33 Fall Must-Haves From Amazon's 'Internet Famous' List
Eos Vanilla Cashmere Lip Butter, aka the LIPPIE version of the TikTok-beloved, wildly popular "cashmere" body lotion that sells out on Amazon so often that its fans are constantly stocking up. Reviewers love that this leans into a more light caramel-y vanilla taste, and leaves dry lips feeling oh-so-soft both for daytime and overnight use.
A ridiiiiiculously popular Yara perfume roller you will love as a warm, soft, floral-leaning vanilla to evoke the coziness and comfort of fall without leaning too musky. It's designed so you can either wear it alone or use it to enhance your favorite vanilla, floral, and woodsy scents.
A pair of TikTok-famous ~Butterluxe~ leggings from the cult-favorite, affordable Amazon brand CRZ Yoga that will be so soft and light on your skin that it will feel like slipping on nothing at all. If you love the look and utility of leggings but hate hate hate compression and pinching, you'll love these holy grails — they're so luxe that one reviewer even said they're "LITERALLY the same as Lululemon!!"
Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use — a boon when that new fall schedule has you more sleep-deprived than ever.
A "Buf-Puf" gentle facial sponge, which is designed to oh-so-gently lift dry, dull skin cells and remove dirt, excess oil, and makeup, so your skin is primed and smooth. Reviewers especially love this for helping lift up dirt that causes breakouts, and for helping prep their skin for makeup.
Clinique Almost Lipstick Tinted Lip Balm in Black Honey you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes.
An oh-so-soft fall-friendly tunic reviewers are already obsessssssed with because it is just. that. COZY. If you want to spend fall feeling like a snuggly, chic bean, this will be just the ticket.
Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh...witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy like the fresh fall dew. ✨
A pair of sophisticated golden stud earrings with an understated drop effect and twisted illusion design you'll love for adding a little bit of ~intrigue~. This is the ultimate chic accessory for elevating work outfits for an out-to-dinner looks.
Bath & Body Works' Mahogany Teakwood High Intensity Candle for anyone who doesn't just love fall, but LOVES fall. This intense candle will fill your space with the oh-so-rich scents of dark oak with a touch of frosted lavender that will fill your home with a clean, woodsy, oh-so-inviting scent that will linger long after you blow the flames out.
Olay Super Serum Body Wash that will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the spring sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
Arencia's Korean Rice Mochi Face Cleanser anyone with sensitive skin will REJOICE over — this wildly popular, deep-cleansing formula will defend skin against dryness irritation while also exfoliating, brightening, and removing excess sebum to minimize the appearance of pores. Reviewers also swear by this for acne, and love that a little bit goes a long way!
A set of classic Goody Ouchless Elastic Hair Ties, because you will be SO glad you thought to stock up on them before your schedule starts getting hectic. Reviewers absolutely adore these tried-and-true elastics because they have a secure hold on *all* hair types, and don't snag or pull your hair or snap on your unsuspecting fingers.
Dr Teal's Epsom Salt Magnesium Soak, which is basically $6 of pre-bedtime BLISS at the end of a long, hectic day. If your brain has been taking you for a loop with stress lately, this might be just the trick to get you back into a restful zone.
An air fryer cheat sheet perfect for anyone trying cook more meals at home this fall, especially since it will basically pay for itself on the first use — you can magnetize this right to your fridge and know precisely how to cook meats, veggies, and frozen food to perfection, helping eliminate food waste and save your budget from takeout.
A ridiculously durable, windproof Repel travel umbrella with a LIFETIME warranty, making it the true last umbrella you'll ever buy. This uses Teflon and fiberglass ribs instead of flimsier aluminum, which helps it keep its shape in 85 MPH winds, and still manages to be super lightweight and compact for travel.
Neutrogena Exfoliating Healthy Scalp Clarifying Shampoo you will be SO glad you bought if you're someone dealing with oily hair, limp hair, or scalp build-up. This formula will help revive hair at the root so you don't feel like you have to double-wash your hair or use a mountain of dry shampoo every morning to make it look fresh.
A pair of Ugg-inspired memory foam slippers to give you all the decadent comfort and cuteness of Uggs for a truly microscopic price, with a ton of adorable color options to boot. Anyone who stands between me and the fuzzy light pink version does so at their own risk.
E.l.f's Lash Xtndr Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
A retro-inspired shoulder clutch bag reviewers compare to $$ Coach and Aritizia version, and love for the timeless design and unexpected roominess. Watch out, cast of Friends, there's a new '90s "it" influencer in town. 😎
Monday Haircare Dry Shampoo with all the oil-absorbing, refreshing power of its competitors, *plus* added keratin for protection against frizz and breakage. Fall might have you busier than ever, but you've got a $7 secret weapon now.
A clamp-on attachable desk cup holder so you can navigate your desk at your leisure without worrying about knocking your coffee into your poor, unsuspecting laptop and making your waterlogged keyboard go 🫠. This is also an excellent place to stash pens and even your headphones so you can better keep track of them!
