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Cupra "pushing really hard" for connected services in Australia

Cupra "pushing really hard" for connected services in Australia

The Advertiser2 days ago
Cupra Australia says it's "pushing really hard" with its Spanish global parent to bring factory-backed connected services Down Under, in direct response to customer feedback.
Speaking with CarExpert, head of product for Cupra Australia – Jeff Shafer – said the lack of connected services in the brand's vehicles locally is something his team is directly looking to address soon.
"Yeah, we're definitely looking to go with a factory-backed solution – it's a really hot topic," Mr Shafer said.
"We feed back a lot of the local market needs [to global] and what we hear from customers. It's an issue that exists at a Group level, not just a Cupra level, but we're pushing really hard. I don't have timing I can share right now, but things are moving in a positive direction."
CarExpert can save you thousands on a new car. Click here to get a great deal.
The Volkswagen Group in Australia has been unable to implement a factory-backed connected services feature set, something that has also impacted the specification of its products – particularly, its range of electric vehicles (EVs) based on the dedicated MEB architecture.
While online navigation and live traffic updates are potentially features that most Australian buyers could live without, the lack of proper app functionality like most EV rivals – including to check charge status and toggle remote features like cabin pre-conditioning and the like – stands out in a market where this is becoming increasingly common.
Moreso, the MEB platform requires a connected services module for certain features which are currently left out of Australian models, like inbuilt satellite navigation and emergency call functions, which also tie to functionality in other available features like head-up displays, as well as over-the-air software updates.
In the case of the Cupra Born, it also missed out on the Group's clever Travel Assist semi-autonomous highway mode as a result too, as it offers connected functionality.
Earlier this year, Volkswagen Australia's passenger and commercial divisions rolled out a third-party solution in lieu of proprietary services, in the form of Goconnect.
Via the Goconnect phone app, owners can view their parking position, visualise the vehicle's most recent trips, interact and book appointments with their dealer, view important errors and warnings, see the high-voltage battery status, and see the driving speed.
At the launch of the ID. Buzz electric van range, Volkswagen Group Australia director of commercial vehicles, Ryan Davies, said: "Australia is currently one of those [markets] we don't have a true picture of when the connectivity that's available in Europe will make its way into Australia".
Audi Australia, while also under the VW Group banner locally, has long offered its own connected solutions via the Audi connect plus feature which offers a range of online features and remote functions. However, the MEB-based Q4 e-tron misses out on these features, at least initially, due to the embedded connected module in the platform.
While premium brands and Tesla have had forms of connected services and app functionality for some time, mainstream manufacturers have made strides in this space of late, as have many new Chinese challenger brands.
Ford, Hyundai, Kia, Mazda and Toyota all offer connected services and app-based remote functions, as do the likes of BYD and MG.
All offer complimentary subscriptions with purchase, though length and available functionality can vary depending on the brand and subscription type. Not all of a brand's models are always compatible, either.
MORE: Explore the Cupra showroom
Content originally sourced from: CarExpert.com.au
Cupra Australia says it's "pushing really hard" with its Spanish global parent to bring factory-backed connected services Down Under, in direct response to customer feedback.
Speaking with CarExpert, head of product for Cupra Australia – Jeff Shafer – said the lack of connected services in the brand's vehicles locally is something his team is directly looking to address soon.
"Yeah, we're definitely looking to go with a factory-backed solution – it's a really hot topic," Mr Shafer said.
"We feed back a lot of the local market needs [to global] and what we hear from customers. It's an issue that exists at a Group level, not just a Cupra level, but we're pushing really hard. I don't have timing I can share right now, but things are moving in a positive direction."
CarExpert can save you thousands on a new car. Click here to get a great deal.
The Volkswagen Group in Australia has been unable to implement a factory-backed connected services feature set, something that has also impacted the specification of its products – particularly, its range of electric vehicles (EVs) based on the dedicated MEB architecture.
While online navigation and live traffic updates are potentially features that most Australian buyers could live without, the lack of proper app functionality like most EV rivals – including to check charge status and toggle remote features like cabin pre-conditioning and the like – stands out in a market where this is becoming increasingly common.
Moreso, the MEB platform requires a connected services module for certain features which are currently left out of Australian models, like inbuilt satellite navigation and emergency call functions, which also tie to functionality in other available features like head-up displays, as well as over-the-air software updates.
In the case of the Cupra Born, it also missed out on the Group's clever Travel Assist semi-autonomous highway mode as a result too, as it offers connected functionality.
Earlier this year, Volkswagen Australia's passenger and commercial divisions rolled out a third-party solution in lieu of proprietary services, in the form of Goconnect.
Via the Goconnect phone app, owners can view their parking position, visualise the vehicle's most recent trips, interact and book appointments with their dealer, view important errors and warnings, see the high-voltage battery status, and see the driving speed.
