ATM Dubai Draws 55,000 Visitors, Records 16% Growth
TDT| Dubai
The Arabian Travel Market (ATM) 2025 concluded on Thursday with a record turnout of over 55,000 attendees from 166 countries, marking a 16% year-on-year increase and reinforcing the event's growing global stature. Held at Dubai World Trade Centre from April 28th to May 1st, the show featured more than 2,800 exhibiting companies—19% from the Middle East and 81% from other global markets. Organised by RX Global, this year's theme, Global Travel: Developing Tomorrow's Tourism Through Enhanced Connectivity, explored how cross-border, cross-sector collaboration is shaping the future of tourism.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, visited the show. It was officially inaugurated by His Highness Sheikh Ahmed bin Saeed Al Maktoum, while His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum toured the floor and reviewed this year 's highlights.
Danielle Curtis, Exhibition Director ME at ATM, said the event delivered strong engagement across the industry: 'The outstanding turnout and record-breaking number of exhibitors are clear indicators of ATM's crucial role in shaping the future of global tourism and connectivity.' Regional growth stood out, with year-on-year exhibitor increases from the Middle East (19%), Asia (20%), Europe (17%), and Africa (21%). Asia led growth at the show, reflecting stronger regional connectivity.
The top ten non-GCC international markets were India, Türkiye, UK, Egypt, USA, China, Sri Lanka, Spain, Maldives, and Pakistan.
ATM Travel Tech surged 26% this year, with over 100 companies presenting innovations, including 21 showcased in a new Start-Up and Innovation Zone, plus an immersive VR experience. The hotel segment also saw 12% growth, with all major international hotel chains represented.
Meanwhile, the conference programme featured 70 sessions and over 200 speakers across the Global Stage, Future Stage, and the newly introduced Business Events Stage under IBTM@ ATM, which debuted this year as a dedicated zone for business event professionals.
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