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Yahoo
28-04-2025
- Business
- Yahoo
Visual Matrix expands to Dubai with Best Western Premier M Four Hotel partnership
Visual Matrix, a provider of advanced technology solutions for the hospitality industry, has announced a new partnership with Dubai's Best Western Premier M Four Hotel. This collaboration marks Visual Matrix's entry into the Middle East, with the Best Western Premier becoming the first property in Dubai to utilise its property management system (PMS) for full mobile operations. The 175-room Best Western Premier M Four Hotel, situated in the heart of Deira, Dubai's historic centre, will now have access to real-time visibility between housekeeping and front-desk operations through a mobile operating platform (MOP). The partnership claims to enhance the efficiency of hotel operations, allowing staff to work faster, save labour hours, and reduce errors. In addition to operational improvements, the hotel is claimed to benefit from built-in emergency panic buttons on the MOP application, providing staff with added security and quick geolocation in emergencies. An integrated texting system will also enable two-way communication between hotel workers and guests. The Best Western Premier M Four Hotel offers guests two international restaurants and a rooftop shisha cafe. Its location in Al Rigga provides access to Dubai International Airport, Al Ghurair Shopping Mall, and the Al Rigga Metro Station. Visual Matrix serves various brands, including Best Western and Sonesta, and supports hundreds of independent properties worldwide. The company's expansion to Dubai marks its 225th property outside North America. Best Western Premier M Four Hotel general manager Ravi Nair said: 'Choosing the right technology to operate your hotel is crucially important and can be tied to any property's success, which is why we are excited to partner with Visual Matrix to leverage their industry-leading PMS to manage our operations. 'We were initially in the market for a new Best Western-approved PMS, which led us to Visual Matrix. Our team is looking forward to this technology–and the relationship–going forward.' Visual Matrix CEO Georgine Muntz said: 'We are excited to partner with the Best Western Premier M, a four-star hotel located in the heart of Deira, to provide its operations team with a cutting-edge property management system designed to help reduce friction, improve communication and connect with guests.' 'Through our collaboration, the Best Western Premier M will have the tools it needs to provide unparalleled service and stand out in the City of the World.' In September 2024, Talsey AI, an AI-driven guest communication tool provider, collaborated with Visual Matrix for the integration of smart chat technology into hotel operations. "Visual Matrix expands to Dubai with Best Western Premier M Four Hotel partnership" was originally created and published by Hotel Management Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio

Associated Press
25-04-2025
- Business
- Associated Press
Visual Matrix Expands in the Middle East, Partnering With the Best Western Premier M Four Hotel in Dubai to Provide Advanced Property Management Solutions
FORT WORTH, Texas--(BUSINESS WIRE)--Apr 25, 2025-- Visual Matrix, a leading provider of advanced technology solutions for the hospitality industry, announced a new partnership with Dubai's Best Western Premier M Four Hotel. The Best Western Premier will receive access to Visual Matrix's cutting-edge Property Management System, supporting full mobile operations and promoting greater efficiency and profitability. This press release features multimedia. View the full release here: A stunning view of one of the five Best Western® hotels in Dubai now powered by Visual Matrix—bringing smarter hotel operations to the heart of the UAE The hotel is Visual Matrix's first property in Dubai, 1st in the Middle East region and 225th outside North America. Full Property Management, Front Desk and Mobile Housekeeping Benefits Under the new partnership, the Best Western Premier M Four Hotel will gain access to: 'Choosing the right technology to operate your hotel is crucially important and can be tied to any property's success, which is why we are excited to partner with Visual Matrix to leverage their industry-leading PMS to manage our operations,' said Ravi Nair, General Manager of the Best Western Premier M Four Hotel. 'We were initially in the market for a new Best Western-approved PMS, which led us to Visual Matrix. Our team is looking forward to this technology–and the relationship–going forward.' The 175-room Best Western Premier M Four Hotel is located in the heart of Deira, the historic center of Dubai. Guests of the hotel will have access to two international restaurants, complemented by a rooftop shisha cafe. 'We are excited to partner with the Best Western Premier M, a four-star hotel located in the heart of Deira, to provide its operations team with a cutting-edge property management system designed to help reduce friction, improve communication and connect with guests,' said Georgine Muntz, CEO of Visual Matrix. 