Party Rings biscuits are getting a drastic new look after 42 years
Party Rings burst onto the biscuit scene 42 years ago and the icing topped shortcakes have proved a hit with kids and adults alike ever since.
Over the last four decades, the iconic sweet and crunchy treat has changed ever so slightly, with Fox's Burton's Companies (FBC – the company behind the brand), launching mini and chocolate versions of the biscuits.
But for the very first time in its history, Party Rings just got a brand new shape – and it's not round.
The iced biscuits have been re-shaped to look like fish in new Party Rings Under The Sea Minis.
Sold in a multi-pack of six mini bags, the biscuits are available now in Asda for £1.50.
Speaking about the launch, Davina Valetti the marketing controller of Party Rings said: 'Under the Sea Minis is an exciting milestone for the Party Rings brand. It's not every day you change something that's been loved for over 40 years – but we think people are going to be pleased what we've done.
'We're still bringing the party, just with a fun new twist.'
This isn't the only change that's been made either, as the brand also recently started making a limited-edition Strawberry flavour. These can be found in Home Bargains, Farm Foods, Poundland and Iceland for 90p per pack.
Shoppers are already going wild over the new look Party Rings after snaps of the packs were shared on social media, hailing them 'cute' and 'adorable'.
On Facebook, on the Snack News & Reviews page, people were quick to say they would 'love' to try the biscuits. Helen Marshall claimed they'd be perfect as a snack on a seaside holiday, as Lisa Sims wrote: 'OMG these are too cute.'
'I know a little girl who would love these,' proclaimed Kirsty Moore, and Seana Deacon shared: 'Need to get a few packs of these'. More Trending
Elsewhere on Facebook, some were baffled by the new shape and the choice to still call them 'Party Rings'.
Jade Delbridge-Bays pointed out: 'They're not really party rings they're party fish.' And Nick Dunger agreed, commenting: 'But they aren't ring-shaped. I'm confused.'
Cara Love wasn't very impressed with the new product, saying: 'So sad, they look terrible. Bring back Mini Party Rings.'
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But not all those who were sceptical were opposed to trying them, with Liz Goff adding: 'Omg that's not party rings… but I might still have to get some to check them out.'
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