logo
23 მაისს, ბენე ექსკლუზივის ინიციატივით, სასტუმრო აფიშაში ახალი ნეთვორქინგ ღონისძიება Benefit Talks გაიმართა

23 მაისს, ბენე ექსკლუზივის ინიციატივით, სასტუმრო აფიშაში ახალი ნეთვორქინგ ღონისძიება Benefit Talks გაიმართა

Entrepreneur06-06-2025
23 მაისს, ბენე ექსკლუზივის ინიციატივით, სასტუმრო აფიშაში ახალი ნეთვორქინგ ღონისძიება Benefit Talks გაიმართა
By პარტნიორის სტატია Jun 6, 2025
Share Copy
Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur Georgia, an international franchise of Entrepreneur Media.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Why Transparency Is Overrated in Times of Crisis
Why Transparency Is Overrated in Times of Crisis

Entrepreneur

time7 hours ago

  • Entrepreneur

Why Transparency Is Overrated in Times of Crisis

Opinions expressed by Entrepreneur contributors are their own. We've all heard it: "Be transparent with your team." It's the advice that gets handed out at every startup panel and leadership workshop, especially when the waters get rough. And at first glance, it looks like a no-brainer. Who wouldn't want to know the truth? Who wouldn't want to work somewhere honest? But in the thick of a crisis, the reality is more complicated. When you're the one steering the ship and the waters turn choppy, the call for transparency starts to sound a lot less simple. There's a very real difference between being open and overwhelming your team. The right amount of information can create clarity and trust. Too much, too soon, or in the wrong way can lead to confusion, distraction and even panic. Most people — especially founders — learn this lesson the hard way. Maybe it starts with an attempt at full openness: You share every new update as soon as it comes in, mention every risk and try to involve everyone in every tough decision. The intent is good. But then you notice side effects: anxious questions, whispered rumors and a team that feels less steady, not more. Here's why transparency can actually hurt your team in a crisis and how to handle it instead. Transparency without context creates noise, not clarity Leadership is full of messy, moving targets. During a crisis, your dashboards light up, your inbox fills with alarms, and every meeting brings a new set of questions. For some, the instinct is to share it all — to be as open as possible so nobody feels left out or kept in the dark. But raw information without context can be worse than saying nothing. If you give your team every data point and warning bell without making sense of it yourself first, you're handing them a pile of puzzle pieces and asking them to build the picture. Some will try, but most will feel lost. Assumptions fill in the gaps. (And usually, those assumptions don't land in your favor!) Context is what separates clarity from chaos. Instead of raw facts, people need to know what those facts mean. Are we facing a cash crunch, or just an expected seasonal dip? Is this client's feedback a sign of a bigger trend, or a one-off? Your job as a leader is to interpret the story behind the data before you share it widely. If you haven't made sense of it yet, neither will your team. When you're ready to share, give the background, share your thinking and explain why it matters. And if you don't know yet, it's okay to say that. "Here's what we know, here's what we don't, and here's what we're doing next." That's more stabilizing than anecdotal data and uncertainty. Emotional stewardship vs. emotional spillover Honesty is important, but so is emotional discipline. In the pressure of a crisis, it can be tempting to process your fears and anxieties out loud, almost as a way of inviting your team into your stress. But there's a world of difference between letting people in and asking them to carry your burden. If you share every fear, doubt or draft scenario as you're experiencing it, you risk dragging your team onto an emotional roller coaster. Instead of feeling involved, they end up riding shotgun to your worst-case-scenario thinking. It can feel like every week brings a new mood swing, and it's distracting and exhausting. What your team actually needs is for you to do your own processing with your board, mentors or a small circle of advisors — people whose job is to help you sort out your own thinking. Once you're grounded, you can come back and share what matters most in a way that helps others do their jobs. Share your humanity, yes, but don't turn your town hall into group therapy. Your team deserves your thoughtfulness, not your unfiltered reaction. Transparency does not equal consensus One of the biggest misconceptions about transparency is that it means everyone gets a vote. In a crisis, leadership sometimes requires you to make quick decisions, even unpopular ones. If you mistake transparency for consensus, you risk slowing everything down or, worse, giving the impression that every issue is up for debate. You can and should explain your reasoning, outline the options you considered and be clear about the risks you're accepting. But ultimately, your team needs to know that you're accountable for the call and that you're confident in your direction — even if not everyone agrees. Inviting feedback is not the same as opening every topic for a team referendum. Sometimes, what people need most is the assurance that someone is steering the ship. Timing and delivery are just as important as the message It's not just what you say, but when and how you say it. Dropping a tough update in an email late on a Friday or scattering information piecemeal in Slack can make your team's anxiety worse. Instead, gather your team, give them your full attention and offer them space to ask questions even if you don't have all the answers yet. Think through the cadence of your communication, too. People need regular check-ins, but they don't need a tidal wave of info every time you get new input. Predictability creates safety, even when the news itself isn't what they'd hoped for. Transparency, when done thoughtfully, builds resilience and trust. But in a crisis, your job isn't to share a running list of every problem and possibility. It's to interpret the facts, contextualize them and communicate with care. Honesty matters, but so does judgment. In the hardest moments, your team is looking for a calm hand on the wheel. Give them clarity and confidence, and you'll get through those moments much more easily.

