Hilton Hosts First Immersive Brand Showcase in India and Confirms Plans to Double Brand Presence in Next Five Years

Hospitality Net

07-05-2025

Hilton brings first of its kind immersive event to India, spotlighting experiences offered by the company's globally renowned portfolio of brands
Hilton exclusively reveals the strategy behind its upcoming Hilton. For The Stay marketing campaign with Deepika Padukone
BENGALURU - Hilton (NYSE: HLT) brought its global brand experience to India with the country's first-ever hospitality Brand Showcase. The event, held at Hilton Bengaluru Embassy Manyata Business Park featured 10 of Hilton's 24 award-winning brands, brought to life through bespoke galleries, interactive zones and live experiences. Hilton also announced its first LXR Hotels & Resorts property in India – which is slated to debut in Bengaluru in 2026. The new hotels put the company on track to triple its luxury estate in the years to come.
Themed 'Unlocking the Stay,' – an extension of Hilton's global marketing platform, Hilton. For the Stay – the event offered a curated, experience-led approach which brought Hilton's storytelling and guest innovations to life. Guests journeyed through the multiple facets of the Stay, from branded experiences and hospitality touchpoints to connections with team members – immersing them in Hilton's growing South Asia portfolio.
India is a critical part of Hilton's global growth strategy. As one of the world's largest and most dynamic markets, it represents a major opportunity across brand segments – from luxury to premium economy. Our Brand Showcase represents our intention to scale rapidly, deepen relationships with our existing owners and new partners, and deliver exceptional stays for travelers across India. Hilton is on an ambitious growth trajectory in South Asia, and this immersive experience gives our guests and owners a deeper understanding of our commitment to contribute to India's growing travel and hospitality sector. Chris Nassetta, president & CEO, Hilton
Hilton highlighted 10 of its brands, with five trading brands; Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton and soon-to-debut brands, spanning luxury (Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Signia by Hilton), to lifestyle (Curio Collection by Hilton) and focused service (Spark by Hilton). From an Indian-inspired arrival experience to legacy exhibits tracing Hilton's journey from Conrad Hilton's founding vision to the present-day, every element reflected Hilton's commitment to thoughtful, guest-centric design.
Guests explored interactive brand zones featuring curated food and beverage, and distinctive design elements, culminating in a social gathering at the 'For the Stay' lounge, where guests connected with Hilton's global and regional leaders, rounding off a day dedicated to innovation, engagement, and sensorial immersion. A highlight of the event was the Hilton Honors infinity room – an immersive, kaleidoscopic space celebrating Hilton Honors, the company's global loyalty program, and the infinite travel opportunities it creates.
With more than 1,000 hotels across Asia Pacific, and plans to grow to 10 times our current portfolio in India with our SLA partners, our commitment to this region is stronger than ever. With the Brand Showcase, we took the opportunity to demonstrate the power of Hilton's brands and the scale of opportunity ahead in India. With strong momentum in 2025 and a clear vision for the future, we are investing, expanding, and ensuring Hilton has a presence everywhere our guests want to travel in India. Alan Watts, president, Asia Pacific, Hilton
India is bold, fast-moving, and shaping the way the world travels. Our goal here is simple: meet guests wherever they are, with the right brand, in the right place, at the right time. From the iconic Waldorf Astoria to the energetic Spark by Hilton, our diverse portfolio is built to serve India's equally diverse travelers. This Brand Showcase is a celebration of that vision – and we're only just getting started. Alexandra Jaritz, senior vice president, Brand Management, Asia Pacific, Hilton
The showcase also served as a platform for key announcements, including recent brand launches across India:
Hilton is deepening its luxury presence in India with the introduction of new brands including its iconic Waldorf Astoria Hotels & Resorts brand in Jaipur, bringing its legendary heritage of timeless elegance and world-class hospitality to one of India's most culturally rich destinations. At the Waldorf Astoria bar at the Brand Showcase, guests were offered a taste of the brand's sincerely elegant service and culinary innovation through a bespoke selection of iconic cocktails, such as the Rob Roy – invented at Waldorf Astoria New York.
The Den, Bengaluru is set to join LXR Hotels & Resorts' growing global collection of independent luxury hotels, each offering a distinct, personalized experience that celebrates the spirit of discovery. Guests at The Den, Bengaluru can expect intriguing design paired with one-of-a-kind experiences that reflect the locale's unique character. At the LXR Hotels & Resorts cart at the Brand Showcase, guests were welcomed to have a taste of the essence of six LXR destinations through bespoke artisanal gelatos in partnership with local ice creamery, LICK (Lavonne Ice Cream Kitchen) – an unexpected nod to the brand's 'Pursuit of Adventure' ethos which is rooted in the quest for personal exploration and building connections with colourful characters of the destination.
