Re/Done appoints Phillip Prado as new CEO
The brand now has two boutiques in California, another in the Hamptons, in Aspen, and two more stores in Seoul, South Korea. Two years ago, Barron and Mazur also opened their first boutique in Paris, on the chic Rue de Grenelle in the 7th arrondissement.
Further initiatives are expected in the coming months with new markets such as New York, London and further expansion in Asia, and a renewed focus on optimizing the e-commerce business at shopredone.com.
Style Capital, the Milan-based private equity firm that first invested in Re/Done in 2018, has reaffirmed its commitment to the brand, becoming majority shareholder and signaling confidence in the company's long-term potential and international expansion plans. Susan Chokachi, longtime luxury executive and former Gucci chief brand officer and president and CEO of Gucci Americas, joins as chair of the board.
'Now is the right time to reinforce the structure of the company, financially and from a management standpoint, so we are pleased to appoint Phillip and to have Susan's experience to help guide the company into the next era,' said Roberta Benaglia, CEO of Style Capital.
'We have always believed in the vision of Re/Done and are committed to help fuel the brand's growth for the future.'
'Re/Done has always had a distinct position in the market—equal parts iconic brand, cultural movement, and creative platform,' said Chokachi.
'Re/Done has been an industry trailblazer on vintage and upcycling, building a great American brand on creative principles that matter to younger consumers. With Phillip at the helm and the continued support of Style Capital and the brand founders, we are poised to scale the best of the brand's core promise, while honoring its California roots and cultural authenticity.'
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