Why Most Businesses Overcomplicate Their Marketing Strategy
Why Most Businesses Overcomplicate Their Marketing Strategy

Entrepreneur

time8 hours ago

  • Entrepreneur

Why Most Businesses Overcomplicate Their Marketing Strategy

Your marketing strategy is probably overcomplicated. Here's how to simplify it and actually see results. Opinions expressed by Entrepreneur contributors are their own. Let's be real: Most founders don't need more marketing tactics. There is a ton of content out there about how to handle your marketing — so much that it's overwhelming. Marketing also accounts for a large part of business budgets, adding up to nearly 10% of the cost for the average business. It's easy to chase trends, try to be on every platform, run ads without understanding ROI and slap together messaging that changes every other week. When you do that, it just leads to more confusion for your audience and usually, a waste of money. Overcomplicated marketing strategies generally come from a good place — founders want to grow. But in trying to do everything, they end up doing nothing well. Let's talk about why this happens and how to simplify your marketing so it actually works. Related: 5 Common Marketing Mistakes You Need to Look Out For Why we overcomplicate things in the first place There are a few common culprits that drive marketing overwhelm. The most common thing I see in small business owners is a sense of "shiny object" syndrome. When a business owner sees a new tactic pop up on Instagram or their peer swears by a niche funnel, too often, they just start rebuilding their whole strategy around it. Even more importantly, too many business owners get into this situation and then have no data tracking set up. Trying new things is good, but how will you know if it worked or not? Gut feeling is definitely not enough when it comes to determining your marketing spend, and if you are too busy throwing too many things at the wall, you likely aren't setting up proper tracking, so those experiments aren't telling you much in the end. If any of that sounds familiar, you're not alone. Let's break down what a simpler, more effective marketing strategy might look like. Simple marketing strategies often outperform complex ones The best marketing strategies are clear, consistent and rooted in your actual business goals. They don't try to do everything, and instead focus on doing the right things well, consistently and with proper tracking. To start, define your one core message. You should be able to clearly articulate what you do, who it's for and why it matters. If you can't say it in a sentence, your audience won't get it either. Next, establish a consistent cadence that is realistic for you. Whether it's weekly emails, biweekly blogs or daily Instagram stories, consistency beats perfection every time. Resist the temptation to set too ambitious of a goal, if you realistically might not meet it. Setting a realistic goal sets up a habit, and that can build much more easily from there. Finally, establish a feedback loop. Your marketing should be a living system. You put out a message, you watch how it performs, and you adjust accordingly. For whatever you are trying, establish a KPI that defines if it is working, and monitor it. Be willing to cut when it's not working, and double down when it is. Most importantly, simple marketing is sustainable. This sets up the foundation for you to continue to grow. Related: 3 Reasons Your Marketing is Failing (And How to Fix It) How to use data to guide your strategy If you feel that you aren't sure how to track the impact of your marketing, you are in the majority — more than 85% of businesses don't track the impact of marketing on an ongoing basis. You don't need a fancy dashboard or expensive analytics software to do this. You just need to start with a few key questions: Where are your leads coming from? Look at your clients who came in as prospects in the last 30-90 days, and break them down by where they came from. If you aren't sure, this is a chance to pause and add more lead tracking into your marketing tech before moving on to the next point. What percentage of those leads turn into paying clients? Do the same exercise as the above, but only with those who bought. How much did you spend on each of these channels? This includes any labor spend working on your marketing, tech costs, ad spend, event entrance costs and more. Do your best to break that down by lead channel. What's the lifetime value of a client? Look at your clients from the last six months or so and their average spend. This is the value of the client to your business. These numbers will tell you more than any guru's playbook ever could. One of the most common trends to look at is where you're investing time and money versus where you're getting leads. For example, if you're pouring time into Instagram but your conversions are all coming from referral emails, that's a signal to double down on email and consider refreshing or cutting back on your Instagram strategy. The second thing to consider is the lifetime value of your clients as compared to the cost of a lead. If you're getting leads from paid ads but they are costing you two times as much as their lifetime value, it's very likely you need a paid ads refresh. Once you have this kind of clarity, you can market smarter, not harder. Related: Your Marketing Strategy Needs an Overhaul — This Approach Is What Separates Successful Campaigns From the Rest Growth comes from focus, not frenzy That's it. You don't need a 42-step funnel or three different types of lead magnets to make this work. You just need a clear offer, a consistent cadence and a feedback loop. It's easy to think more marketing equals more growth, but if that "more" isn't strategic, it's likely not serving you.

