mui Hong has played a pivotal role in transforming the traditional shopping landscape as we have come to know it. Currently at the helm of Orchard Turn Developments, she heads an inventive team at Ion Orchard.
Under her leadership, the mall has brought to life a unique mix of innovation and heritage, from sustainability-driven initiatives to immersive, multi-sensory experiences that continue to set new benchmarks. A strong advocate for female voices, she champions the unique perspectives women bring to retail through connection, meaningful relationships and brand loyalty. AS A CHANGEMAKER, WHAT DRIVES YOU AT YOUR CORE?
I am driven by the belief that the best is yet to come. Retail is a cyclical industry, shaped by economic shifts, technological innovation and seasonal trends. The ebb and flow of it keeps me energised and thinking ahead. What excites me more is that no two days are the same in this industry—the unpredictability keeps me agile. A piece of advice that has stayed with me is to always approach life with purpose and perseverance. With purpose as an inner compass, it grounds me, helps me identify what is important and guides me through moments of uncertainty. WHAT IS THE ONE ACHIEVEMENT TO DATE YOU ARE PROUDEST OF, AND WHY?
It would be leading Ion Orchard through one of its most defining chapters, transitioning from the high of our 10th anniversary celebration in 2019 to navigating the unprecedented challenges brought on by the COVID-19 pandemic in 2020. The contrast between those two events was stark, but also incredibly telling of the strength and resilience of our team. Amid the uncertainty, we doubled down on innovation and agility, reimagining our brand mix, accelerating digital touchpoints and curating exclusive experiences. It is in those moments of adversity that teamwork is tested, and I am proud of how we not only weathered the storm but emerged stronger, more united and more future ready. HOW HAVE YOU OVERCOME THE MOST SIGNIFICANT CHALLENGES YOU HAVE ENCOUNTERED IN YOUR JOURNEY?
One of the biggest challenges I've faced is having to stay firm while making decisions that may not immediately align with conventional methods, but are ultimately in the best interest of our shoppers and employees. What has helped me navigate this is an instinct for trendspotting and staying attuned to emerging consumer behaviours, cultural shifts and market white space. However, I have also learnt that leadership means standing firm in your values and beliefs, especially when the stakes are high. What do you believe is the true power of luxury retail and fashion?
The true power of luxury retail lies in its ability to evoke emotional connections and aspirations through premium products, exceptional experiences, heritage and a compelling brand narrative. It is not just about prestige, but also about purpose and an unwavering commitment to craftsmanship. In fashion especially, this connection becomes even more deeply personal. What we choose to wear is often a reflection of our identity: how we express our values, aspirations and individuality. Looking forward, what is one change you want to see in your industry and what can we do to get there?
One meaningful change I'd love to see in the industry is a deeper, more widespread commitment to sustainability—not just as a trend, but as a core value. We believe that sustainability starts with us as we seek to meet the evolving needs of our eco-conscious shoppers, and we hope to cultivate long-lasting habits.
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