At the launch of the ID. Buzz electric van range, Volkswagen Group Australia director of commercial vehicles, Ryan Davies, said: "Australia is currently one of those [markets] we don't have a true picture of when the connectivity that's available in Europe will make its way into Australia".
Audi Australia, while also under the VW Group banner locally, has long offered its own connected solutions via the Audi connect plus feature which offers a range of online features and remote functions. However, the MEB-based Q4 e-tron misses out on these features, at least initially, due to the embedded connected module in the platform.
While premium brands and Tesla have had forms of connected services and app functionality for some time, mainstream manufacturers have made strides in this space of late, as have many new Chinese challenger brands.
Ford, Hyundai, Kia, Mazda and Toyota all offer connected services and app-based remote functions, as do the likes of BYD and MG.
All offer complimentary subscriptions with purchase, though length and available functionality can vary depending on the brand and subscription type. Not all of a brand's models are always compatible, either.
MORE: Explore the Cupra showroom
Content originally sourced from: CarExpert.com.au
Cupra Australia says it's "pushing really hard" with its Spanish global parent to bring factory-backed connected services Down Under, in direct response to customer feedback.
Speaking with CarExpert, head of product for Cupra Australia – Jeff Shafer – said the lack of connected services in the brand's vehicles locally is something his team is directly looking to address soon.
"Yeah, we're definitely looking to go with a factory-backed solution – it's a really hot topic," Mr Shafer said.
"We feed back a lot of the local market needs [to global] and what we hear from customers. It's an issue that exists at a Group level, not just a Cupra level, but we're pushing really hard. I don't have timing I can share right now, but things are moving in a positive direction."
CarExpert can save you thousands on a new car. Click here to get a great deal.
The Volkswagen Group in Australia has been unable to implement a factory-backed connected services feature set, something that has also impacted the specification of its products – particularly, its range of electric vehicles (EVs) based on the dedicated MEB architecture.
While online navigation and live traffic updates are potentially features that most Australian buyers could live without, the lack of proper app functionality like most EV rivals – including to check charge status and toggle remote features like cabin pre-conditioning and the like – stands out in a market where this is becoming increasingly common.
Moreso, the MEB platform requires a connected services module for certain features which are currently left out of Australian models, like inbuilt satellite navigation and emergency call functions, which also tie to functionality in other available features like head-up displays, as well as over-the-air software updates.
In the case of the Cupra Born, it also missed out on the Group's clever Travel Assist semi-autonomous highway mode as a result too, as it offers connected functionality.
Earlier this year, Volkswagen Australia's passenger and commercial divisions rolled out a third-party solution in lieu of proprietary services, in the form of Goconnect.
Via the Goconnect phone app, owners can view their parking position, visualise the vehicle's most recent trips, interact and book appointments with their dealer, view important errors and warnings, see the high-voltage battery status, and see the driving speed.
At the launch of the ID. Buzz electric van range, Volkswagen Group Australia director of commercial vehicles, Ryan Davies, said: "Australia is currently one of those [markets] we don't have a true picture of when the connectivity that's available in Europe will make its way into Australia".
Audi Australia, while also under the VW Group banner locally, has long offered its own connected solutions via the Audi connect plus feature which offers a range of online features and remote functions. However, the MEB-based Q4 e-tron misses out on these features, at least initially, due to the embedded connected module in the platform.
While premium brands and Tesla have had forms of connected services and app functionality for some time, mainstream manufacturers have made strides in this space of late, as have many new Chinese challenger brands.
Ford, Hyundai, Kia, Mazda and Toyota all offer connected services and app-based remote functions, as do the likes of BYD and MG.
All offer complimentary subscriptions with purchase, though length and available functionality can vary depending on the brand and subscription type. Not all of a brand's models are always compatible, either.
MORE: Explore the Cupra showroom
Content originally sourced from: CarExpert.com.au
Cupra Australia says it's "pushing really hard" with its Spanish global parent to bring factory-backed connected services Down Under, in direct response to customer feedback.
Speaking with CarExpert, head of product for Cupra Australia – Jeff Shafer – said the lack of connected services in the brand's vehicles locally is something his team is directly looking to address soon.
"Yeah, we're definitely looking to go with a factory-backed solution – it's a really hot topic," Mr Shafer said.
"We feed back a lot of the local market needs [to global] and what we hear from customers. It's an issue that exists at a Group level, not just a Cupra level, but we're pushing really hard. I don't have timing I can share right now, but things are moving in a positive direction."
CarExpert can save you thousands on a new car. Click here to get a great deal.
The Volkswagen Group in Australia has been unable to implement a factory-backed connected services feature set, something that has also impacted the specification of its products – particularly, its range of electric vehicles (EVs) based on the dedicated MEB architecture.
While online navigation and live traffic updates are potentially features that most Australian buyers could live without, the lack of proper app functionality like most EV rivals – including to check charge status and toggle remote features like cabin pre-conditioning and the like – stands out in a market where this is becoming increasingly common.