Joseph Schnaier Announces National Scholarship Opportunity for Finance Students to Foster Industry Innovation and Leadership
Joseph Schnaier Announces National Scholarship Opportunity for Finance Students to Foster Industry Innovation and Leadership

Yahoo

time8 hours ago

  • Yahoo

Joseph Schnaier Announces National Scholarship Opportunity for Finance Students to Foster Industry Innovation and Leadership

Joseph Schnaier NEW YORK, Aug. 14, 2025 (GLOBE NEWSWIRE) -- Renowned financier and entrepreneur Joseph Schnaier officially announces the launch of the Joseph Schnaier Scholarship for Finance Students, a nationwide initiative aimed at supporting undergraduate students with a clear vision for impacting the finance sector. With a longstanding commitment to academic advancement and financial education, Joseph Schnaier introduces this opportunity to identify and assist aspiring professionals who are dedicated to shaping the future of finance through innovation, integrity, and leadership. The Joseph Schnaier Scholarship for Finance Students invites current undergraduate students enrolled at accredited colleges or universities across the United States to submit a thoughtful, original essay in response to the following prompt:'What inspires you to pursue a career in finance, and how do you plan to make a meaningful impact in the financial world?' The submission window is currently open, and the application deadline is January 15, 2026. The winning applicant will be announced on February 15, 2026, following a thorough review of all submissions. To qualify for the scholarship, applicants must be undergraduate students pursuing degrees in finance, business, economics, accounting, or closely related disciplines. They must also demonstrate genuine interest in a long-term career within the finance industry. Submissions must be written in English and range from 500 to 800 words. Essays are to be submitted in PDF or Word document format. Joseph Schnaier, who has over 25 years of experience in private equity and investment, created this scholarship to encourage emerging talent and reduce the financial burden faced by dedicated students in the field. A respected figure on Wall Street since 1996, Joseph Schnaier has held prominent executive positions and co-founded successful ventures such as Friedman Schnaier & Associates and DOD Marketing Corp. His work spans a range of strategic investment areas, including private equity buyouts, rollups, and growth equity. In launching this scholarship, Joseph Schnaier continues his philanthropic mission to uplift the next generation of finance professionals. The program aligns with his broader vision of fostering a financially literate, ethically driven, and forward-thinking talent pool that will carry the industry forward. While the scholarship is based in New York, NY, it is not geographically limited. Undergraduate students from across the United States are encouraged to apply, regardless of their state or institution. Applicants are expected to reflect on their personal motivations, professional aspirations, and potential contributions to the evolving financial landscape. Joseph Schnaier emphasizes the importance of authenticity, clarity of purpose, and strategic thinking—qualities that have shaped his own career and continue to drive his support for student advancement. More details about the scholarship, including eligibility criteria and application instructions, can be found on the official website: Contact InformationSpokesperson: Joseph SchnaierOrganization: Joseph Schnaier Scholarship for Finance StudentsWebsite: apply@ A photo accompanying this announcement is available at in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store