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Globe and Mail
2 minutes ago
- Globe and Mail
Liquid I.V. Debuts Innovative New Sugar-Free Hydration Multiplier in Canada
TORONTO, Aug. 14, 2025 (GLOBE NEWSWIRE) -- Today, Liquid I.V., the number one selling powdered hydration brand in Canada 1 announced the expansion of their product portfolio with the launch of the new Sugar-Free Hydration Multiplier. Available in the delicious and refreshing White Peach flavour, this launch marks Liquid I.V.'s most significant innovation in the market to date and is the brand's first sugar-free offering for Canadians. 'Sugar-free marks a bold step forward for Liquid I.V., cementing our place not only as leaders but innovators of hydration solutions,' said Anusha Babbar, Senior Vice President of International, Unilever Wellbeing. 'Canadians have shown great love to Liquid I.V. these past two years in market, so we're thrilled to be expanding our Canadian offering in the wellness category to meet their demands for a sugar-free option.' Liquid I.V. entered Canada in 2023, marking its first expansion beyond the U.S., and quickly established itself as a leading provider of powdered hydration. Yet, fans of the electrolyte beverage have been vocal about the need for a sugar-free option to meet their lifestyle needs. Today, Liquid I.V. responds to the demand with a first-of-its-kind formula that is scientifically formulated to restore electrolyte imbalances that occur through performance, heat, travel and adventure, without the sugar. "Sugar is often used as a key ingredient in electrolyte beverages for hydration support. We clinically tested countless sugar-free formulations to ensure that we weren't just ticking a box, but creating a formula backed by science that truly supported functional hydration,' said Lori Lauersen, Senior Vice President R&D, Unilever Wellbeing. "What we developed was an amino acid blend available in our Sugar-Free Hydration Multiplier, all delivered within a delightful peach flavoured beverage." Liquid I.V. Sugar-Free White Peach Hydration Multiplier delivers smart 0 sugar hydration that supports consumers in maintaining their wellness goals. It contains: 0g sugar 6 essential vitamins and minerals Blend of amino acids No artificial flavours or colours 100% + daily value of essential B vitamins (B3, B5, B12) To enjoy, simply pour one easy-to-open packet into 500ml of water, mix or shake, and hydrate. Its convenient single-serve, travel-friendly packets are easy to enjoy on the go. Liquid I.V. Sugar-Free White Peach is currently available at Costco Canada and will be available on later this month. About Liquid I.V.® Liquid I.V.® is a wellness company based in Los Angeles, CA. We believe hydration is the bedrock of wellness so our products are designed to deliver hydration and additional benefits with delicious flavour. The product line features great-tasting, non-GMO electrolyte drink mixes for enhanced hydration. As a purpose-driven brand, giving back is at the core of Liquid I.V.'s DNA, to date we've donated over 71 million servings to people in need around the globe. Liquid I.V.® contributes over 1% of brand revenue to our Impact Program focused on Clean Water Access & Hydration Aid. Liquid I.V.® provides grants to organizations that expand clean water access. We are committed to our goal of donating 150 million Liquid I.V.® sticks over the next 10 years. Liquid I.V. is available in-store at Costco, Walmart, and other national retailers, and online on To learn more, visit and follow @liquidivcanada on Instagram, TikTok and Facebook.
CTV News
2 minutes ago
- CTV News
Kayaking 4 Cancer paddling toward $1-million
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National Post
an hour ago
- National Post
Head of secret research lab that used dogs in tests no longer at the Ontario hospital
Article content The dog research at St. Joseph's has been well financed by public and philanthropic sources. Article content Using public records, the IJB has identified more than $3 million in total funding received by the lab's researchers from government funding and foundations including the Heart and Stroke Foundation. Article content Asked for confirmation on the total amount of public and donated funds received for dog research over the past five years, St. Joseph's officials did not respond. Article content The research has been happening for much longer than that. The IJB has found studies on dog use by the same researchers dating back to the 1980s. Article content Michelle Pitt recalls dogs from St. Joseph's Hospital being test subjects in heart failure experiments as early as 2002. Article content As part of her former job as a research assistant at London Health Sciences Centre (LHSC), she says she witnessed 13 dogs arrive from St. Joseph's 23 years ago for use in heart imaging experimentation involving induced heart attacks. The dogs were temporarily moved to LHSC for a few weeks, she says. Article content Article content Like the whistleblowers, the former employee says the dogs were caged with no beds for 23 hours a day before being killed at the end of the research. Article content Shortly after, Pitt says she left her job after 14 years due to what she calls the trauma from witnessing the animal research. Article content 'It was horrible. It was destroying my soul…I tried to do the best I could for them, but they weren't under my care…. It will haunt me for the rest of my life. I'm just shocked that they're still doing this. It should stop.' Article content St. Joseph's officials did not respond to requests for comment on Pitt's allegations. Article content An archived copy of Porter's profile that previously appeared on the hospital's website says she was raised in Sault Ste. Marie. She is a distinguished professor in biomedical sciences at the University of Windsor and the founding director of We-Spark Health Institute that specializes in research, education and training, and community engagement. Article content 'She is convinced that St. Joseph's is an ideal place where health research and improved patient care intersect,' the article reads.
