
Al Masaood Power Division and Volvo Penta to Showcase Decarbonisation Advancements at Middle East Energy 2025
Al Masaood Power Division, part of a leading business conglomerate in Abu Dhabi, Al Masaood Group, is set to showcase new decarbonisation technology from its long-standing global partner, Volva Penta, at the 49th edition of the Middle East Energy exhibition and conference.The event, taking place at the Dubai World Trade Centre from April 7 to 9, is a platform for energy industry professionals to connect with global energy providers, explore innovative products and solutions that are revolutionizing the energy sector, and establish enduring business connections.Al Masaood Power Division will be exhibiting Volvo Penta's scalable battery energy storage subsystem as well as their hydrogen dual fuel engine at booth H7 E10. The subsystem is designed for rapid charging and discharging in industrial applications featuring energy-dense batteries. The solution's energy and power are optimised to meet operational and business requirements.Rasso Bartenschlager, General Manager, Al Masaood Power Division, said: 'Al Masaood Power Division remains committed to contributing to a net-zero future through low-emissions, high-performance solutions. The products we are showcasing from Volvo Penta are aimed at doing just that – they are designed to be reliable and high performance while supporting evolving energy needs . We are pleased to be here at Middle East Energy as it is a key platform in our goal to help achieve a greener future for both Abu Dhabi and the UAE.'Volvo Penta will additionally present its hydrogen dual fuel solution based on their Stage V D8 combustion engine. It is able to run on a hydrogen-diesel mix and is geared towards helping businesses navigate the energy transition. The company's combustion engine platform is already certified to run on hydro-treated vegetable oil (HVO), with some such as their D17 genset engine slated for renewable fuel development.Hannes Norrgren, President Industrial, Volvo Penta, said: 'we place a strong customer-first focus in our decarbonisation strategy, from ensuring that our combustion engines are emissions compliant and ready for renewable fuel adoption in the near future, to co-engineering reliable and high performing battery energy storage subsystems that are fit for purpose. Presenting our solutions with Al Masaood Power Division at Middle East Energy is an excellent opportunity to highlight the progression of our sustainable power generation solutions among industry peers and energy providers from around the world.'In this edition, Middle East Energy prioritised five major product sectors that are leading the way in the energy transition as the world moves towards a diverse, digitised, and sustainable future. These sectors include Smart Solutions, Renewable and Clean Energy, Back-up Generators and Critical Power, Transmission and Distribution, and Energy Consumption and Management.
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Al Bawaba
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Al Masaood Group Signs Strategic Agreement with ADNOC Distribution to Enhance Lubricant Supply Chain
Al Masaood Group, a leading Abu Dhabi conglomerate, has signed a strategic agreement with ADNOC Distribution, the UAE's largest fuel and convenience retailer, expanding their collaboration for the supply of lubricants to Al Masaood's service centres. The agreement extends across Al Masaood's key verticals, including its automotive and industrial divisions, solidifying the long-standing relationship between the two Voyager, produced in the UAE and marketed by ADNOC Distribution in 46 countries, is the UAE's best-selling lubricant brand. With its extensive product range, ADNOC Distribution is uniquely positioned to meet the diverse and evolving needs of Al Masaood's automotive and industrial businesses. This collaboration aligns with Al Masaood's commitment to supporting the local market and economy while strengthening its In-Country Value (ICV) contribution. By formalising this partnership, Al Masaood also continues to commit to the 'Make It in The Emirates' initiative, leveraging local manufacturing capabilities to drive sustainable growth. Hani El Tannir, CEO, Al Masaood Group Industrial, said: 'We are proud to reaffirm our commitment to the national economy through this significant agreement with ADNOC Distribution. This partnership helps us to reinforce our strategic objectives across all our divisions and companies. This collaboration not only emphasises our shared values of operational excellence but also strengthens our long-standing relationship, paving the way for future opportunities and growth.'Eng. Saber Mohammed Al Ammari, Vice President of Lubricant, Base Oil & Specialties at ADNOC Distribution, said: 'We are pleased to supply our high-performance, UAE-made ADNOC Voyager lubricants to Al Masaood Group, building on our two companies' longstanding commercial relationship. This deal reinforces our role as a trusted partner in the advancement of the country's industrial and automotive sectors, supporting the UAE's economic diversification and growth.'Al Masaood has built decades-long alliances with key national entities, and ADNOC Distribution remains a trusted and integral partner along its growth and innovation journey. By forging strong national partnerships, Al Masaood continues to reinforce its position as a key player in the UAE's automotive and industrial sectors and reaffirms its commitment to the country's economic and industrial advancement.


