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Bowers & Wilkins Px7 S3 review: A sonic powerhouse only slightly improved

Bowers & Wilkins Px7 S3 review: A sonic powerhouse only slightly improved

Engadget28-07-2025
When it comes to audio performance, Bowers & Wilkins is on a hot streak. The company manages to consistently offer balanced and detailed sound across its line of headphones and earbuds. The Px7 and Px8 lines have been mainstays on our best headphones list for a while now, primarily for their outstanding audio quality. With the Px7 S3 ($449), the company updated a previous model with changes to its sound platform and some subtle design tweaks. And that combination continues an upward trajectory that shows no signs of slowing down.
Bowers & Wilkins continues its run of making devices with exceptional sound quality, but it's time to switch up the formula in terms of design and features. $449 at Macy's Explore More Buying Options $449 at Amazon$450 at Verizon
Bowers & Wilkins has been crafting a superb mix of sound and design for a while now. That run of form continues on the Px7 S3 with an audio platform that's powered by 40mm bio cellulose drivers, discrete headphone amplifiers and a 24-bit audio connection. There's also support for the full suite of aptX codecs (Lossless, Adaptive, HD and Classic) as well as TrueSound mode. That latter item is a dedicated audio profile that the company says 'allows you to hear music and movies with the striking accuracy and realism of the original recording, with nothing added and nothing taken away.'
All of that combines for some truly stellar audio performance on the Px7 S3. The sound is crisp and detailed, even offering nuance to more bass-heavy and chaotic genres. I heard some particular elements in the percussion on Turnstile's 'DULL' that I hadn't noticed before on other headphones or earbuds. You can also hear the band's use of guitar effects to a greater degree on this model (hello reverb and chorus). Plus, even at their most raucous, tracks have nice separation so that all of the instruments gain an airy, atmospheric quality rather than sounding compressed.
I honestly couldn't tell much of a difference between the stock tuning and the TrueSound mode. I think that's a testament to the device's sonic prowess out of the box. But, if you find that you do need to make a change, there's a full 5-band EQ available for that. Billy Steele for Engadget
Bowers & Wilkins says it 'greatly upgraded' its active noise cancellation (ANC) setup on the Px7 S3. It added two more microphones on this model, so there are now eight total units with an even split on each ear cup. ANC has always been… fine on the company's headphones, but it never came close to the supreme world-blocking capabilities of Bose or Sony . Here, there is noticeable improvement, but TV sounds, human voices and constant noise from planes, fans and sound machines still cut through.
Other improvements on the Px7 S3 include slight changes to the design of the headphones. Bowers & Wilkins slimmed down the ear cups and refined the headband, and these two updates offer a sleeker silhouette and improve overall comfort. There's still the mix of metal, leather and textured fabric from the Px7 S2 and Px7 S2e, with the only obvious aesthetic change being a new ridged ring around the earcups. There's no doubt the company has created a sophisticated look, but it would be nice to see some bigger design changes now that three consecutive models have looked nearly identical.
Bowers & Wilkins claims you'll get 30 hours of battery life on a charge with the Px7 S3. As it has in the past, the company doesn't specify if this is with ANC on or off. The company has a habit of understating its runtime stats though, and the Px7 S3 continues that trend. After 15 hours of what I'd consider 'normal' use — mostly with ANC active, but several times with ambient sound on for calls — I had over 60 percent left in the tank. Better-than-stated battery life is never a bad thing, so just know you'll probably outlast the company's numbers in that regard. Billy Steele for Engadget
The first strike against the Px7 S3 is its price. At $449, this model is $50 more than its predecessors in the Px7 line. Sure, everything is more expensive these days with the constant churn that is tariffs and other financial uncertainties, but it's still worth considering that Bowers & Wilkins is asking you to pay more for its upgrades this time around.
The next issue I have with the Px7 S3 is the location of its controls. On the Px7 S2e, the buttons were on the edge of the ear cups — a positioning that's common among the competition. For this model though, Bowers & Wilkins moved the controls to the edge of the smaller panels where the headband connects to the ear cups. As such, the ledge or lip there is skinnier, so the buttons are more cumbersome to find with your thumb. This may seem like nitpicking, but it's a change that impacted the overall experience for me as someone who is constantly testing headphones.
Bowers & Wilkins typically focuses on the basics when it comes to its headphones. This means you'll get excellent sound quality, capable ANC and some audio customizability, but that's about it. The same holds true for the Px7 S3, as you won't find any advanced features here that companies like Sony and others may tack on for your convenience. There's no automatic pausing when you start to speak or sound profiles that can be set to change based on location. It also lacks voice detection for your phone's assistant and doesn't offer advertised support for spatial audio. While any number of these could help soften the blow of that $449 price tag, I'd argue the sound is so good you'll likely be satisfied despite the limited set of features.
Bowers & Wilkins has been taking an 'if it ain't broke, slightly tweak it' approach to its Px7 line for a while now, but the S3 version is a more robust upgrade than the previous release. However, the company's updates are mostly on the inside, with further enhancements to an already stellar sound profile and slight ANC improvements. There are some changes on the outside too, but I'd like to see the company make some bigger strides there the next time it sees fit to 'slightly tweak' this model.
The company's spelled-out branding adorns the outside of both ear cups.
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First impressions of Alexa+, Amazon's upgraded, AI-powered digital assistant
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First impressions of Alexa+, Amazon's upgraded, AI-powered digital assistant

