Latest news with #UndertheSeaMinis
Scottish Sun
07-05-2025
- Entertainment
- Scottish Sun
Asda launches 80s nostalgic sweet treat ‘with a fun new twist' for just £1.50 – and it's perfect for kids' lunchboxes
All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we may earn affiliate revenue. A new version of a beloved childhood snack has been released. The move is the first of its kind in 42 years. SUGAR RUSH Asda launches 80s nostalgic sweet treat 'with a fun new twist' for just £1.50 – and it's perfect for kids' lunchboxes Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) ASDA is selling a creative take on a nostalgic 80s sweet treat - this time with 'a fun new twist' for just £1.50. For the first time in its 42-year history, Fox's Burton's Companies have changed the design of their classic Party Rings biscuits. Sign up for Scottish Sun newsletter Sign up 2 After 42 years, Fox's Burton's Companies have released a new 'under the sea' design Credit: Asda The beloved sweet treat, which features a shortcake biscuit topped with colourful icing, offer a great nostalgic snack that originated in the 80s. Now, Asda is selling a unique version of the snack, making it the perfect time to revisit childhood nostalgia. Available in packs of six mini bags for just £1.50, the "Under the Sea Minis," feature fish and star shaped designs with the same great original flavours. Customers were clearly excited about the product launch as they commented on a Facebook post tagging their friends and family asking them to pick up the exciting new design. One customer wrote: "We need these for any future birthday parties." Other commenters expressed their love for the design, as one wrote: "how cute?" and another said: "these are too cute xx" One shopper hoped to buy some in readiness for a seaside holiday, a very fitting snack given their sea-themed shape. 2 The new Party Rings are available at Asda for just £1.50 for six mini bags Credit: Getty Davina Valetti, marketing controller of Party Rings, said about the launch: "Under the Sea minis is an exciting milestone for the Party Rings brand. "It's not every day you change something that's been loved for over 40 years, but we think people are going to be pleased what we've done. Britain's 'most boring snacks' revealed including rice cakes and popcorn - with chocolate making the top three "We're still bringing the party, just with a fun new twist." The mini bags mean that they are a great snack option for kids' lunchboxes, or for adults who want to relive the flavours of their childhood. Other versions of the popular snack have recently launched, including a limited-edition Strawberry flavour. With a pleasing pink icing, these traditionally-shaped full-sized rings are available for just 90p from retailers like Home Bargains, Poundland and Iceland. The classic ring-shaped design is also available in bags of six mini packs, currently just 82p at Asda thanks to their rollback pricing.
Metro
06-05-2025
- Entertainment
- Metro
Party Rings biscuits are getting a drastic new look after 42 years
Since 1983, a buffet table at a child's party hasn't been complete without a plate full of brightly coloured ring-shaped biscuits. Party Rings burst onto the biscuit scene 42 years ago and the icing topped shortcakes have proved a hit with kids and adults alike ever since. Over the last four decades, the iconic sweet and crunchy treat has changed ever so slightly, with Fox's Burton's Companies (FBC – the company behind the brand), launching mini and chocolate versions of the biscuits. But for the very first time in its history, Party Rings just got a brand new shape – and it's not round. The iced biscuits have been re-shaped to look like fish in new Party Rings Under The Sea Minis. Sold in a multi-pack of six mini bags, the biscuits are available now in Asda for £1.50. Speaking about the launch, Davina Valetti the marketing controller of Party Rings said: 'Under the Sea Minis is an exciting milestone for the Party Rings brand. It's not every day you change something that's been loved for over 40 years – but we think people are going to be pleased what we've done. 'We're still bringing the party, just with a fun new twist.' This isn't the only change that's been made either, as the brand also recently started making a limited-edition Strawberry flavour. These can be found in Home Bargains, Farm Foods, Poundland and Iceland for 90p per pack. Shoppers are already going wild over the new look Party Rings after snaps of the packs were shared on social media, hailing them 'cute' and 'adorable'. On Facebook, on the Snack News & Reviews page, people were quick to say they would 'love' to try the biscuits. Helen Marshall claimed they'd be perfect as a snack on a seaside holiday, as Lisa Sims wrote: 'OMG these are too cute.' 'I know a little girl who would love these,' proclaimed Kirsty Moore, and Seana Deacon shared: 'Need to get a few packs of these'. More Trending Elsewhere on Facebook, some were baffled by the new shape and the choice to still call them 'Party Rings'. Jade Delbridge-Bays pointed out: 'They're not really party rings they're party fish.' And Nick Dunger agreed, commenting: 'But they aren't ring-shaped. I'm confused.' Cara Love wasn't very impressed with the new product, saying: 'So sad, they look terrible. Bring back Mini Party Rings.' View More » But not all those who were sceptical were opposed to trying them, with Liz Goff adding: 'Omg that's not party rings… but I might still have to get some to check them out.' Do you have a story to share? Get in touch by emailing MetroLifestyleTeam@ MORE: Mega new supermarket is launching in UK that's like 'Tesco and Amazon Prime combined' MORE: Beloved Sega Mega Drive series is coming back with remasters and a new sequel MORE: Cadbury fans go wild over new twist on 'top tier' chocolate bar
