Kyunki Saas Bhi Kabhi Bahu Thi Reboot Becomes Highest-Rated Hindi Daily Soap In 5 Years; BARC Ratings Out
Kyunki Saas Bhi Kabhi Bahu Thi reboot, which premiered on July 29 on Star Plus and JioHotstar, made a remarkable debut with a 2.5 TVR, making it the highest-rated Hindi GEC fiction launch (drama series or daily soap broadcast on Hindi-language General Entertainment Channels in India) in the last five years, as per BARC data. In a fragmented TV landscape where most fiction shows fail to cross the 2 TVR mark in their opening week, this can be safely touted as a landmark achievement.
Airing at 10:30 pm on weekdays, the late prime-time slot series is also available for streaming. The show brings back Smriti Irani and Amar Upadhyay as Tulsi and Mihir Virani, joined by a new generation of the Virani family, sparking nostalgia among fans.
What worked for Kyunki Saas Bhi Kabhi Bahu Thi reboot?
Leaning heavily on nostalgia, the reboot used the original theme song and brought back iconic characters, aiming to connect with viewers who loved the early 2000s classic. The first episode also paid homage to characters like Baa and Savita Virani.
Kyunki Saas Bhi Kabhi Bahu Thi reboot relied on best promotional tactics
The show benefited from an aggressive promotional campaign across TV and digital platforms. As per an Exchange 4 Media report, the show locked in eight major sponsors ahead of the launch, and four more advertisers came on board just a day before the premiere, impressed by the buzz and projected viewership. The additional sponsors are believed to include brands from the consumer electronics, insurance, and household goods sectors, though their names remain undisclosed.
Piyush Goyal, TV Distribution Head at JioStar, called the 2.5 TVR a 'milestone" and thanked the distribution network for amplifying the show's reach. He also hailed it as the biggest Hindi GEC fiction launch in the past five years.
Kyunki Saas Bhi Kabhi Bahu Thi reboot first episode review
News18 Showsha rated the show with 3 out of 5 stars in its first-episode review if Ektaa Kapoor's show. An excerpt from our review read: 'It is worth noting that as Ekta Kapoor reintroduces Tulsi and Mihir to the screen, she adds an emotional masterstroke — a beautifully edited video montage featuring their most iconic moments from the original series. This heartfelt compilation plays like a nostalgic rewind, capturing the essence of their enduring bond, dramatic highs, and tear-jerking lows. It's a deliberate and touching reminder of why these characters became household names in the first place."
First Published:
August 07, 2025, 10:51 IST
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