I owned a lot of Alexa-powered devices in my former home: There were Amazon Echos in most rooms, including an older Echo Plus in the living room, a smattering of Dots, a Spot in a bedroom, and an Echo Show in the kitchen. A Fire TV ran in the bedroom. And, in a drawer, a rarely used Fire HD tablet sat collecting dust. With the total loss of the home due to a March 2024 house fire, there also came a new opportunity: We could now make a fresh start to create a more modernized smart home after rebuilding our house. But whether Alexa still deserves to be the center of our connected home remains to be seen. To find out whether Alexa is still the best smart assistant for my family, I'm going to test Amazon's AI-powered devices, experiment with AI queries, and write out my thoughts in a multi-part series. With this series, I hope to offer consumers insights as to how well Alexa works in various real-world situations, not company demos. Alexa needed to catch up Amazon's assistant, which once gave its users Star Trek vibes as they ordered their home computer to close the blinds or turn off the lights or order milk, no longer seemed as revolutionary in the ChatGPT era. Today, people can engage with AI via text and voice chat. Modern AI chatbots and AI-powered services can answer so many more questions, are imaginative, can reason, can create images and art, generate videos, and, with the agentic AI, they can even perform online tasks on your behalf. In February 2025, Amazon announced a complete makeover of its digital voice assistant with the arrival of Alexa+, powered by generative AI. That service began rolling out slowly to customers in March and is now available to 'many millions' of users, Amazon says. The system is also model-agnostic, meaning Alexa+ can use whatever it needs in the moment to answer the question or complete the task. Alexa+ is using models from Anthropic and Amazon Nova, among others. The company teased that this improved Alexa could do more than set timers and alarms, control smart home devices, and answer questions. It leverages generative AI to make sense of information stored in Amazon users' accounts, understand their schedules, and their preferences. It can remember things, process files, and summarize a Ring camera's footage. Notably, Amazon says it's been working with partners to allow it to take actions for people, like booking dinner reservations or Uber rides, or buying concert tickets. Integrations with Amazon's own grocery service could also have it make shopping lists by speaking to it, and then have those products delivered. Essentially, it's aiming to bring agentic AI into the home. But before we can get to that, let's see how Alexa+ handles the basics. In the first part of this series, I'm going to set up Alexa+, use the app, and ask the assistant some questions that only the new Alexa+ can do. 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The letter mainly covers general school information, orientation dates, and important deadlines for all students. Great, that worked, it seems. But here's where things got a little trickier. Me: Are there any important dates I should add to my calendar? Alexa: *repeats the important dates from above* Me: Can you add those to my calendar for me? Alexa: (Who must have misheard me?) Checking your calendar. Sarah, your calendar is looking busy. You have [activity] ongoing until