Harmonic to demo video streaming and broadcast innovations at IBC
Harmonic is set to make an impact at IBC 2025 in Amsterdam by unveiling a series of innovations that reinforce its leadership in video streaming and broadcast delivery. The company plans to showcase a wide range of cutting-edge technologies, including hybrid cloud and on-premises streaming solutions, AI-powered workflows, advanced ad insertion techniques, and new developments in live sports streaming. These solutions are designed to help broadcasters and service providers enhance viewer engagement, explore new monetisation opportunities, and improve operational efficiency across their infrastructure.
Gil Rudge, Senior Vice President, Solutions and Americas Sales, Video Business at Harmonic, said: 'At IBC 2025, Harmonic is excited to highlight innovations designed to help broadcasters, streamers and service providers maximise their investments across their video workflows. Our commitment to pioneering compelling, industry-relevant video solutions that drive the industry forward is empowering broadcasters and service providers to deliver exceptional value to their audiences.'
Among the major innovations to be demonstrated is the Software Spectrum X media server, which now offers double the UHD channel density, allowing for higher-resolution video delivery and an enhanced quality of experience for viewers. Harmonic will also highlight its advanced video compression capabilities using the VVC codec and DVB-NIP standard, enabling efficient HD video delivery over 5G networks. Another key showcase is the company's hybrid streaming approach, which combines centralised orchestration with on-prem and cloud deployments to improve flexibility and streamline operations.
Harmonic is also addressing the growing demand for simplified playout with solutions available both on its VOS 360 Media SaaS platform and its on-premises VOS Media Software and XOS Advanced Media Processor, helping broadcasters reduce operational costs.
In the realm of advertising, Harmonic is unveiling tools that aim to maximise revenue for broadcasters. This includes a new solution that brings programmatic ad buying to linear TV, bridging the gap between traditional and digital ad models. AI-driven ad insertion for live sports content is another highlight, automatically identifying key moments to place ads that retain viewer interest and increase ad value. Furthermore, Harmonic's VOS360 Ad SaaS supports automatic ad break insertion into live and on-demand content, eliminating the need for manual production efforts.
Live sports streaming is another focal point of Harmonic's IBC presence. The company will introduce a solution tailored for sports content that enhances monetisation, protects against piracy and engages fans with geosync low latency and multiview features. Additional AI-powered tools include real-time speech-to-text transcription, automatic sports highlights generation, and multilingual support through voice cloning and over-dubbing.
Collaboration is also a core theme, as Harmonic is partnering with several industry players to expand its impact. Its solutions are now integrated with system integrators like Hexaglobe and platforms like Arbor Media's AV software. It is also working with VisualOn to enhance multiview streaming experiences and with ViewLift for seamless video content management.
During the IBC Show Conference, Harmonic's Alex Paugam will join Enghouse Networks' Mick McCluskey in a special session to spotlight their collaborative efforts in driving innovation in direct-to-consumer sports content delivery.
Harmonic will exhibit its latest technologies at IBC2025 from September 12 to 15.
Stand 1.B20
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