YouLend to finance sellers on eBay

Finextra

22-05-2025

YouLend, the world's leading embedded financing platform, has entered a strategic partnership with eBay Germany to offer sellers fast, flexible access to capital.
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What makes this partnership unique: sellers receive personalised, pre-approved financing offers, which empower them to know exactly how much financing they are eligible for before they apply.
The new solution, called eBay Seller Capital, allows sellers to access up to €2 million without decision uncertainty, lengthy applications or long waiting times due to YouLend's direct integration into the eBay platform.
A Growth Booster for Sellers and the Marketplace
This financing partnership follows a clear strategy: enabling seller growth without barriers.
'Sellers benefit from a chain reaction: quicker inventory restocks, improved product listing, or targeted marketing leading to greater visibility, higher sales, and more growth opportunities — all of which can be financed through YouLend,' says Leonard Strigel, General Manager Germany at YouLend. 'This cycle of funding, growth, and reinvestment helps increase seller revenues.'
Proven Success in the UK — Now in Germany
With its launch in Germany, YouLend is expanding a partnership that has been successfully running in the UK for over four years.
'With eBay Seller Capital, we're expanding access to funding for small and medium- sized businesses in Germany,' adds Leonard Strigel. 'Traditionally, access to capital has been slow and complex, especially for online sellers. Our integrated solution changes that: it's simple, digital, and reliable.'
Felix Kristl, General Manager Seller Capital EU at eBay, adds: 'Our sellers are the backbone of our marketplace. With YouLend, we've found a partner that delivers real value, exactly when sellers need capital to take the next step.'