Chelsea FC teams up with UAE's DAMAC for branded residences deal in Dubai
DUBAI: Chelsea Football Club on Wednesday announced a long-term global partnership agreement with UAE-based DAMAC Properties, a Middle Eastern luxury real estate company.
The collaboration includes an ultra-modern development in Dubai, Chelsea Residences by DAMAC, described as a first-of-its-kind football-themed branded residences project. It will be built with the team's famous brand woven into its fabric, the partners said, from its concierge services to high-performance spaces designed reflect the club in terms of high-end style, commitment to excellence and its vision for the future.
To showcase the partnership and celebrate the launch of the first Chelsea-branded residences, DAMAC will feature as front-of-shirt sponsors of the men's and women's teams for the remainder of this season, beginning with the men's UEFA Conference League semi-final against Swedish side Djurgarden on May 1.
'This launch marks the first of an elite collection that celebrates not just the passion of Chelsea F.C. but its enduring legacy, innovative spirit and relentless pursuit of excellence,' said Amira Sajwani, DAMAC's managing director of sales and development.
'This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time.'
Jason Gannon, Chelsea's president and chief operating officer, said: 'DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea F.C. residence in Dubai.
'With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, supporting our continued growth on the global stage. We can't wait to see Chelsea Residences take its place in the Dubai skyline.'
The project will be part of Dubai's new beachfront development Maritime City and consist of more than 1,400 residential units. Each will offer seafront views and access to exclusive Chelsea-branded amenities with a focus on health, fitness and well-being, the partners said.
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