I saw 'Conclave' in theaters 5 times. Here's why Gen Z was so obsessed with it — and the real thing.

Business Insider

08-05-2025

I have a confession.
I saw " Conclave," the movie, five times in the theater.
It's shocking, I know, in an era when movie theater attendance has been tanking, but it meant I was well-prepared for this week's real-life event and the inner machinations of the cardinals who ultimately selected Robert Francis Prevost to be the next pope.
It also meant I understood all the Gen Z hype around it.
First, there's " Pope Crave," a play on the popular "Pop Crave" X account, which has transitioned from sharing "Conclave" film memes to reporting live from the event itself.
Then there were TikTok edits and betting pools. Even NBC's Steve Kornack, another unlikely Gen Z icon, jumped in, breaking down the conclave à la his popular election coverage — signature khakis and all.
So why the huge surge in interest in the real conclave — and the film?
Gen Z loves access, exclusivity, and drama
In an age when social media and direct virtual access have come to dominate politics, the movie gave Gen Zers a fictional glimpse at what might happen behind closed doors — an inroad into a ritual that, by design, is shrouded in secrecy and pomp. When the real event rolled around, anyone who had seen the film could feel like they were already in on the secrets.
Some of the most affecting parts of the film are grounded in the humanity of its holy men: The throughline of Ralph Fiennes' Cardinal Lawrence, the dean of the "Conclave," is his growing detachment from his own faith. Factions snipe at each other, the purest of men are petty and short, and the desire for power and institutional stability is a blinding force for some. Those are certainly themes that are resonant for younger viewers who have often joked about constantly living in unprecedented times.
And those themes resonated with audiences: Conclave also emerged as a surprise box-office hit, a standout in a time when big superhero franchises and reboots are floundering. And, yes, it amassed its own barrage of TikTok edits — another Gen Z hallmark.
The film primed Gen Z for the actual event
It's like knowing Taylor Swift's catalog so well that you can spot the Easter Eggs in her newest music — you're naturally going to be a bigger fan, notice the inside details, and debate what it all means in the group chat.
The actual conclave meant that, unlike dramas such as "Succession" or "Game of Thrones," the movie crossed a little bit into reality; Gen Z came in with an acute, gossipy understanding of what might be happening behind closed doors and was ready to speculate. That offered the opportunity to edit, post, and bet away.
The film, and the actual event, also came at important times for Gen Zers. "Conclave" gained box office steam right around the 2024 election, suggesting an appetite for a contained story about a high-stakes and tumultuous election; the film's box office yields for the Friday and Saturday following the election both came in over $1 million. (I did not pay for five individual viewings. As a sober-curious, subscription-maximizing young person, I'm a member of AMC A-List, which allows me to see four movies a month for just under $30.)
The appointment of a new pope comes at a consequential life stage for many Gen Zers, even as the share of young Catholics in the US shrinks: Many in my age cohort are considering marriage or having their first children. A new pope might dictate how much, if at all, they choose to be involved in their religion or raise a child within it.
Now, ironically, we're in a world with a new pope tailored to the Gen Z age: Folks are already combing through his X account and finding his political takes. Welcome to the official Pope Crave era.
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