DCT and Rotana unveil summer campaign to drive regional tourism and cement Abu Dhabi's year-round appeal
Abu Dhabi, UAE – Building on the strategic collaboration announced at Arabian Travel Market 2025, the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Rotana, the Middle East's leading hospitality company, have now unveiled the first phase of their joint initiative to boost summer tourism to the emirate.
This partnership aims to address seasonal travel lulls and strengthen Abu Dhabi's positioning as a dynamic, year-round destination. With Rotana's strong regional appeal and global loyalty network, the collaboration is primed to drive bookings across Abu Dhabi's diverse source markets, particularly the GCC.
Summer Campaign: Stay More, Pay Less
From June through August, guests staying at Rotana properties in Abu Dhabi can enjoy an exclusive 'Stay 3, Pay 2' summer offer. For every three consecutive nights booked, the third night is free. For longer stays, the offer continues (e.g., stay 6, pay 4), creating greater value the longer guests stay.
The summer promotion also includes:
Free stays and dining for children across all room categories
Complimentary extra beds for kids, making it ideal for families
Access to curated leisure experiences at participating Rotana hotels in Abu Dhabi
Driving Summer Tourism Through Strategic Synergy
This campaign is a key activation of the DCT-Rotana partnership, designed to stimulate travel during the traditionally quiet summer months, reinforce Abu Dhabi's appeal as a family-friendly destination, and encourage direct bookings through exclusive incentives.
Eddy Tannous, COO, Rotana said: 'As a homegrown brand deeply rooted in the region, we are proud to partner with DCT Abu Dhabi on a campaign that supports the broader vision of positioning Abu Dhabi as a year-round destination. Through this initiative, we are combining strengths to deliver both economic impact and exceptional guest value, reaffirming our commitment to driving tourism growth in the emirate.'
A Partnership Shaping the Future of Travel
As part of DCT Abu Dhabi's Tourism Strategy 2030, the partnership with Rotana underscores the emirate's commitment to sustained, collaborative growth. It is one of several recent alliances formed to enhance Abu Dhabi's global profile, increase visitor numbers, and deliver seamless, tailored experiences across key international and regional markets.
For more information, visit: https://www.rotana.com/offers/31811
To learn more about Abu Dhabi, visit: visitabudhabi.ae
About Rotana
Rotana is one of the region's leading hospitality companies, founded in Abu Dhabi in 1992. It manages a portfolio of over 114 properties in operation and under development across the Middle East, Africa, Eastern Europe, and Türkiye. Known for its commitment to quality and guest satisfaction, Rotana operates six distinct brands: Rotana Hotels & Resorts, Centro Hotels, Rayhaan Hotels & Resorts, Arjaan Hotel Apartments, Edge by Rotana, and The Residences by Rotana.
As a member of the Global Hotel Alliance (GHA), Rotana is part of the GHA DISCOVERY loyalty program—one of the world's largest for independent hotel brands—offering guests exclusive benefits at more than 900 hotels in nearly 100 countries. With its brand promise of 'Treasured Time', Rotana continues to expand its presence across key markets while delivering trusted hospitality experiences.
For more information, please visit www.rotana.com
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