August 16th, you have [activity]. On Thursday, … Me: (interrupting) I was asking if you could add the dates in the email to my calendar for me? Alexa: Certainly, I'll do that. (Pause) I've added the following dates to your calendar: Is there anything else you'd like me to add? While this process seems efficient and is certainly helpful in a pinch, you'll notice I left it up to Alexa to determine which dates were 'important.' As a result, she picked the three dates closest to today. The email itself, however, contained a list of 12 important school dates, including things like Meet the Teacher Night, Open House, Midyear Graduation, and more. All of them were formatted the same way in the email under the heading 'Important Dates.' Had I only relied on Alexa and had not read the email itself, I would have missed these. Oh, dear. Alexa, help me save money Another Alexa+ promise is that she can help you track prices on Amazon so you can save money when things go on sale. Alright, I'll bite! I like online shopping. I decided to try tracking a couple of things, including one skin care item and a Coach handbag. These are things I definitely don't need, but want — the kinds of things where a discount could prompt a purchase. Me: Alexa, I want to know when the Glow Recipe Plum Plumping and Hydrating Hyaluronic Acid Skin Care Serum goes on sale. Alexa: Just a second … I've set up a deal tracker for the Glow Recipe Plum Plumping Serum. I'll notify you when it goes on sale. Me: How much is it right now? Alexa: *silence* Me: Did you hear me? Alexa: Checking on that. Yes, I heard you. I've already set up a deal tracker for the Glow Recipe Plum Plumping Serum. You'll get a notification when it goes on sale. Me: How much is it now? Alexa: *More silence.* OK, I guess we'll wait on that one. Next up, I tried the handbag. Me: Alexa, I want to know when the Coach Swinger handbag goes on sale. Alexa: Certainly, I'll check that. Got it! I set up a deal tracker for the Coach Swinger handbag. I'll let you know when it goes on sale. Me: Is it out of stock in blue? Alexa: *Silence* Me: Is the Coach handbag I just asked you about out of stock in blue? (Note: it was, per Amazon's website at the time of the request.) Alexa: Let me check that for you. (Long pause) I found the Coach Swinger handbag, but it's currently available in black. The blue option isn't showing up in the search results, which might mean it's out of stock. Would you like more details about the available options? Me: No. The Coach Swinger handbag in blue does show up on the product page on the web, for what it's worth; it's listed as 'temporarily out of stock.' The bag is also available in both black and red, but Alexa only mentioned the black option for some reason. Not super helpful. And we'll have to wait to see if it ever goes on sale. Off to a slow start With these first introductory tests, Alexa+ seems very much like a beta product. She's trying but is prone to making mistakes and not being thorough. Sometimes, she doesn't even seem to hear me or doesn't know what to do. Given that many of these are out-of-the-box features that don't require integrations, you have to wonder how well Alexa+ will do at navigating the web and taking action for you. In the next installment of this series, I'll continue testing the AI and will try some of the agentic AI features with Alexa+. Sign in to access your portfolio