Al Bawaba
08-04-2025
- Al Bawaba
Al Masaood Power Division and Volvo Penta to Showcase Decarbonisation Advancements at Middle East Energy 2025
Al Masaood Power Division, part of a leading business conglomerate in Abu Dhabi, Al Masaood Group, is set to showcase new decarbonisation technology from its long-standing global partner, Volva Penta, at the 49th edition of the Middle East Energy exhibition and event, taking place at the Dubai World Trade Centre from April 7 to 9, is a platform for energy industry professionals to connect with global energy providers, explore innovative products and solutions that are revolutionizing the energy sector, and establish enduring business Masaood Power Division will be exhibiting Volvo Penta's scalable battery energy storage subsystem as well as their hydrogen dual fuel engine at booth H7 E10. The subsystem is designed for rapid charging and discharging in industrial applications featuring energy-dense batteries. The solution's energy and power are optimised to meet operational and business Bartenschlager, General Manager, Al Masaood Power Division, said: 'Al Masaood Power Division remains committed to contributing to a net-zero future through low-emissions, high-performance solutions. The products we are showcasing from Volvo Penta are aimed at doing just that – they are designed to be reliable and high performance while supporting evolving energy needs . We are pleased to be here at Middle East Energy as it is a key platform in our goal to help achieve a greener future for both Abu Dhabi and the UAE.'Volvo Penta will additionally present its hydrogen dual fuel solution based on their Stage V D8 combustion engine. It is able to run on a hydrogen-diesel mix and is geared towards helping businesses navigate the energy transition. The company's combustion engine platform is already certified to run on hydro-treated vegetable oil (HVO), with some such as their D17 genset engine slated for renewable fuel Norrgren, President Industrial, Volvo Penta, said: 'we place a strong customer-first focus in our decarbonisation strategy, from ensuring that our combustion engines are emissions compliant and ready for renewable fuel adoption in the near future, to co-engineering reliable and high performing battery energy storage subsystems that are fit for purpose. Presenting our solutions with Al Masaood Power Division at Middle East Energy is an excellent opportunity to highlight the progression of our sustainable power generation solutions among industry peers and energy providers from around the world.'In this edition, Middle East Energy prioritised five major product sectors that are leading the way in the energy transition as the world moves towards a diverse, digitised, and sustainable future. These sectors include Smart Solutions, Renewable and Clean Energy, Back-up Generators and Critical Power, Transmission and Distribution, and Energy Consumption and Management. © 2000 - 2025 Al Bawaba ( Signal PressWire is the world's largest independent Middle East PR distribution service.


Al Bawaba
13-02-2025
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Al Masaood's Auto Central Awarded 5-Star Vehicle Workshop Rating by MOIAT
Auto Central, Al Masaood Group's multi-brand automotive repair and service centre, has been awarded the highly coveted 5-Star Vehicle Workshop rating by the UAE Ministry of Industry and Advanced Technology (MOIAT) for its Dubai and Mussafah M14 branches. Achieving this certification on the first attempt highlights the dedication and high standards upheld across every aspect of Auto Central's operations. The 5-star rating aligns with MOIAT's initiative and broader objective of enhancing customer confidence within the automotive service sector. Attaining this certification requires meeting a comprehensive set of standards across key areas, including operations, infrastructure and service quality. This involves technical compliance with industry regulations, strict adherence to safety protocols, and the maintenance of a well-trained, qualified team of staff and technicians. Beyond technical and environmental compliance, the certification reflects Auto Central's focus on delivering seamless, customer-centric experiences across all its facilities. Customers visiting the workshops can expect comfortable waiting areas, clear and transparent communication, and efficient, digitised processes designed to elevate their overall journey. Auto Central also provides a range of value-added services, reinforcing its commitment to convenience and customer satisfaction. Jens Mauersberger, General Manager, Auto Central said: 'We are immensely proud to have earned the 5-Star Vehicle Workshop rating on our first attempt. This accomplishment is undoubtedly a result of our unwavering commitment to maintaining the highest standards in our operations and services. After more than two years of hard work and careful preparation, we have met the rigorous criteria set by MOIAT. We will continue to build on this success, ensuring quality experiences for our valued customers. A special thank you to Gulftic Certifications for their support and guidance throughout this process.' Victorino Abejero, Managing Director of Gulftic Certifications LLC, said: 'Achieving the 5-Star Vehicle Workshop rating is no small feat. It requires a strong commitment to quality, safety, and customer satisfaction, and Auto Central has truly set the benchmark in the industry. Their dedication to meeting the stringent standards set by MOIAT is evident in the excellence they've demonstrated across all their operations. This certification is a reflection of their hard work, and we are pleased to have supported them through this process.'