Conrad Hotels & Resorts will debut in Jaipur. Conrad creates a seamless connection between bold design and enriching local experiences enabling guests to connect with the destinations they travel to and make a positive impact. Reflective of the core personality of the brand, the Conrad gallery displayed a modern installation curated by conceptual artist Subodh Kerkar, renowned for transforming materials and landscapes into visual poetry. Boldly pushing artistic boundaries, Subodh created a larger-than-life 3D contemporary sculpture titled 'Chetak', inspired by the legendary horse of Maharana Pratap, using Rajasthani textiles, beads and recycled rags.
Signia by Hilton, Hilton's approachable luxury brand that infuses sophistication into every stay while offering the world's best meetings and event spaces, recently announced that the first Signia by Hilton in India will debut in Jaipur in 2028. The Signia showcase space demonstrated how multi-passionate guests are inspired to excel in their productivity from 9-to-5 and fulfil their personal pursuits from 5-to-9.
Set to debut in Bengaluru this year, Slohh by Roach, Curio Collection by Hilton will be Hilton's first lifestyle hotel in India. Hilton's lifestyle hotels are designed to be more than just a place to stay. They are destinations within themselves; each with a unique identity inspired by a story that is woven into elevated experiences. At the showcase, a 'Cabinet of Curiosities' featured artefacts that represent the distinct stories of select Curio Collection properties in Asia Pacific. Curio Collection by Hilton is a global collection of remarkable hotels, each handpicked for their individual character and personality.
Hilton's flagship brand, Hilton Hotels & Resorts, was brought to life with a gallery that celebrates some of the properties that have redefined skylines in top cities and resort destinations. A beacon of hospitality, Hilton has hosted generations of travellers and iconic gatherings for over a century across more than 600 hotels and resorts in nearly 100 countries and territories. At the heart of cultures and communities, Hilton brings people and places together through a legacy of innovation and energizing connections. With vibrant spaces, exceptional dining and world-renowned service, the brand recently retained its position as the world's most valuable hotel brand for the ninth consecutive year.
Guests at the DoubleTree by Hilton space entered a serene, nature-inspired space where organic wood textures, soft lighting, and natural aromas and sounds recreated the feeling of a peaceful forest walk, allowing visitors to relax, reflect, and connect with the brand's signature warm hospitality. DoubleTree by Hilton is Hilton's largest brand in India, with 11 trading hotels and another 12 under development in locations including Siliguri, Bhopal, Kochi and Chandigarh.
Hilton Garden Inn recently celebrated 1,000 trading hotels around the world, with more than 140 hotels open in Asia Pacific. Hilton Garden Inn will bring its Brighthearted hospitality to five new Indian cities in the coming years. Hilton Garden Inn's conceptual space at Brand Showcase balanced productivity with rejuvenation – reflecting the brand's approachable and refreshing design.
Building on the strategic licensing agreements Hilton signed with Olive by Embassy in late 2024 for 150 Spark by Hilton hotels and with Nile Hospitality for 75 Hampton by Hilton hotels, the brand zones reflected the essence of these focused service brands. The first Spark by Hilton will open in 2025, joining more than 130 trading hotels around the world and marking a significant milestone in the brand's regional expansion. Aimed at the aspirational and value-seeking traveller, Spark by Hilton offers a simple, inspired design with bright lobby spaces, comfortable guest rooms and a breakfast to help start the day. Hampton by Hilton hotels will debut across Gujarat, Rajasthan, Punjab and Bihar, featuring its friendly and authentic service known as "Hamptonality," premium sleep experience, free hot breakfast, high-quality accommodations, and value-added amenities.
Guests at Hilton's Brand Showcase were treated to an exclusive preview of the strategy behind Hilton's upcoming campaign featuring Global brand ambassador and Global icon, Deepika Padukone. A modern symbol of confidence and quiet strength, Deepika perfectly embodies the spirit of a generation reshaping ambition on their own terms.
The strategy aligns with Hilton's unwavering focus on the importance of the Stay – and demonstrates how Hilton's signature hospitality in India allows guests to focus on what matters most to them. For the generation redefining India - it's about empowering their hustle and success. It is this focus that drives Deepika and is central to the campaign story that will launch with a global social collaboration between Hilton and Deepika over the coming months.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.