How Aldi shoppers can get new beauty products for free before they hit stores
The supermarket's cult beauty Club is officially back for its third year, with applications now open until May 20.
Aldi has become famed for many things over the years. Lower prices and its much-loved middle aisle are just two things that come to mind when you think of the budget German store.
However, the supermarket chain has also become a popular go-to for beauty fans thanks to its in-house Lacura brand that often sells out every time a new line drops in the coveted Specialbuys section.
Not only does the beloved beauty line offer high quality products at low prices, but some of them have been rumoured to take on luxury brands from the likes of Dyson, Weleda, Elemis and much more.
Fortunately, devoted fans are able to get their hands on some products early with the Aldi Beauty Club that allows them to preview new products before they officially land in stores.
In even better news, the cult community is officially back for its third year and, if you want to be in with the chance of being on this year's panel, then we have all the information you need to apply.
The discounter is officially looking for 10 beauty trendsetters who will become parts of its exclusive panel of members, helping to shape Aldi's future beauty decisions and its Lacura brand for 2026.
Applications are now open to anyone with an Instagram or TikTok account until 11:59pm on Tuesday, May 20, with the lucky winners receiving the supermarket's latest summer beauty range before it even hits stores on Thursday, June 5.
Members of the exclusive beauty club will receive an assortment of cosmetics, skincare and haircare products in return for their feedback that will help the supermarket's beauty brand decisions in the future.
Those who become part of the panel will be able to use their beauty expertise to review each product they receive and help to identify emerging trends within the industry.
Fans who are eager to become part of the Aldi beauty Club are being asked to simply send an email to beautyclub@aldi.co.uk with a 150-word explanation on why they would be suitable for the role, alongside what their favourite product from the brand.
To give aspiring fans an insight on what being a judge entails, 34 year-old Vicki Hunt from Aldridge, West Midlands shared her experience of being on the panel in 2024.
Vicki said: "Being part of the Aldi Beauty Club was an exciting experience – I got to try new products early and share exclusive reviews with my followers. It wasn't just fun; it helped me grow my platform and connect with a community that loves affordable beauty as much as I do. If you're into skincare and makeup, this is an opportunity you don't want to miss."
Julie Ashfield, Chief Commercial Officer at Aldi UK, added: "Our customers are at the heart of everything we do – and the Beauty Club is a direct way to listen, learn, and innovate. By working with passionate beauty enthusiasts, we're able to create high-performing, trend-led products that still deliver amazing value. That's what makes Lacura stand out."
Lacura fans can find out more information regarding the application process on the Aldi Beauty Club page here.
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How to apply for Aldi's Beauty Club
To receive free Lacura products in return for feedback, aspiring beauty fans can send an email to beautyclub@aldi.co.uk before the deadline on 11:59pm on Tuesday, May 20.
The email will need to include the following information:
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