Asda launches 80s nostalgic sweet treat ‘with a fun new twist' for just £1.50 – and it's perfect for kids' lunchboxes

Scottish Sun

07-05-2025

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A new version of a beloved childhood snack has been released. The move is the first of its kind in 42 years.
SUGAR RUSH Asda launches 80s nostalgic sweet treat 'with a fun new twist' for just £1.50 – and it's perfect for kids' lunchboxes
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ASDA is selling a creative take on a nostalgic 80s sweet treat - this time with 'a fun new twist' for just £1.50.
For the first time in its 42-year history, Fox's Burton's Companies have changed the design of their classic Party Rings biscuits.
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After 42 years, Fox's Burton's Companies have released a new 'under the sea' design
Credit: Asda
The beloved sweet treat, which features a shortcake biscuit topped with colourful icing, offer a great nostalgic snack that originated in the 80s.
Now, Asda is selling a unique version of the snack, making it the perfect time to revisit childhood nostalgia.
Available in packs of six mini bags for just £1.50, the "Under the Sea Minis," feature fish and star shaped designs with the same great original flavours.
Customers were clearly excited about the product launch as they commented on a Facebook post tagging their friends and family asking them to pick up the exciting new design.
One customer wrote: "We need these for any future birthday parties."
Other commenters expressed their love for the design, as one wrote: "how cute?" and another said: "these are too cute xx"
One shopper hoped to buy some in readiness for a seaside holiday, a very fitting snack given their sea-themed shape.
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The new Party Rings are available at Asda for just £1.50 for six mini bags
Credit: Getty
Davina Valetti, marketing controller of Party Rings, said about the launch: "Under the Sea minis is an exciting milestone for the Party Rings brand.
"It's not every day you change something that's been loved for over 40 years, but we think people are going to be pleased what we've done.
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"We're still bringing the party, just with a fun new twist."
The mini bags mean that they are a great snack option for kids' lunchboxes, or for adults who want to relive the flavours of their childhood.
Other versions of the popular snack have recently launched, including a limited-edition Strawberry flavour.
With a pleasing pink icing, these traditionally-shaped full-sized rings are available for just 90p from retailers like Home Bargains, Poundland and Iceland.
The classic ring-shaped design is also available in bags of six mini packs, currently just 82p at Asda thanks to their rollback pricing.