Fox's making major change to iconic and ‘much-loved' biscuit for first time in 42-year history
AN ICONIC British biscuit will see a new iteration for a limited time from this week.
Fox has revealed a new biscuit to be released on April 24, being the first change it has made in their 42-year history.
1
For 12 weeks, there will be a new shape to the "much-loved" iced shortcake biscuit recipe that has long been associated with Party Rings.
They are called Under the Sea Minis, featuring "fun, fish shapes" instead of the classic ring, launched exclusively in Asda stores.
Selling for £1.50 per six-pack, the new product development has been designed to appeal to families and boost basket spending.
Party Rings owner, Fox's Burton Companies (FBC), told The Grocer"considerable investment into new kit" was required in the first of a pipeline of shaped biscuit innovations for the brand.
The introduction of new shapes of the Party Rings have been labelled an "exciting milestone" for the brand, said head of category insight at FBC Robin Norton.
He is confident they will be a hit, following initial testing which showed the products performed well with consumers, above industry standards by 24%.
FBC also unveiled a limited Strawberry edition spin-off last month, which sold at 90p per 125g.
This hoped to engage and excite existing customers, as well as bring in new consumers of the Party Rings products.
Strawberry has been considered the favoured flavour across age groups, and a must-stock for retailers wanting to boost family basket spend.
The Strawberry Party Rings therefore aimed to bring a new look and design to the brand that would help it stand-out on the shelf.
The healthiest biscuits to add to your shopping basket if you can't resist them
The new flavour and shape changes also come after Fox released a new chocolate flavour of their Party Rings, called Choc Minis in 2023.
Norton said: "We have some exciting things to come for Party Rings this year" who wants "to make sure we're bringing more fun to the everyday for everyone".
The new shaped packs will roll out across all flavours and formats from next month.
This includes the classic, full-size Party Rings, through mini formats and the chocolate flavour.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Leader Live
41 minutes ago
- Leader Live
UK appears to have been spared immediate hit of Trump's 50% steel tariffs
The US President has decided to 'provide different treatment' to the UK after a deal that was struck between Washington and London last month. Levies will remain at 25% for imports from the UK, however Britain could still be subject to the higher 50% rate from July, according to a version of the order confirming the tariff increase posted by a White House X account on Tuesday. According to the text of the order, Mr Trump has 'further determined that it is necessary and appropriate to allow for the implementation of the U.S.-UK Economic Prosperity Deal of May 8, 2025 (EPD), and to accordingly provide different treatment, as described below, for imports of steel and aluminum articles, and their derivatives, from the United Kingdom'. 🚨 @POTUS just signed the order raising tariffs on steel and aluminum imports to 50%. Here is the text of the order: 1. On January 11, 2018, the Secretary of Commerce (Secretary) transmitted to me a report on the Secretary's investigation into the effect of imports of steel… — Rapid Response 47 (@RapidResponse47) June 3, 2025 The order later says that rates will for now stay at 25% and adds: 'On or after July 9, 2025, the Secretary may adjust the applicable rates of duty and construct import quotas for steel and aluminum consistent with the terms of the EPD, or he may increase the applicable rates of duty to 50 percent if he determines that the United Kingdom has not complied with relevant aspects of the EPD'. The 50% tariff rate more widely is due to come into force from 12.01am Washington DC time on Wednesday, which is shortly after 5am in the UK. A Government spokesperson said: 'The UK was the first country to secure a trade deal with the US earlier this month and we remain committed to protecting British business and jobs across key sectors, including steel as part of our plan for change. 'We're pleased that as a result of our agreement with the US, UK steel will not be subject to these additional tariffs. 'We will continue to work with the US to implement our agreement, which will see the 25% US tariffs on steel removed.' Prime Minister Sir Keir Starmer's trade deal with the US, struck last month, included relief on the steel and aluminium tariffs, but the implementation has not yet been finalised. Business Secretary Jonathan Reynolds met White House trade representative Jamieson Greer in Paris on Tuesday. According to the Department for Business and Trade, Mr Reynolds and Mr Greer discussed a desire to implement the deal struck between London and Washington as soon as possible, and committed to working closely to make it happen. The general terms for the agreement between the UK and US were published in May when the deal was announced, and outline the intended plans. White House press secretary Karoline Leavitt was asked if there was a text of the full deal ready to be released, and told reporters on Tuesday: 'There 's most definitely text with this deal, there is language that this side has seen. 'You'll have to ask the UK Parliament why they haven't seen it from their own Government, I obviously can't answer that question.'
