What is behind the Labubu obsession in the Middle East?
Published May 23rd, 2025 - 11:28 GMT
ALBAWABA – Labubu, a brand of plush toy elves created by Hong Kong designer Kasing Lung and sold exclusively through Pop Mart, has recently surged in popularity. It has become so sought-after that it is nearly sold out in multiple stores across the United Arab Emirates (UAE), the Middle East, and even globally. Also Read Matcha's rise: from niche trend to $3.2B market Labubu recebt obsession
Celebrities in the United Arab Emirates (UAE) and across the Middle East recently sparked the Labubu craze. The toy went viral in a tremendous way over the past few weeks, with many stores selling out completely and others seeing lines of people waiting outside to get their hands on one.Influencers are using Labubu dolls as charms for their bags, and many are even buying clothes and accessories for the little cheeky, creepy, laughing figures.
Labubu was first created in 2019 by Kasing Lung, a Hong Kong-based artist, and is produced by Pop Mart. The toys are part of a series called The Monsters. They are often sold in blind boxes and feature elf-like creatures with pointy ears, mischievous grins, and distinctive jagged teeth.
Prices vary, starting from AED 79 to AED 300 per doll, with a set of six blind boxes priced at AED 1,250. (Shutterstock)
Over the past few weeks, Labubu has become increasingly familiar thanks to its unique design, the buzz created by celebrities and influencers, and the excitement of the blind box concept that adds an element of surprise for buyers.Among the famous influencers who have shown an obsession with Labubu globally are Rihanna, Huda Kattan, and Paris Hilton. Additionally, the #Labubu hashtag has gone viral across multiple social media platforms.
In Dubai specifically, fans are purchasing Labubu dolls through Pop Mart's official website and Amazon. Physical stores like The Little Things, the Pop Mart store, and Mad Kicks also carry them. Prices vary, starting from AED 79 to AED 300 per doll, with a set of six blind boxes priced at AED 1,250. Also Read Dubai chocolate trend causes global pistachio shortage
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