Visual Matrix Expands in the Middle East, Partnering With the Best Western Premier M Four Hotel in Dubai to Provide Advanced Property Management Solutions
FORT WORTH, Texas--(BUSINESS WIRE)--Apr 25, 2025--
Visual Matrix, a leading provider of advanced technology solutions for the hospitality industry, announced a new partnership with Dubai's Best Western Premier M Four Hotel. The Best Western Premier will receive access to Visual Matrix's cutting-edge Property Management System, supporting full mobile operations and promoting greater efficiency and profitability.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250425076806/en/
A stunning view of one of the five Best Western® hotels in Dubai now powered by Visual Matrix—bringing smarter hotel operations to the heart of the UAE
The hotel is Visual Matrix's first property in Dubai, 1st in the Middle East region and 225th outside North America.
Full Property Management, Front Desk and Mobile Housekeeping Benefits
Under the new partnership, the Best Western Premier M Four Hotel will gain access to:
'Choosing the right technology to operate your hotel is crucially important and can be tied to any property's success, which is why we are excited to partner with Visual Matrix to leverage their industry-leading PMS to manage our operations,' said Ravi Nair, General Manager of the Best Western Premier M Four Hotel. 'We were initially in the market for a new Best Western-approved PMS, which led us to Visual Matrix. Our team is looking forward to this technology–and the relationship–going forward.'
The 175-room Best Western Premier M Four Hotel is located in the heart of Deira, the historic center of Dubai. Guests of the hotel will have access to two international restaurants, complemented by a rooftop shisha cafe.
'We are excited to partner with the Best Western Premier M, a four-star hotel located in the heart of Deira, to provide its operations team with a cutting-edge property management system designed to help reduce friction, improve communication and connect with guests,' said Georgine Muntz, CEO of Visual Matrix. 'Through our collaboration, the Best Western Premier M will have the tools it needs to provide unparalleled service and stand out in the city of the World.'
For more information on Visual Matrix, visit visualmatrix.com.
About Visual Matrix
More than 3,000 properties in 30+ countries worldwide choose the Visual Matrix hospitality operating platform to optimize hotel operations and serve guests from reservation to return stay. Our system includes a game-changing PMS supported by powerful features and key integrations that are easy to use, including revenue management with automated rate tiering, a fully integrated channel manager, and a mobile app for tracking performance on the go. The Visual Matrix MOP housekeeping and maintenance tool automates routine tasks and streamlines communication to keep the front desk, housekeeping, and maintenance staff focused on guests It also includes a built-in panic button as an Emergency Safety Device (ESD) to help keep hotel staff from harm. For more information, visit visualmatrix.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20250425076806/en/
CONTACT: Michael Frenkel
MFC PR
[email protected]
KEYWORD: UNITED STATES UNITED ARAB EMIRATES NORTH AMERICA MIDDLE EAST TEXAS
INDUSTRY KEYWORD: DATA MANAGEMENT LODGING TECHNOLOGY TRAVEL SOFTWARE
SOURCE: Visual Matrix
Copyright Business Wire 2025.
PUB: 04/25/2025 06:44 PM/DISC: 04/25/2025 06:43 PM
http://www.businesswire.com/news/home/20250425076806/en
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