'Through our collaboration, the Best Western Premier M will have the tools it needs to provide unparalleled service and stand out in the city of the World.' For more information on Visual Matrix, visit About Visual Matrix More than 3,000 properties in 30+ countries worldwide choose the Visual Matrix hospitality operating platform to optimize hotel operations and serve guests from reservation to return stay. Our system includes a game-changing PMS supported by powerful features and key integrations that are easy to use, including revenue management with automated rate tiering, a fully integrated channel manager, and a mobile app for tracking performance on the go. The Visual Matrix MOP housekeeping and maintenance tool automates routine tasks and streamlines communication to keep the front desk, housekeeping, and maintenance staff focused on guests It also includes a built-in panic button as an Emergency Safety Device (ESD) to help keep hotel staff from harm. For more information, visit View source version on CONTACT: Michael Frenkel MFC PR [email protected] KEYWORD: UNITED STATES UNITED ARAB EMIRATES NORTH AMERICA MIDDLE EAST TEXAS INDUSTRY KEYWORD: DATA MANAGEMENT LODGING TECHNOLOGY TRAVEL SOFTWARE SOURCE: Visual Matrix Copyright Business Wire 2025. PUB: 04/25/2025 06:44 PM/DISC: 04/25/2025 06:43 PM


Business Wire
25-04-2025
- Business
- Business Wire
Visual Matrix Expands in the Middle East, Partnering With the Best Western Premier M Four Hotel in Dubai to Provide Advanced Property Management Solutions
FORT WORTH, Texas--(BUSINESS WIRE)-- Visual Matrix, a leading provider of advanced technology solutions for the hospitality industry, announced a new partnership with Dubai's Best Western Premier M Four Hotel. The Best Western Premier will receive access to Visual Matrix's cutting-edge Property Management System, supporting full mobile operations and promoting greater efficiency and profitability. The hotel is Visual Matrix's first property in Dubai, 1st in the Middle East region and 225th outside North America. Full Property Management, Front Desk and Mobile Housekeeping Benefits Under the new partnership, the Best Western Premier M Four Hotel will gain access to: Real-time visibility between housekeeping and front-desk operations. Hotel operations teams never have to question the status of a room, and team members can prioritize welcoming new guests. Labor savings and efficiency. Hotels are more efficient using MOP, and leveraging the tool allows hotel staff members to work faster, save labor hours, and reduce errors or mistakes. Built-in emergency panic buttons designed to empower staff at all times. These panic buttons are available on every screen of the MOP application, and when pressed automatically alert designated staff members and security. Integrated texting system allowing two-way communication between hotel workers and guests. 'Choosing the right technology to operate your hotel is crucially important and can be tied to any property's success, which is why we are excited to partner with Visual Matrix to leverage their industry-leading PMS to manage our operations,' said Ravi Nair, General Manager of the Best Western Premier M Four Hotel. 'We were initially in the market for a new Best Western-approved PMS, which led us to Visual Matrix. Our team is looking forward to this technology–and the relationship–going forward.' The 175-room Best Western Premier M Four Hotel is located in the heart of Deira, the historic center of Dubai. Guests of the hotel will have access to two international restaurants, complemented by a rooftop shisha cafe. 'We are excited to partner with the Best Western Premier M, a four-star hotel located in the heart of Deira, to provide its operations team with a cutting-edge property management system designed to help reduce friction, improve communication and connect with guests,' said Georgine Muntz, CEO of Visual Matrix. 'Through our collaboration, the Best Western Premier M will have the tools it needs to provide unparalleled service and stand out in the city of the World.' For more information on Visual Matrix, visit About Visual Matrix More than 3,000 properties in 30+ countries worldwide choose the Visual Matrix hospitality operating platform to optimize hotel operations and serve guests from reservation to return stay. Our system includes a game-changing PMS supported by powerful features and key integrations that are easy to use, including revenue management with automated rate tiering, a fully integrated channel manager, and a mobile app for tracking performance on the go. The Visual Matrix MOP housekeeping and maintenance tool automates routine tasks and streamlines communication to keep the front desk, housekeeping, and maintenance staff focused on guests It also includes a built-in panic button as an Emergency Safety Device (ESD) to help keep hotel staff from harm. For more information, visit
Yahoo
10-04-2025
- Business
- Yahoo
The Hospitality Women's Innovation Council Joins the Women in Hospitality Leadership Alliance to Further Expand Opportunities for Women and Collaboration Across the Hotel Industry
