Arab Podcast Programme showcases emerging regional talent in first week
The Dubai Press Club has launched the second edition of its 'Arab Podcast Programme,' an initiative aimed at nurturing the next generation of Arab content creators in the rapidly expanding podcasting space. The programme's inaugural week brought together leading podcasters, trainers and industry experts from across the Arab world, who engaged with enthusiastic youth eager to establish their presence in the digital audio domain.
Launched on July 7 at the Dubai Press Club, the five-week programme is being led by Charbel Issa, a certified trainer from Podeo, one of the MENA region's foremost podcasting platforms. The intensive training offers participants a deep dive into the podcasting process, combining theoretical frameworks with hands-on learning. From content strategy and branding to recording techniques, editing, hosting, distribution and marketing, participants are equipped with the skills to create compelling Arabic-language podcasts.
This initiative is part of the Dubai Press Club's broader commitment to driving innovation in Arab media and promoting digital literacy in alignment with shifting content consumption habits. The programme also seeks to boost the global visibility of Arabic audio content and position podcasting as a dynamic platform for self-expression, creativity, and professional growth.
Throughout the first week, participants—young men and women from across the Arab region—were introduced to eight core training modules, covering every stage of podcast production. These included guidance on crafting podcast identities, improving technical recording quality, analysing audience behaviour, and applying global best practices in audio storytelling.
Maryam Al Mulla, Acting Director of the Dubai Press Club, praised the enthusiasm and dedication shown by the participants, highlighting podcasting's growing influence among younger audiences. She noted that the programme is designed not only to impart foundational knowledge but also to foster practical skills, enabling participants to create and launch their own podcast projects under the mentorship of industry veterans.
'We've seen a remarkable level of engagement from participants during the first week,' Al Mulla said. 'This reflects a deep-rooted interest among Arab youth in developing their voices and creating quality content that resonates both regionally and internationally. Our goal is to empower them with the tools and platforms they need to thrive in the digital era.'
Stefano Fallaha, CEO and Founder of Podeo, echoed this sentiment, describing the initiative as a critical step in expanding the Arabic podcasting landscape. He emphasized the value of such targeted training efforts in giving young creators the confidence and capabilities to produce innovative, market-ready content. Fallaha also reiterated Podeo's commitment to supporting sustainable podcasting careers through monetization opportunities and ecosystem development.
As the programme progresses into its second week, participants are preparing to pitch their podcast concepts. These presentations will be followed by tailored feedback and development sessions, facilitated by experts from The Direction Podcast, Podcast Pro, and the Dubai Press Club.
The Arab Podcast Programme continues to reflect Dubai's leading role in shaping the future of Arab media and underscores the Dubai Press Club's ongoing efforts to prepare Arab youth for success in a fast-evolving digital communications landscape.
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