A flower reed diffuser set with a lavender and eucalyptus scent to make your home feel all inviting and elevated, like it fell out of one of those HGTV shows.
Medicube Deep Vitamin C Golden Capsule Face Moisturizer for a K-beauty staple that's almost a little *too* fun to use — it comes with liposome capsules you can pop on your skin, helping brighten and smooth your complexion with the added burst of concentrated vitamin C and niacinamide. This is designed to have both instant *and* lasting results, with many reviewers noting an immediate difference in skin's radiance after the first use!
A reviewer-beloved basic crewneck tee that will play nice with ALL your jeans and skirts, since it's just the right amount of compressive and easily slides under waistbands. Also, at that price point, and in THIS MANY colors??? Seems like it's Restock Your Wardrobe O'Clock.
L'Oreal Paris Infallible Brow Lamination for a new holy grail that will have you swearing off expensive lamination treatments for all time. This water-resistant formula stays the heck put for up to 24 hours (!) and won't leave any icky sticky residue behind.
A timelessly classic JanSport SuperBreak One Backpack, aka the ultimate in durable, lightweight, and reliable backpacks that will always exist at the intersection of Usefulness and Nostalgia. This will be the perfect size for all your back-to-school and traveling needs and last you so long that it'll pay for itself and then some over the years.
Dr. Martens Carlson Mules for a timelessly chic option that will tie all your cozy autumnal looks together so easily that you'll feel like you're starring in a Meg Ryan movie. Bonus — tons of reviewers rave about how comfortable these are, with no break-in period required!
A set of reviewer-beloved, super comfortable ribbed silicone oven mitts so you can feel chic and put together even as you pull things out of the oven that have names like "piecaken" and "everything but the kitchen sink cake." (I don't know if that exists, but if you buy these oven mitts, I trust you to make it so.)
Levi's Cinch Baggy Jeans, aka the closest you can get to a tailored fit — the band at the high waist can be altered to tighten to your shape, so you get your *denim's kiss* perfect fit. These also has a good amount of stretch to them, so you'll have the cutest *and* the comfiest booty in the room.
Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz.
A cult-favorite Flairisol Olivia, a continuous oil sprayer with built-in portion control that has won the allegiance of reviewers from professional chefs to at-home bakers. The ultra-fine spray makes it ridiculously easy to work with, especially for people tracking nutrition stats for their own sake or for a restaurant's — each spray is equivalent to one gram of oil for easy measuring.
A suuuper thin, breathable Hanes slub knit hoodie as the ultimate "just in case" layer on days when the weather is having an existential crisis and taking you for the ride.
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As a result, we're not thinking about what happens when a relationship publicly implodes, and our mileage in the aftermath may vary. In this case, we've gone from tablescapes to tribunals. I live for the mess. But we're not entitled to any of it. Admittedly, I live for it. I also desperately need us all to collectively march out our front doors and touch the nearest patch of grass. Perhaps it's that when gay audiences see gay people in relationships, they receive outsize attention and parasocial projections both on the relationship as a concept and also the individuals within them because of the representation the community sees from them – especially considering the historic lack of representation we've felt in spaces that were not ours to create. But, gay people set conveniently aside, the thematic thread in any kind of online relationship is that we're buying what they're selling in an economy predicated on attention. 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Not for a couple or content creator navigating a difficult space that sees their comment section revolting against the absence of a relationship that doesn't exist anymore. And not for the people somewhere in between, navigating a spew of videos by and about couples who aren't together anymore. What do influencers actually owe you? It's easy to wave this off as a piece of non-reality – it's not real and can't hurt us – but as our younger generations continue to experience higher levels of isolation, the internet grows as a bastion of community and connections, and thus the real-world impacts become more undeniable. The internet is real and it can hurt you. Perhaps there's some schadenfreude there in getting to see the walls crumble down and reality peek through. Real relationships and real people are deeply complicated, take a metric ton of work and you are not promised your idea of success. Seeing that stripped away thrills us because it's a reminder that the influencers who dupe us into buying their display of perfection are not all they pretend to be. It's fine to admire what you aspire for. It's good, even, to identify and appreciate that you have representation. But also accept that you are only getting the version of the story influencers choose for you. This is an attention economy, and they benefit from obfuscating the truth. It should not stop us from pursuing our own and living our lives defined by our own rules. The reality is that we never should've been idolizing relationships like Probably This – or the people who actually live them – to begin with. Otherwise, we're living in a digital panopticon of our own making. Did that former influencer couple ever really owe anyone the truth? And are we, as a society, OK when relationships ending on any sort of stage sends ripples across tens of thousands of people eager to engage in an algorithmic bloodletting? Probably not. Drew Atkins is an opinion digital producer for USA TODAY and the USA TODAY Network. Reach him at aatkins@