First impressions of Alexa+, Amazon's upgraded, AI-powered digital assistant
First impressions of Alexa+, Amazon's upgraded, AI-powered digital assistant

TechCrunch

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First impressions of Alexa+, Amazon's upgraded, AI-powered digital assistant

I owned a lot of Alexa-powered devices in my former home: There were Amazon Echos in most rooms, including an older Echo Plus in the living room, a smattering of Dots, a Spot in a bedroom, and an Echo Show in the kitchen. A Fire TV ran in the bedroom. And, in a drawer, a rarely used Fire HD tablet sat collecting dust. With the total loss of the home due to a March 2024 house fire, there also came a new opportunity: We could now make a fresh start to create a more modernized smart home after rebuilding our house. But whether Alexa still deserves to be the center of our connected home remains to be seen. To find out whether Alexa is still the best smart assistant for my family, I'm going to test Amazon's AI-powered devices, experiment with AI queries, and write out my thoughts in a multi-part series. With this series, I hope to offer consumers insights as to how well Alexa works in various real-world situations, not company demos. Alexa needed to catch up Image Credits:Amazon Amazon's assistant, which once gave its users Star Trek vibes as they ordered their home computer to close the blinds or turn off the lights or order milk, no longer seemed as revolutionary in the ChatGPT era. Today, people can engage with AI via text and voice chat. Modern AI chatbots and AI-powered services can answer so many more questions, are imaginative, can reason, can create images and art, generate videos, and, with the agentic AI, they can even perform online tasks on your behalf. In February 2025, Amazon announced a complete makeover of its digital voice assistant with the arrival of Alexa+, powered by generative AI. That service began rolling out slowly to customers in March and is now available to 'many millions' of users, Amazon says. The system is also model-agnostic, meaning Alexa+ can use whatever it needs in the moment to answer the question or complete the task. Alexa+ is using models from Anthropic and Amazon Nova, among others. The company teased that this improved Alexa could do more than set timers and alarms, control smart home devices, and answer questions. It leverages generative AI to make sense of information stored in Amazon users' accounts, understand their schedules, and their preferences. It can remember things, process files, and summarize a Ring camera's footage. Image Credits:Amazon Notably, Amazon says it's been working with partners to allow it to take actions for people, like booking dinner reservations or Uber rides, or buying concert tickets. Integrations with Amazon's own grocery service could also have it make shopping lists by speaking to it, and then have those products delivered. Essentially, it's aiming to bring agentic AI into the home. But before we can get to that, let's see how Alexa+ handles the basics. In the first part of this series, I'm going to set up Alexa+, use the app, and ask the assistant some questions that only the new Alexa+ can do. Later, I'll test the agentic AI features and smart home integrations. Setting up Alexa+ on an Echo Spot Device: Echo Spot Default music service: Spotify (Premium) Before moving to my new home, I put Alexa+ to the test on a brand-new Echo Spot after being accepted into the beta. Since I couldn't yet hook up smart home devices in the Airbnb that's served as a temporary residence for over a year, I initially tried to test the device's AI in other ways. Mainly, I wanted to know if Alexa+ was really all that smart and useful, and if she could do all the things Amazon promised. Image Credits:TechCrunch Setting up the Spot was easier than it was with past devices, as now you only needed to scan a QR code to get the process started in the Alexa app. The app connected automatically to the home's Wi-Fi; no more weird toggling between the device's network and your own Wi-Fi. On the next screen, I accepted the invite to upgrade to the new Alexa+ for free, knowing that it's still possible to downgrade to the old Alexa service at any time, if things go wrong. Onboarding included a short video that explained that Alexa would learn more as I use it, and instructed me on how to talk to Alexa. I then connected my Google account, giving Alexa access to my inbox and calendar. I ended up on a blank page after doing so, oddly, but after closing the window, the screen informed me that my 'Account Linked.' (Disclosure: I am running the iOS 26 developer beta on my iPhone, so maybe that's the problem?) Image Credits:Alexa app screenshot On the following screen, I picked the services I wanted to use with Alexa+, which today include OpenTable, Ticketmaster, Uber, and Thumbtack. I checked all the boxes, then moved to the following screen to grant the necessary permissions, one by one. While it's a bit tedious to do so — and something that could be even more tedious in time as more services are added — I did appreciate that it felt like I was in control of the data sharing and could see