Retailers discuss future of consumer engagement
The summit focused on how retailers across Andhra Pradesh are adapting to a changing consumer base—one that is increasingly digital, discerning, and aspirational.
Discussions explored the role of technology, localised strategies, and policy support in enabling growth across Tier-2 and Tier-3 markets, said Kumar Rajagopalan, CEO of RAI.
'Retail is a strong contributor to the nation's GDP and a key generator of employment. The shift we are witnessing in non-metro markets is shaping the next wave of retail expansion,' he said.
The summit featured keynote addresses and panel discussions, including sessions titled 'Retailing in Andhra' and 'The Smart Store Revolution.'
Retail brands such as Neeru's, Kankatala, BigBasket, CMR Group, Creamstone, and Vishal Peripherals shared their experiences and insights on regional market dynamics.
Avnish Anand, Director of Neeru's and Chairman, RAI Hyderabad Chapter, said, 'Visakhapatnam is rapidly evolving as a hub of both talent and innovation.'
Mavuri Venkatramana, CMD of CMR Textiles and Jewellers Pvt. Ltd., observed that the modern consumer in Andhra is 'aspirational, digitally aware, and increasingly inclined towards local brands while embracing global trends.'
Kankatala Mallikharjuna Rao, MD of Kankatala Textiles, noted that today's consumers are 'seeking convenience, curated experiences, and digital engagement,' especially in rising urban centres like Visakhapatnam.
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