The fastest-growing working group for women leaders in hospitality joins forces with the largest consortium of women's organizations in the hotel industry RICHARDSON, Texas, April 10, 2025--(BUSINESS WIRE)--The Hospitality Women's Innovation Council, the fastest growing women's leadership group in the industry, has joined the Women in Hospitality Leadership Alliance to advance the cause of women and underserved communities across the industry, while collecting women's input to enhance innovation. The Women in Hospitality Leadership Alliance was founded in 2021 as a consortium of organizations networking in concert to maximize their efforts at advancing women in hospitality. The Women's Innovation Council (WIC) has become the thirty-fourth member of the Alliance, and will benefit from the amplified messaging, programs and initiatives available and offered by all participating organizations. Sponsored by industry technology innovator Visual Matrix, WIC was formed in 2023 to help hotels identify and overcome stubborn challenges, particularly the need to improve collaboration across tech disciplines and between technology providers, hotel owners and managers, and to advance the cause of women and underserved communities across the industry. The group includes executives from hotel companies, technology developers, AHLA's ForWard women's initiative members, and more. "The Women in Hospitality Leadership Alliance is the flagship organization promoting women across the hotel industry, and the Women's Innovation Council is thrilled to join their ranks as the latest group helping to build bridges across the hospitality tech landscape," said Georgine Muntz, CEO of Visual Matrix. "Through collaboration and ongoing contact, the Women's Innovation Council has helped create a groundswell of support for women's growth and development across hospitality tech, and alongside the Women in Hospitality Leadership Alliance, we plan to continue escalating the conversation until our industry is as innovative and efficient as we all know it can be." "We've been participating in the rapid development of the Women's Innovation Council and are excited to be formally welcoming them to the Alliance and help amplify their efforts and foster collaboration among all of the organizations," said Rachel Humphrey, Founder and Chair of the Women in Hospitality Leadership Alliance. "Together we are stronger, and the entire hotel industry benefits." To learn more about The Women's Innovation Council, visit For more information about the Women in Hospitality Leadership Alliance, visit About Visual Matrix More than 3,000 properties in 30+ countries worldwide choose the Visual Matrix hospitality operating platform to optimize hotel operations and serve guests from reservation to return stay. Our system includes a game-changing PMS supported by powerful features and key integrations that are easy to use, including revenue management with automated rate tiering, a fully integrated channel manager, and a mobile app for tracking performance on the go. The Visual Matrix MOP housekeeping and maintenance tool automates routine tasks and streamlines communication to keep the front desk, housekeeping, and maintenance staff focused on guests. It also includes a built-in panic button as an Emergency Safety Device (ESD) to help keep hotel staff from harm. For more information, visit About The Women in Hospitality Industry Leadership Alliance The Women in Hospitality Industry Leadership Alliance is a consortium of 34 organizations advancing women in hospitality. For more information about the Alliance or to request access to or be included in the Alliance's industry-first Speaker Directory, launched in 2024 to elevate the visibility and representation of women across all industry stages and media, visit or contact whlalliance@ View source version on Contacts Michael FrenkelMFC PRmichael@ Sign in to access your portfolio
Yahoo
19-03-2025
- Business
- Yahoo
Visual Matrix Brings More than 70 Hotel Industry Leaders Together for Collaboration, Inspiration, and Innovation
Joined by Event Co-Host Actabl, the Three-Day "Townsquare" Event Empowers Brand Leaders, Consultants and Tech Innovators to Tackle Topics Including the Need for Greater Technology Collaboration, the Fight Against Human Trafficking, and the Establishment of Women Leaders in Hospitality FORT WORTH, Texas, March 19, 2025--(BUSINESS WIRE)--Visual Matrix, a leading provider of advanced technology solutions for the hospitality industry, celebrated its annual Townsquare event in Fort Worth, Texas, February 17 – 20, 2025, where more than 70 attendees strategized ways to expand collaboration between technology providers and hoteliers, shared tips to combat human trafficking and more. Those in attendance joined as Visual Matrix shared insight and perspective on the current state of hospitality, technology and safety while also gathering valuable feedback on how to increase collaboration across the industry. Attendees included leaders from Sonesta, Best Western, Westmont Hospitality Company, Hospitality Technology Consulting, Canary Technologies, RockCheetah and Shift4. Brought together with key support from Actabl, the hotel industry's leading platform for maximizing profitability through operational efficiency and data-driven decision-making, Visual Matrix's 2025 Townsquare took place at the Hotel Drover in Fort Worth's historic Stockyards, and was attended by more than 70 hotel owners, operators, franchisees, technology providers and consultants. Speakers at the event included: Georgine Muntz, CEO of Visual Matrix Sarah Grover, Director of Communications, Polaris Program & Inspiration4 , Principal, Sarah Grover, Inc. Lindsey Goedeker, Senior Vice President of Sales, Actabl Melissa Ice, Founder and Executive Director of The Net Fort Worth and co-founder of the Worthy Co Wade Myers, General Partner at Eagle Ventures Glenn Haussman, Host of No Vacancy Podcast "We are thrilled with the turnout at our recent Consultants Townsquare in Fort Worth, where our attendees were united in collaboration, innovation and