exactly what each service was requesting before agreeing. Image Credits:Alexa app screenshot The following screen confirmed that Fodor's travel planning service was already integrated with Alexa+, but it didn't require permissions. It also noted that services like Uber Eats, Grubhub, and Vagaro would be added later on. Image Credits:Alexa app screenshot The Alexa app itself is still sorely lacking in user interface design. Despite many updates, the app still feels somehow both plain and too busy. It lacks color and traditional mobile app navigation patterns, and it tries to cram too many examples of 'things to do' on its home screen. Meanwhile, trying to locate how to do the necessary first steps — like linking my preferred music service — is buried in the interface. Nope, you don't tap on your profile icon, Settings, and then scroll down to 'Preferred service providers.' For some reason, that's where you set your preferred News, Calendar, and Email providers, but not your preferred Music service. Image Credits:Alexa app screenshot Instead, you tap on the hamburger menu at the bottom of the screen. You then tap on the 'Music & More' screen. (What's the More? Podcasts? Audiobooks?) Image Credits:Alexa app screenshot I set Spotify as my default music service, the default choice for artists and genre stations, and the default for podcasts. There was no option to set my default audiobooks service. In this section, there was also a list of services I had previously linked with Alexa. Here, Amazon's Audible — which I would prefer to set as the default for audiobooks — was listed alongside other streamers, like Pandora, Amazon Music, Apple Music, and others. But when I tapped on Audible, I simply got an error that says 'You've reached the end of Alexa's knowledge. Just kidding. This skill no longer exists. Click here to go back.' Uh, OK. I mean, would it not make sense to just remove the broken thing that no longer exists? In any event, I'm here to try Alexa+, not yell at a poorly designed mobile app. I'll figure out audiobooks later, I guess. Note for this series: In these tests, I may have shared personal information with Alexa that I will not be publishing. In those cases, I will put a description of the item — like 'child's school' — in [brackets]. I have also slightly changed some of the dates, times, and numbers to further obscure any personal information that could be used to develop an understanding of my accounts, meetings, or household routines. Can Alexa+ manage the family's schedule? Busy households, especially ones with kids, often use a family calendar to track activities, doctor's appointments, errands, meetings, classes, and more. Our family calendar is maintained in Google Calendar, accessed on our phones through the native Google Calendar app, and on Mac desktops via the calendar app Fantastical. Amazon suggests that Alexa+ can help summarize your day, add new events to your calendar, identify conflicts, and more. In practice, Alexa was fairly adept at letting me inquire about the schedule and various events, but it interrupted me when I was asking to add a new meeting to my calendar. I said, 'Can you add a meeting to my calendar on August 6 at 2 p.m. with [entity] about …' Here she cut me off to ask, 'What would you like to title this meeting?' Annoying, but not end-of-the-world terrible, I suppose. I was more easily able to ask things like 'What's on my calendar today?' and follow up to ask further questions — like if there were any meetings later in the week or to repeat one of the appointments. I didn't have to say 'Alexa' again to continue the conversation. It felt more natural, but there's a very slight lag with her responses at times. (As an aside, when I went to find the history of my voice chats for writing this post, I asked Alexa where they could be found. She told me to look in the app's Settings under the More menu, then look for Alexa Privacy or Review Voice History. She's wrong. Neither option was there. I did, however, find my history from the 'Recent Chats' link on the app's home screen. Alexa, c'mon! Know thyself.) Alexa, remember this Another thing Alexa+ is supposed to be able to do is store information on your behalf. To test this out, I asked her to remember my frequent flier number. This interaction went poorly. Me: Alexa, can you remember my Delta SkyMiles number? Alexa: Sure, I'd be happy to remember your Delta SkyMiles number for you. What's the number? Me: *opens mouth to speak* Alexa: I've added that to Remember This in the Alexa privacy section of the app. Also, keep in my that anyone who has access to any of your Alexa devices can use their voice to hear its contents. Um, what? I tried again. Me: Alexa, can you remember my SkyMiles number? Alexa: Certainly! I'd be happy to remember your SkyMiles number for you. What's the number? OK, saved it. She didn't even take a breath! Curious, I asked her what she thinks the number is. She responded, 'I don't have your SkyMiles number saved yet. Would you like to tell me your number now?' Me: Yes. Alexa: OK, go ahead and tell me your Delta SkyMiles number. Me: [says the 8-digit number] Alexa: OK, saved it. Me: What's my SkyMiles