Weetabix discontinues Alpen bars in all UK supermarkets
It comes as shoppers recently noticed that Alpen bars (including Alpen Light) had disappeared from supermarket shelves.
But when one person reached out to Weetabix, the company confirmed they had been axed from the Alpen line-up – a surprise move which was made in 2024.
It comes as someone wrote on Reddit: 'Was starting to think I imagined them, but nah — Alpen bars (including Alpen Delight) have actually disappeared from every supermarket and even their website. No pages, no mentions, not even in the product archive. Just gone.
'I emailed Alpen to ask what was going on and they replied confirming they've discontinued the whole line. No announcement, no heads-up — just wiped off the map.'
In the r/CasualUK subreddit, they posted the email response they received from Weetabix, which said: 'I'm sorry to be the bearer of bad news but after careful consideration we have made the difficult decision to discontinue this line of products.
'We understand that this may come as a disappointment to you and would like to express our sincere apologies for any inconvenience this may cause.
'Your satisfaction is our top priority, and we deeply regret any disruption this may bring to your experience with us."
Taking to the comments under the post, this Alpen bar fan shared: 'I'm the exact niche person for this post as I have genuinely been looking for alpen bars the past few weeks!! A very genuine and serious thank you for your service emailing them.'
Also replying to the original Reddit post, this person put: 'Thanks for your diligent service! I am now moving over to the Nutella B-Ready, it'll never be the same.'
A third commented: 'My early morning, pre-swim ritual for the past five years has been a coffee and Alpen bar (strawberry yoghurt my personal favourite), and I have been searching for these for weeks since they disappeared off the shelves.'
pic.twitter.com/bwLrpGFlLO
Someone who had fond memories of eating Alpen bars as a child, responded: 'Omg I remember them from when I was a kid! That's really sad actually I loved those bars (can't have them anymore due to discontinued but also gluten intolerance).'
A shocked customer wrote: 'Oh no! I was wondering where they'd gone.'
While one said: 'Another icon gone, and I don't even have any left in the cupboard I can hawk on eBay, how sad.'
'Sad times coz they're the only reasonably priced, kind of healthy and tasty bars I liked,' shared this gutted Reddit profile.
A Weetabix Food Company spokesperson said: "As part of our focus on long term growth and simplifying the business, we made the decision to discontinue Alpen bars in 2024.
What was your favourite flavoured Alpen bar? (Image: Weetabix)
"This change enabled us to redeploy our teams toward our most valuable products, supporting the continued growth of our core operations.
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"We're pleased to confirm that, as a result of this decision, the majority of our brilliant people chose to stay and help us to remain focused on delivering the great-tasting, nutritious products our consumers know and trust."
Have you been searching for Alpen bars during your weekly food shop recently?
Let us know if you will miss them in the comments below.
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