Boxing's highest-paid star Canelo Alvarez once sold ice creams on the street… now he is on verge of his sweetest win

Scottish Sun

22-06-2025

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CANELO ALVAREZ went from selling ice creams as a teen to boxing's highest-paid star - now he is on the verge of his sweetest victory of all.
The Mexican great worked at his father's parlour as young as 13 - before turning professional in the ring just two years later.
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Canelo Alvarez used to sell ice creams for his dad
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Now he is boxing's highest-paid star
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He is even on track to become a billionaire
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Canelo faces off with Terence Crawford
Credit: AFP
Now he is the sport's top earner - on track to becoming a billionaire - and credits his dad Santos for shaping him into the fighter he is today.
He told SunSport in Riyadh: "I was very happy selling ice creams and looking for my dream.
"I was very happy too and right now being in this situation, my dad and my family keep selling ice cream.
"So I'm very happy to do what I did and what I do right now and I'm just blessed.
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"My dad showed me how to work, how to respect work, how to be honest, so that made me the man I am today."
Canelo has won titles in FOUR weight classes, from the 154lb light-middleweight limit all the way to light-heavyweight at 175lb.
Now he reigns as the undisputed 168lb super-middleweight champion and defends that throne against American Terence Crawford.
Crawford sits atop the mythical boxing pound-for-pound rankings - undefeated in his 41 fights with world championships in four weights.
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He steps up two divisions and one STONE on September 13 at the Las Vegas Raiders' 65,000-seat stadium - live on streaming giants Netflix.
So it would mark one of the tastiest victories of Canelo's career should he hand Crawford his first-ever loss.
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The former ice cream scooper said: "He's going to be one of the best wins of my career for sure."
Crawford protects the prized zero on his record but Canelo said: "If we're looking at this point at this weight the pressure is always with me.
"If I'm moving up two weight classes or light-heavyweight or this the pressure is always in my side but I've been in this situation a lot of times and I'm just calm.
"I'm gonna put my best boxing IQ and my experience, my best in the training camp and put and just go there and win."
Canelo - whose business partner Richard Schaefer says is set to be a billionaire - is not phased by the magnitude of the fight.
In fact, it is what he thrives off.
The father-of-three said: "This is not new for me obviously, I've been in big fights for a lot of time.
"But you know, this kind of situation motivates myself because my goal was always make history and this kind of big fight put me in there so I'm glad to be here."