number? Alexa: 'Six hundred fifty-two million, four hundred eighty-six thousand…' (Note: I changed the number for the purpose of this post, but yes, Alexa read it out like a long numeral instead of just saying 6-5-2-4-8-6, etc. Not helpful!) Alexa, read my email Alexa+ can now supposedly understand documents you upload in the Alexa app or forward to her at alexa@ using the email address associated with your Amazon account. To try this, I forwarded an email from my child's school. These come frequently and have a lot of useful information in them, but are often lost in the inbox. Perhaps if Alexa can handle this task, a new Gmail forwarding filter is in order? Me: Alexa, summarize the recent email from school. Alexa: The recent email from [my child's school] is a welcome-back letter for the 2025-2026 school year. It announces an 'Early Start Day' orientation on August [date] for new students, with an information session for new parents that evening. Regular classes begin on August [date]. Me: Was there any information specifically for [grade] in that email? Alexa: I don't see any information specifically for [grade] in that email. The letter mainly covers general school information, orientation dates, and important deadlines for all students. Alexa app Screenshot Great, that worked, it seems. But here's where things got a little trickier. Me: Are there any important dates I should add to my calendar? Alexa: *repeats the important dates from above* Me: Can you add those to my calendar for me? Alexa: (Who must have misheard me?) Checking your calendar. Sarah, your calendar is looking busy. You have [activity] ongoing until August 16th, you have [activity]. On Thursday, … Me: (interrupting) I was asking if you could add the dates in the email to my calendar for me? Alexa: Certainly, I'll do that. (Pause) I've added the following dates to your calendar: Course Correction Request Period from August [date] through August [date] New Student Orientation Early Start Day on August [date, time] First Day of School on August [date] Is there anything else you'd like me to add? While this process seems efficient and is certainly helpful in a pinch, you'll notice I left it up to Alexa to determine which dates were 'important.' As a result, she picked the three dates closest to today. The email itself, however, contained a list of 12 important school dates, including things like Meet the Teacher Night, Open House, Midyear Graduation, and more. All of them were formatted the same way in the email under the heading 'Important Dates.' Had I only relied on Alexa and had not read the email itself, I would have missed these. Oh, dear. Alexa, help me save money Another Alexa+ promise is that she can help you track prices on Amazon so you can save money when things go on sale. Alright, I'll bite! I like online shopping. I decided to try tracking a couple of things, including one skin care item and a Coach handbag. These are things I definitely don't need, but want — the kinds of things where a discount could prompt a purchase. screenshot Me: Alexa, I want to know when the Glow Recipe Plum Plumping and Hydrating Hyaluronic Acid Skin Care Serum goes on sale. Alexa: Just a second … I've set up a deal tracker for the Glow Recipe Plum Plumping Serum. I'll notify you when it goes on sale. Me: How much is it right now? Alexa: *silence* Me: Did you hear me? Alexa: Checking on that. Yes, I heard you. I've already set up a deal tracker for the Glow Recipe Plum Plumping Serum. You'll get a notification when it goes on sale. Me: How much is it now? Alexa: *More silence.* OK, I guess we'll wait on that one. Next up, I tried the handbag. Me: Alexa, I want to know when the Coach Swinger handbag goes on sale. Alexa: Certainly, I'll check that. Got it! I set up a deal tracker for the Coach Swinger handbag. I'll let you know when it goes on sale. Me: Is it out of stock in blue? Alexa: *Silence* Me: Is the Coach handbag I just asked you about out of stock in blue? (Note: it was, per Amazon's website at the time of the request.) Alexa: Let me check that for you. (Long pause) I found the Coach Swinger handbag, but it's currently available in black. The blue option isn't showing up in the search results, which might mean it's out of stock. Would you like more details about the available options? Me: No. The Coach Swinger handbag in blue does show up on the product page on the web, for what it's worth; it's listed as 'temporarily out of stock.' The bag is also available in both black and red, but Alexa only mentioned the black option for some reason. Not super helpful. And we'll have to wait to see if it ever goes on sale. Off to a slow start With these first introductory tests, Alexa+ seems very much like a beta product. She's trying but is prone to making mistakes and not being thorough. Sometimes, she doesn't even seem to hear me or doesn't know what to do. Given that many of these are out-of-the-box features that don't require integrations, you have to wonder how well Alexa+ will do at navigating the web and taking action for you. In the next installment of this series, I'll continue testing the AI and will try some of the agentic AI features with Alexa+.