inspiration as they shared novel approaches to improving hospitality from all angles," said Georgine Muntz, CEO of Visual Matrix. "Looking back at the discussions that took place, which ranged from musings on the current state of hotel technology partnerships to actionable ways to reduce human trafficking across our industry, I find a renewed excitement for the future of hospitality and how we can work together to continue making a difference." The program began with a collaborative panel discussion on ways individuals can help improve technology innovation, and how our industry can remove barriers to new integrations and partnerships. The panel addressed several major questions, including whether the industry is falling short of technology adoption goals, when AI will begin to have an impact on hotel operations and more. "We are honored to partner with Visual Matrix for the latest Consultants Townsquare in Fort Worth," said Lindsey Goedeker, SVP of Sales at Actabl. "The hotel industry is constantly evolving with new technologies and strategies, but it's critical to optimize existing resources—ensuring hotels maximize profitability while maintaining the right staffing levels to enhance operations and reduce turnover. There is no silver bullet for improving our industry, but conversations like these can help shift the conversation toward positive change." Key attendees shared observations on the event: "There is a lot of change happening across the industry… and in the midst of that there are huge opportunities. People are looking for a new generation of PMS with the right combination of price and functionality." – John Burns, President of Hospitality Technology Consulting "Relationships are, and have always been, a key part of success in hospitality. While I am not currently a customer of Visual Matrix, I was happy to attend the Townsquare and am happy to partner with the organization as it manages and builds industry relationships." – Dorraine Lallani, Senior Director of Asset Management at Westmont Hospitality Group. "One thing our industry has struggled with overcoming, is overlooking a vendor's core technology when a new shiny object comes out. Today, AI is the new shiny object, and vendors can lose focus and forget their core competencies, and they get outdated. We also must improve our approach to training for technology, as in-person training has a significant impact on hotelier success, but we aren't doing much of it today." – Erica Penley-Claycomb, Owner and CEO of EPiC Specialists "Human trafficking awareness is everyone's responsibility in hospitality. We commit to providing training and awareness programs alongside the American Hotel & Lodging Association, and partner with Visual Matrix to provide panic buttons to all employees through MOP. We must also empower our staff to reach out to managers to assist with issues they may be uncomfortable addressing. Hotel leaders and frontline staff members are in this together." – Casey Martin, COO at Helm Hotels Group "Integrations are at the top of everyone's mind in hospitality today. We have partnered with Visual Matrix for 20-plus years, and what we like about their system is their approach to integrations. Everything from locks to TVs are all integrated into our PMS, and we use it for every facet of our stay experience." – Tony Cota, General Manager, Best Western Tulare, Calif. Walking the Walk The final day of the conference began with a panel discussion on human trafficking and how hoteliers can make an impact in the fight against this practice. The group was joined by Melissa Ice, Founder and Executive Director of The Net Fort Worth and co-founder of the Worthy Co., organizations built with a focus on reducing the spread of human trafficking throughout Texas and supporting survivors in their recovery process. Her suggestions and feedback for hotel consultants were met with an undercurrent of support from industry leaders who are using technology such as cameras, heat maps and more to overcome stigmas associated with spotting and combatting human trafficking in practice. The event ended with a meeting of the Hospitality Women's Innovation Council. The discussion not only continued to examine opportunities to overcome human trafficking in hospitality, but also addressed the need to uplift women across hospitality and break through the glass ceiling that still exists. Attendees were urged to remain vulnerable and honest while delivering their message to the industry. For more information on Visual Matrix, visit For more information on the Hospitality Women's Innovation Council, visit About Visual Matrix More than 3,000 properties in 30+ countries worldwide choose the Visual Matrix hospitality operating platform to optimize hotel operations and serve guests from reservation to return stay. Our system includes a game-changing PMS supported by powerful features and key integrations that are easy to use, including revenue management with automated rate tiering, a fully integrated channel manager, and a mobile app for tracking performance on the go. The Visual Matrix MOP housekeeping and maintenance tool automates routine tasks and streamlines communication to keep the front desk, housekeeping, and maintenance staff focused on guests It also includes a built-in panic button as an Emergency Safety Device (ESD) to help keep hotel staff from harm. For more information, visit View source version on Contacts Michael FrenkelMFC PRmichael@