ATEEZ's Europe Concerts Set New K-Pop Records, Dominate Boxscores
In a triumphant display of ATEEZ's global appeal and live-performance prowess, the eight-member boy band has shown the impact of the European leg of their Towards the Light: Will to Power world tour on this year's live-music landscape to selling over 180,000 tickets through the 14-date stretch.
In the February 2025 Boxscore Report from Billboard, the powerhouse KQ Entertainment boy band emerged as the only K-pop act to rank among the chart's Top 30 tours. With just eight shows reported, ATEEZ grossed an impressive $17.9 million and drew 117,000 concertgoers to earn the band the sixth largest tours of the last month.
In particular, the performance at La Défense Arena in Paris, France, set a historic milestone. As the first K-pop group to headline in Europe's largest arena, the chart-toppers set a new standard in the scene while wowing French fans. Billboard reports that the Paris show alone grossed $4.3 million with 29,200 fans in attendance, ranking as February's 20th biggest tour boxscore.
Equally impressive were their shows in Berlin, Germany at Uber Arena. Over two nights, the band pulled in a combined gross of $4 million from 24,500 attendees, marking the Berlin dates as the 25th largest boxscore for the month, per Billboard Boxscore.
AEG Presents acted as promoter for the massive shows.
Earlier this month, KQ Entertainment and AEG announced a strategic, multi-year partnership to oversee the production of all ATEEZ tours worldwide while expanding promotional opportunities. In the announcement, a press release noted that the critically acclaimed stars drew over 200,000 attendees in the 2024 North American leg of the Towards the Light: Will to Power world tour, sold over 180,000 tickets across Europe, and held the first-ever K-pop concerts at large venues like Zurich, Sweden's Hallenstadion arena and the LDLC Arena in Lyon, France.
AEG Presents even clinched the No. 1 spot on Billboard's Top Promoter chart for February 2025, no doubt in large part thanks to the drawing power of ATEEZ's shows as well as major tours from other partners like Tyler, the Creator, and Ed Sheeran.
Moreover, ATEEZ's momentum extended to Pollstar's LIVE75 chart, which ranks active tours worldwide by the average number of tickets sold for shows performed over the last 30 days. The band maintained a strong presence over two consecutive weeks in February.
For the week of February 17, 2025, ATEEZ sold an average of 10,138 tickets — ranking alongside global heavyweights like the Eagles, Andrea Bocelli, and Justin Timberlake. The following week, they upped the ante with an average of 11,142 tickets sold, even surpassing Timberlake's average ticket sales for the week.
As ATEEZ expands the boundaries of K-pop with their must-see live shows, the guys simultaneously bolster an increasingly lively live market for Korean artists in Europe.
As noted on Korea.net's recent feature K-Pop concerts in Europe: a promising future despite challenges in the past, ATEEZ and peers like Taemin, Tomorrow X Together, P1Harmony, and Kiss of Life are making this year one for the record books. Even with the continent's history of bad luck with canceled or postponed shows and festivals that ultimately came off more like scams than professional productions, hefty and successful tours like ATEEZ's recent European leg signal a promising trajectory for the future.
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