Feds OK Amazon's Zoox To Operate Robotaxis With No Steering Wheel Or Pedals
Feds OK Amazon's Zoox To Operate Robotaxis With No Steering Wheel Or Pedals

Forbes

time13 minutes ago

  • Forbes

Feds OK Amazon's Zoox To Operate Robotaxis With No Steering Wheel Or Pedals

A Zoox robotaxi testing in San Francisco Zoox Zoox, the autonomous vehicle company owned by Amazon, has received approval from U.S. regulators to operate its purpose-built electric robotaxis that lack steering wheels, mirrors and conventional vehicle controls on public roads, a necessary step as it prepares to take on Alphabet's Waymo. The National Highway Traffic Safety Administration said it granted Zoox the first-ever exemption from U.S. rules requiring the use of certain features as part of its expanded Automated Vehicle Exemption Program, which applies to all the company's vehicles now on the road. As part of the waiver, Zoox must 'remove or cover' statements claiming its robotaxi meets Federal Motor Vehicle Safety Standards, NHTSA said. The agency also said it's closing an investigation of Zoox's self-certification of its robotaxis. For the latest in cleantech and sustainability news, sign up here for our Current Climate newsletter. The decision is 'a win-win for safety and innovation,' Transportation Secretary Sean Duffy said in a statement. 'America – not China – can and will drive the future of self-driving cars forward.' The waiver clears the way for Zoox, founded 11 years ago, to launch its robotaxi service later this year, first in Las Vegas, with San Francisco, other Bay Area cities, Austin, Miami, Los Angeles and Atlanta to follow. Like Waymo–and unlike Tesla–the Foster City, California-based company has secured permission to operate paid rides in self-driving vehicles in the Golden State. Also like Waymo, Zoox is using far more robust sensors for its autonomous system, including laser lidar, radar, thermal cameras and microphones (to hear emergency vehicles), in addition to digital cameras. With its decision, 'NHTSA has proposed a way to enable Zoox to move forward with confidence,' the company said in an email. 'Through this new exemption process, we are excited to embark on this new path, put these discussions behind us, and move forward, so Zoox can continue to lead the way in autonomous innovation.' A Zoox robotaxi testing in Las Vegas. Zoox Rather than loading up existing vehicles with sensors and computers like Waymo has, Zoox's plan from the outset has revolved around creating a robotaxi service with an electric model built from the ground up. Along with the absence of conventional physical controls, it features sliding doors reminiscent of transit trains and is a bidirectional vehicle, with identical front and rear ends. The toaster-shaped robotaxi has a top speed of 75 miles per hour, though it won't typically exceed 45 mph on urban and suburban runs. It's also intended to operate for up to 16 hours per charge per day and remain in service for at least five years and 100,000 miles. 'We're offering a unique experience for riders that we think they'll prefer,' cofounder and CTO Jesse Levinson told Forbes during a tour of Zoox's robotaxi factory in Hayward, California, in June. 'The ride quality, the carriage-style seating, the roomy interior–we think all of this is going to be what sets us apart.' More From Forbes Forbes Forget Tesla. Amazon's Zoox Is On Track To Be Waymo's Biggest Robotaxi Rival By Alan Ohnsman Forbes Elon Musk's Tesla Robotaxi Rollout Looks Like A Disaster Waiting To Happen By Alan Ohnsman Forbes Inside The Waymo Factory Building A Robotaxi Future By Alan Ohnsman

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