North Wales Chronicle
an hour ago
- North Wales Chronicle
UK appears to have been spared immediate hit of Trump's 50% steel tariffs
The US President has decided to 'provide different treatment' to the UK after a deal that was struck between Washington and London last month. Levies will remain at 25% for imports from the UK, however Britain could still be subject to the higher 50% rate from July, according to a version of the order confirming the tariff increase posted by a White House X account on Tuesday. According to the text of the order, Mr Trump has 'further determined that it is necessary and appropriate to allow for the implementation of the U.S.-UK Economic Prosperity Deal of May 8, 2025 (EPD), and to accordingly provide different treatment, as described below, for imports of steel and aluminum articles, and their derivatives, from the United Kingdom'. 🚨 @POTUS just signed the order raising tariffs on steel and aluminum imports to 50%. Here is the text of the order: 1. On January 11, 2018, the Secretary of Commerce (Secretary) transmitted to me a report on the Secretary's investigation into the effect of imports of steel… — Rapid Response 47 (@RapidResponse47) June 3, 2025 The order later says that rates will for now stay at 25% and adds: 'On or after July 9, 2025, the Secretary may adjust the applicable rates of duty and construct import quotas for steel and aluminum consistent with the terms of the EPD, or he may increase the applicable rates of duty to 50 percent if he determines that the United Kingdom has not complied with relevant aspects of the EPD'. The 50% tariff rate more widely is due to come into force from 12.01am Washington DC time on Wednesday, which is shortly after 5am in the UK. A Government spokesperson said: 'The UK was the first country to secure a trade deal with the US earlier this month and we remain committed to protecting British business and jobs across key sectors, including steel as part of our plan for change. 'We're pleased that as a result of our agreement with the US, UK steel will not be subject to these additional tariffs. 'We will continue to work with the US to implement our agreement, which will see the 25% US tariffs on steel removed.' Prime Minister Sir Keir Starmer's trade deal with the US, struck last month, included relief on the steel and aluminium tariffs, but the implementation has not yet been finalised. Business Secretary Jonathan Reynolds met White House trade representative Jamieson Greer in Paris on Tuesday. According to the Department for Business and Trade, Mr Reynolds and Mr Greer discussed a desire to implement the deal struck between London and Washington as soon as possible, and committed to working closely to make it happen. The general terms for the agreement between the UK and US were published in May when the deal was announced, and outline the intended plans. White House press secretary Karoline Leavitt was asked if there was a text of the full deal ready to be released, and told reporters on Tuesday: 'There 's most definitely text with this deal, there is language that this side has seen. 'You'll have to ask the UK Parliament why they haven't seen it from their own Government, I obviously can't answer that question.'
Glasgow Times
an hour ago
- Glasgow Times
UK appears to have been spared immediate hit of Trump's 50% steel tariffs
The US President has decided to 'provide different treatment' to the UK after a deal that was struck between Washington and London last month. Levies will remain at 25% for imports from the UK, however Britain could still be subject to the higher 50% rate from July, according to a version of the order confirming the tariff increase posted by a White House X account on Tuesday. According to the text of the order, Mr Trump has 'further determined that it is necessary and appropriate to allow for the implementation of the U.S.-UK Economic Prosperity Deal of May 8, 2025 (EPD), and to accordingly provide different treatment, as described below, for imports of steel and aluminum articles, and their derivatives, from the United Kingdom'. 🚨 @POTUS just signed the order raising tariffs on steel and aluminum imports to 50%. Here is the text of the order: 1. On January 11, 2018, the Secretary of Commerce (Secretary) transmitted to me a report on the Secretary's investigation into the effect of imports of steel… — Rapid Response 47 (@RapidResponse47) June 3, 2025 The order later says that rates will for now stay at 25% and adds: 'On or after July 9, 2025, the Secretary may adjust the applicable rates of duty and construct import quotas for steel and aluminum consistent with the terms of the EPD, or he may increase the applicable rates of duty to 50 percent if he determines that the United Kingdom has not complied with relevant aspects of the EPD'. The 50% tariff rate more widely is due to come into force from 12.01am Washington DC time on Wednesday, which is shortly after 5am in the UK. A Government spokesperson said: 'The UK was the first country to secure a trade deal with the US earlier this month and we remain committed to protecting British business and jobs across key sectors, including steel as part of our plan for change. 'We're pleased that as a result of our agreement with the US, UK steel will not be subject to these additional tariffs. 'We will continue to work with the US to implement our agreement, which will see the 25% US tariffs on steel removed.' Prime Minister Sir Keir Starmer's trade deal with the US, struck last month, included relief on the steel and aluminium tariffs, but the implementation has not yet been finalised. Business Secretary Jonathan Reynolds met White House trade representative Jamieson Greer in Paris on Tuesday. According to the Department for Business and Trade, Mr Reynolds and Mr Greer discussed a desire to implement the deal struck between London and Washington as soon as possible, and committed to working closely to make it happen. The general terms for the agreement between the UK and US were published in May when the deal was announced, and outline the intended plans. White House press secretary Karoline Leavitt was asked if there was a text of the full deal ready to be released, and told reporters on Tuesday: 'There 's most definitely text with this deal, there is language that this side has seen. 'You'll have to ask the UK Parliament why they haven't seen it from their own Government, I obviously can't answer that question.'
