Beauty brand launches new version of their iconic product... with one very luxurious update for dull winter skin: 'Liquid gold'
The brand behind a bestselling beauty product purchased every 15 minutes worldwide has just unveiled an exciting new version of the cult product.
New Zealand skincare company Antipodes has announced the Aura Gold Mānuka Honey Radiance Mask, a follow up to the beloved classic Aura Mānuka Honey Mask.
The brightening and exfoliating mask is designed to restore luminosity to dull winter skin and give the complexion a radiant glow.
While the creamy, hydrating Aura Mānuka Honey Mask is renowned for its ultra-nourishing and soothing properties, the Aura Gold is packed with high-performance natural actives for visibly brighter skin.
In a four-week trial, 87 per cent of participants responded that their skin looked more radiant, and 98 per cent said it ' felt luxurious on their skin'*.
The shimmering mask, $75, is powered by premium botanicals. The formula contains Kakadu Plum, which harnesses 100 times the vitamin C of oranges, to brighten and protect, and lime caviar AHAs to exfoliate for fresher, smoother skin.
Ceramides replenish and bolster the skin barrier, while plant hyaluronic acid delivers a boost of hydration.
The potent formulation is packed with high-performance natural actives for visibly brighter skin
The Aura mask range's hero ingredient, New Zealand Manuka Honey, is renowned for its antibacterial, anti-inflammatory, and wound-healing properties.
The Manuka Honey in Antipodes products is ethically sourced from Grafter's Honey, a sustainable bee farm in Wellington.
Reviews of the recently launched face mask reveal it to be an instant hit with Antipodes ' loyal global customer base, with customers praising the 'luxurious' texture and the resulting glow.
The Aura Gold mask an instant hit with Antipodes' loyal global customer base, with customers praising the 'luxurious' texture and the resulting glow
'This mask is wonderfully luxurious on the skin. My skin was hydrated and my pores appeared reduced after the treatment,' one customer wrote. 'Over time, my skin tone has improved. I would highly recommend this if you have dry, thirsty skin in need of a boost.
Another shopper raved: 'I love this product. The texture is incredible— it feels like a luxurious face mask but without the crusty, irritated feeling before a mask it removed. It has a velvety smoothness that leaves my skin feeling silky and refreshed.'
'The gold colour of the mask makes you feel like you are putting liquid gold into your face,' said a customer of the shimmering gold hue of the mask, from the light-reflecting mineral mica. 'The rich cream texture feels and looks luxurious.
'Compared to other face masks I have used this is the best. My skin felt lovely and hydrated after and I enjoyed the pampering experience.'
With its high concentration of plant-based actives for optimum efficacy, the mask is best suited as occasional treatment for when your skin needs a visible glow up. It is suitable for all skin types, though a patch test is recommended for sensitive skin.
The original formulation, alternatively, is a gentle and nourishing mask suitable for everyday use.
Antipodes has become a global powerhouse in natural skincare since its launch in 2004 and is now sold in over 40 countries.
Along with classic Aura Mānuka Honey Mask, the brand boasts a number of bestsellers, including the Culture Probiotic Night-Recovery Water Cream, Glow Vitamin C Brightening Serum, Baptise H2O Ultra-Hydrating Water Gel and Kiwi Seed Oil Eye Cream.
The company prides itself on utilising the 'most unique and innovative botanicals and bioactive compounds to develop the very finest, naturally efficacious, formulations'.
'I was searching for an outlier – 100% natural skincare that offered the same benefits as prestige brands – but using pure New Zealand ingredients that were independently and scientifically validated,' says Elizabeth Barbalich, Antipodes Founder and CEO of establishing the beloved heritage brand.
'That personal quest turned into a trailblazing scientific green beauty brand which has won global fans and awards for combining nutrient-rich New Zealand bioactive ingredients with science and innovation to produce high-tech, premium formulations.'
*In-vivo trial results from 45 participants after four weeks of use.
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