Scottish Sun
22-04-2025
- Business
- Scottish Sun
Fox's making major change to iconic and ‘much-loved' biscuit for first time in 42-year history
They will see greater variety in flavour and look TREAT TIME Fox's making major change to iconic and 'much-loved' biscuit for first time in 42-year history AN ICONIC British biscuit will see a new iteration for a limited time from this week. Fox has revealed a new biscuit to be released on April 24, being the first change it has made in their 42-year history. 1 Fox's mini party rings will see a different shape Credit: Alamy For 12 weeks, there will be a new shape to the "much-loved" iced shortcake biscuit recipe that has long been associated with Party Rings. They are called Under the Sea Minis, featuring "fun, fish shapes" instead of the classic ring, launched exclusively in Asda stores. Selling for £1.50 per six-pack, the new product development has been designed to appeal to families and boost basket spending. Party Rings owner, Fox's Burton Companies (FBC), told The Grocer "considerable investment into new kit" was required in the first of a pipeline of shaped biscuit innovations for the brand. The introduction of new shapes of the Party Rings have been labelled an "exciting milestone" for the brand, said head of category insight at FBC Robin Norton. He is confident they will be a hit, following initial testing which showed the products performed well with consumers, above industry standards by 24%. FBC also unveiled a limited Strawberry edition spin-off last month, which sold at 90p per 125g. This hoped to engage and excite existing customers, as well as bring in new consumers of the Party Rings products. Strawberry has been considered the favoured flavour across age groups, and a must-stock for retailers wanting to boost family basket spend. The Strawberry Party Rings therefore aimed to bring a new look and design to the brand that would help it stand-out on the shelf. The healthiest biscuits to add to your shopping basket if you can't resist them The new flavour and shape changes also come after Fox released a new chocolate flavour of their Party Rings, called Choc Minis in 2023. Norton said: "We have some exciting things to come for Party Rings this year" who wants "to make sure we're bringing more fun to the everyday for everyone". The new shaped packs will roll out across all flavours and formats from next month. This includes the classic, full-size Party Rings, through mini formats and the chocolate flavour.
The Sun
22-04-2025
- Business
- The Sun
Fox's making major change to iconic and ‘much-loved' biscuit for first time in 42-year history
AN ICONIC British biscuit will see a new iteration for a limited time from this week. Fox has revealed a new biscuit to be released on April 24, being the first change it has made in their 42-year history. 1 For 12 weeks, there will be a new shape to the "much-loved" iced shortcake biscuit recipe that has long been associated with Party Rings. They are called Under the Sea Minis, featuring "fun, fish shapes" instead of the classic ring, launched exclusively in Asda stores. Selling for £1.50 per six-pack, the new product development has been designed to appeal to families and boost basket spending. Party Rings owner, Fox's Burton Companies (FBC), told The Grocer"considerable investment into new kit" was required in the first of a pipeline of shaped biscuit innovations for the brand. The introduction of new shapes of the Party Rings have been labelled an "exciting milestone" for the brand, said head of category insight at FBC Robin Norton. He is confident they will be a hit, following initial testing which showed the products performed well with consumers, above industry standards by 24%. FBC also unveiled a limited Strawberry edition spin-off last month, which sold at 90p per 125g. This hoped to engage and excite existing customers, as well as bring in new consumers of the Party Rings products. Strawberry has been considered the favoured flavour across age groups, and a must-stock for retailers wanting to boost family basket spend. The Strawberry Party Rings therefore aimed to bring a new look and design to the brand that would help it stand-out on the shelf. The healthiest biscuits to add to your shopping basket if you can't resist them The new flavour and shape changes also come after Fox released a new chocolate flavour of their Party Rings, called Choc Minis in 2023. Norton said: "We have some exciting things to come for Party Rings this year" who wants "to make sure we're bringing more fun to the everyday for everyone". The new shaped packs will roll out across all flavours and formats from next month. This includes the classic, full-size Party Rings, through mini formats and the chocolate flavour.
