Culinary TVET creating high-income chefs, says Perak MB
IPOH: Cooking is no longer just a skill, but a driver of innovation and economic growth, powered by Technical and Vocational Education and Training (TVET).
Perak Menteri Besar Datuk Seri Saarani Mohamad said TVET plays an increasingly significant role in transforming the culinary field.
"Cooking is no longer viewed merely as a technical skill, but as a form of art and innovation with high economic value.
"With exposure through competitions like this, young talents are more motivated to pursue culinary arts as a proud and professional career," he said during the opening of the Malaysia Culinary World Cup (MCWC) 2025 at Bulatan Sultan Azlan Shah here today.
A total of 800 contestants from across the country, along with representatives from 16 other nations, are taking part in the competition.
With 65 categories, MCWC is among the most comprehensive culinary championships globally.
Saarani added that digital transformation has further accelerated growth in the sector.
"Today, we see how digital approaches are reshaping the industry from virtual kitchen services and app-based food delivery, to social media marketing and online chef training.
"All of this makes the food industry more inclusive and dynamic," he said.
He said it was not an exaggeration to describe the MCWC as a reflection of Malaysia's increasingly mature and progressive culinary ecosystem.
"And as host, Perak is in a strategic position to lead this transformation, supported by TVET, local talent, pro-business government policies, and the people's strong appreciation for culinary heritage.
"I urge all stakeholders namely government agencies, the private sector, educational institutions, professional bodies, and the public to continue supporting efforts to strengthen the national food industry.
"This includes encouraging youth to pursue skills-based fields and to view culinary arts as a respectable, rewarding career path," he said.
In a press conference later, Saarani said that the culinary field is no longer limited to cooking and presentation, but encompasses the creativity and innovation needed to showcase talent in a competitive global space.
"It's timely that here in Perak, we're also launching a large-scale TVET initiative and one of its key areas is culinary training.
"I've always said, don't underestimate the culinary field. Chefs can earn high incomes and are now held in high regard.
"Many have represented Malaysia abroad and can proudly showcase their achievements," he said.
Saarani said he had directed all community colleges and TVET institutions in Perak to give equal attention to culinary education alongside technical disciplines.
He also expressed confidence that many young participants would benefit from the experience and guidance of senior chefs throughout the event.
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