Portraits, productivity and price: Why the new AI-powered HONOR 400 Series appeals
Images: Supplied
In a fast-evolving smartphone market where devices are often indistinguishable at first glance, the newly launched HONOR 400 Series is taking a distinctly different path.
Debuted in Dubai under the theme 'HONOR AI Wonderverse', the launch subtly signalled the phone's broader ambition — to merge heritage with advanced intelligence.
At first sight, the HONOR 400 and 400 Pro appear refined, with design choices inspired by natural elements and available in a palette that includes Midnight Black, Meteor Silver, and Desert Gold for the standard model, and Tidal Blue and Lunar Grey for the Pro. But beneath the surface, the devices stand out not for just how they look, but for how they allow users to interact, create, and connect differently.
A smarter, cooler way to create
The heart of the
Other tools like AI Upscale, AI Cutout, and AI Eyes Open offer thoughtful solutions to everyday challenges, whether reviving old, pixelated photos or fixing closed eyes in group shots. These aren't just cosmetic tweaks — they offer users a fresh, efficient approach to image editing that aligns with how people now share and consume content.
Designed for real life using AI
The HONOR 400 Pro's 200MP Ultra-Clear AI Camera System sets a benchmark for mobile photography. The AI-powered portrait tools and up to 50x zoom (30x on the HONOR 400) cater to users who want more precision and clarity — whether shooting landscapes or spontaneous portraits.
Features like AI Portrait Snap aim to make it easier to capture moving subjects with accurate focus and natural background blur.
This focus on creative flexibility is supported by MagicOS 9.0, HONOR's latest operating system, which builds on Android 15.
It integrates tools like AI Subtitles, AI Translation, deepfake identification and AI Magic Portal 2.0, creating a more intelligent and personalised user experience.
For users managing devices across ecosystems, HONOR Connect enables seamless syncing between Android and iOS, making device transitions less of a chore.
Honor 400 Series: Practical performers
The innovation isn't limited to AI. The series also brings solid hardware creds. A 6000mAh battery powers both devices, while the HONOR 400 Pro includes 100W SuperCharge, reducing downtime dramatically.
Both models are water and dust resistant, with the Pro variant rated IP68 and IP69, good features for users on the move.
As part of HONOR's ongoing partnership with Google, the 400 Series will also be among the first to receive Android updates for six years, including security updates through 2030, an offering that gives users longevity without the pressure to upgrade too soon.
Early access and added value
Pre-orders are now open, starting at Dhs1,399 for the HONOR 400 and Dhs2,499 for the Pro model.
Buyers receive a package of added benefits, including free earbuds, phone cases (including Louvre Abu Dhabi collaborations), and 12-month HONOR Care plans covering accidental damage and regional warranties.
The series will be available across major retailers like Amazon, noon, Sharaf DG, Emax, Carrefour, Etisalat by e&, and more.
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