Business Insider launches AI-Powered Audio Briefing
Business Insider has launched a new audio briefing feature, powered by AI. This dynamic tool provides AI-generated voice-over summaries of Business Insider's top stories, updated in real-time.
The audio briefing feature provides not only a new way to discover Business Insider journalism but also a means to interact with the content. It builds upon and incorporates technology from the company's AI-powered on-site search launched last year, which has since driven a more than 50% increase in readers clicking through to articles from search and proven AI as a method for meaningful engagement.
Harry Hope, Chief Technology Officer for Business Insider, said, "Audio adds a new dimension to our journalism that speaks directly to our core ambition of having a deeper relationship with our audience. We're in the early days of a truly transformative period of product innovation, and the possibilities for serving our readers and surfacing our journalism are just beginning to be revealed. We're all-in."
In addition to top stories, the audio briefing allows readers to select topics for a deeper dive or be taken directly into the full story. Today's launch is part of an iterative approach to product development, and new features and options for personalization will be rolled out in the coming weeks.
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