Moreso, the MEB platform requires a connected services module for certain features which are currently left out of Australian models, like inbuilt satellite navigation and emergency call functions, which also tie to functionality in other available features like head-up displays, as well as over-the-air software updates.
In the case of the Cupra Born, it also missed out on the Group's clever Travel Assist semi-autonomous highway mode as a result too, as it offers connected functionality.
Earlier this year, Volkswagen Australia's passenger and commercial divisions rolled out a third-party solution in lieu of proprietary services, in the form of Goconnect.
Via the Goconnect phone app, owners can view their parking position, visualise the vehicle's most recent trips, interact and book appointments with their dealer, view important errors and warnings, see the high-voltage battery status, and see the driving speed.
At the launch of the ID. Buzz electric van range, Volkswagen Group Australia director of commercial vehicles, Ryan Davies, said: "Australia is currently one of those [markets] we don't have a true picture of when the connectivity that's available in Europe will make its way into Australia".
Audi Australia, while also under the VW Group banner locally, has long offered its own connected solutions via the Audi connect plus feature which offers a range of online features and remote functions. However, the MEB-based Q4 e-tron misses out on these features, at least initially, due to the embedded connected module in the platform.
While premium brands and Tesla have had forms of connected services and app functionality for some time, mainstream manufacturers have made strides in this space of late, as have many new Chinese challenger brands.
Ford, Hyundai, Kia, Mazda and Toyota all offer connected services and app-based remote functions, as do the likes of BYD and MG.
All offer complimentary subscriptions with purchase, though length and available functionality can vary depending on the brand and subscription type. Not all of a brand's models are always compatible, either.
MORE: Explore the Cupra showroom
Content originally sourced from: CarExpert.com.au
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Best to reduce costs, run at a surplus over the cycle, invest the proceeds wisely and host more World Cups. That brings us to the fear of missing out. The arguments for: Everyone else is doing it, so why shouldn't we? In particular, the England Cricket Board has sold stakes in the Hundred for seemingly good prices – especially the team based at Lord's. The IPL includes private owners, and is a success, so perhaps this is causation as well correlation? The IPL clubs are globalising and, if they end up contracting players to their franchises across the world on a 12-month basis, the BBL might miss out on having these players involved unless the IPL owners also own BBL teams. BBL clubs might not be able to afford players in demand from other privately owned leagues played in the same window. The core hope is that someone will overpay for the revenue streams CA would otherwise be receiving, or that they can generate more revenue or profit than CA and the states can. The core fear is we need to sell now or be left behind. It's possible a foreign owner can make more money from BBL clubs from overseas sources than CA can, but only if the BBL effectively becomes the Australian leg of a global T20 tour controlled by IPL owners and private equity firms. Think Sydney Knight Riders rather than Sydney Sixers. The question for CA is whether this will help it to grow the game in Australia more effectively than retaining full ownership and control. This seems unlikely. CA and the states are focused on growing Australian cricket and understand the participation and consumption markets better than anyone; foreign BBL owners are not, and won't ever, be focused on this. Nor is Boston Consulting Group. CA's flagship product, international cricket, also runs parallel to the BBL. CA has the ability to manage its schedule to maximise the audience for all formats. This will become far more challenging when private owners are solving only for BBL. And CA will not exercise the same degree of control over Indian billionaires as the Board of Control for Cricket in India does. The BCCI is in effect an arm of the Indian government; CA is not. The nub of the issue appears to be 'If we sell the BBL now we can get top dollar. If we don't, the IPL owners will compete with it and take the players'. This is already happening to a degree, with parallel tournaments over summer in South Africa and the Middle East. Is it therefore better to surrender, to take the money and run? The answer in my view is no. It is a mistake to think the BBL is popular because of specific players. Players come and go and always will. And the BBL makes stars as much as stars make the BBL. BBL is popular fundamentally because it is cricket, it is T20 and it is played in the perfect timeslot – every summer night. Its standing among global T20 leagues is largely irrelevant to Aussie fans. As, frankly, is the IPL. It is also a mistake to think the IPL is better-run. It simply operates in a far bigger market. Which brings us to cricket politics. The argument for: Key figures are in favour of it. The 'privatise' faction has existed in Australian cricket since at least 2011. However, its incentives must be carefully examined. If I am a leading player, player agent, or players' union, I want as much competition for players as possible – except when it comes to restrictions on overseas player slots in the BBL. More owners and more competitions are better. So privatisation is good. CA's incentives are the opposite. If I am associated with a potential investor or stand to make money from a transaction, I want privatisation. CA needs to discount these perspectives accordingly. Loading And if I am an executive or director who wants to be seen to 'do something', or 'leave a legacy', or just do something new, I might want privatisation. That requires a good hard look in the mirror. Administrators are only temporary custodians of the game. The real question for CA is what is best for Australian cricket fans, and the grassroots clubs and associations that ultimately own the game. Publicising the report would help us decide for ourselves. That is the right next step.

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