Ecomobi and Lazada Affiliate: From ground Zero to a regional force in Southeast Asia's Affiliate landscape
JAKARTA, Indonesia, June 12, 2025 /PRNewswire/ -- At Lazada Affiliate SEA Awards 2025, Ecomobi received "Affiliate of the Year 2024", a recognition given to top performers for their outstanding contributions to the affiliate marketing ecosystem.
A collaborative milestone
Founded in 2016, Ecomobi seized the moment as online shopping was set to boom across SEA, aiming to transform affiliate marketing into a sustainable revenue stream for both brands and content creators. In 2018, Ecomobi partnered with Lazada, leveraging social media traffic to popularize Lazada Affiliate across the region.
Ecomobi has grown into one of SEA's leading affiliate marketing platforms, offering an all-in-one ecosystem for brands, creators, and users. With 1M+ creators and 2.5M monthly orders, Ecomobi operates in Vietnam, Philippines, Thailand, Malaysia, and Indonesia, and continues expanding.
On May 23, 2025, at the Lazada Affiliate SEA Awards, Ecomobi proudly received the "Affiliate of the Year 2024" for the Philippines market. The platform was also honored in Vietnam, Malaysia, and Thailand. These mark a significant milestone in Ecomobi's 9-year journey of growth and impact.
At the Awards, Ecomobi shared inspiring stories from KOCs that continue to motivate the team. Messages like "I just hit my first $100!" sent at 2 a.m., or a young mother saying, "Thanks to Ecomobi, I can now take care of my family with affiliate income," are more than milestones- they're emotional rewards that fuel the company's commitment to grow, improve, and empower others.
The Secret to Success: Act Fast - Fail Fast - Learn Fast
Ecomobi's journey hasn't always been easy. Early on, most creators preferred fixed-rate bookings for their guaranteed income, while affiliate deals, which depended on sales, felt too uncertain. To prove the model's potential, Ecomobi tested PPP, CPC, and hybrid strategies, helping creators build remarketing funnels. By embracing a test-and-learn mindset, the company prioritized flexibility, adapting quickly and learning from every success or failure to keep evolving.
The test-and-learn approach extended beyond Lazada Affiliate campaigns to all areas of the business, from product development to market entry strategies. Favoring agility over rigid frameworks, Ecomobi chose to listen, adapt, and evolve in real time. Each test, successful or not, brought the platform closer to the optimal solution.
Ecomobi's core driver in Lazada's 2025 vision
The recognition reaffirms Ecomobi's commitment to innovation in SEA's digital commerce landscape. This is not only a milestone but also a driving force to push boundaries, enhance affiliate solutions, strengthen influencer marketing technology, and deliver impactful value to all stakeholders.
As a strategic partner in Lazada's 2025 affiliate roadmap, Ecomobi plays a critical role in shaping the next generation of affiliate marketing, including:
Recruiting and nurturing high-retention traffic sources such as Mini KOCs, referral-based member networks, and micro-communities- recognized by HubSpot as a proven foundation for sustainable growth. In today's post-mass media era, consumers are moving away from one-size-fits-all content, seeking personalization, emotional connection, and authenticity.
Managing a robust network of over 1 million publishers and KOCs.
Delivering real-time, multi-dimensional tracking and reporting systems to optimize performance.
Looking ahead, Ecomobi is gradually expanding its footprint beyond traditional e-commerce. The company is actively exploring new verticals such as fintech, travel, transportation, and AI-driven marketplaces—aiming to build a comprehensive infrastructure for the affiliate economy in Southeast Asia.
"For Ecomobi, affiliate marketing isn't just a growth tool. It's the infrastructure for the future of digital commerce in SEA," affirmed the CEO. "We're building a world where everyone, from small-scale KOCs to top influencers, has the opportunity to turn their passion into a sustainable career."
View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/ecomobi-and-lazada-affiliate-from-ground-zero-to-a-regional-force-in-southeast-asias-affiliate-landscape-302480028.html
SOURCE Ecomobi
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Bloomberg
2 hours ago
- Bloomberg
Singapore's Scoot to Start Some Routes Lost by Jetstar Asia Exit
Singapore Airlines Ltd. and its budget carrier Scoot will launch new routes and increase existing flight frequencies beginning in August, a spokesperson said, filling gaps left by the exit of Qantas Airways Ltd.'s Jetstar Asia. Scoot will start flights to Okinawa in Japan as well as Medan and Labuan Bajo in Indonesia from October. Between Scoot and Singapore Airlines, the group will also ramp up the number of weekly services to nine other destinations across Malaysia, Thailand, Sri Lanka, Indonesia and the Philippines through the 2025 northern winter season, subject to regulatory approval.
Yahoo
4 hours ago
- Yahoo
Vietnam's FPT Corporation and Indonesia's Bappenas Forge Strategic Partnership to Accelerate National Digital Transformation
JAKARTA, Indonesia, June 13, 2025--(BUSINESS WIRE)--FPT Corporation, Vietnam's leading technology conglomerate and the Ministry of National Development Planning of the Republic of Indonesia (Bappenas) have signed a landmark Memorandum of Understanding (MoU) to advance Indonesia's digital transformation, foster innovation, and develop future-ready digital talent in support of the nation's long-term vision, Golden Indonesia 2045. The MoU marks a significant milestone in Indonesia's commitment to harnessing emerging technologies such as artificial intelligence (AI), green technology, and smart city solutions to drive inclusive and sustainable national development. This partnership also highlights FPT's commitment to the Indonesian market since 2012, further strengthened after the recently upgraded comprehensive strategic partnership between Vietnam and Indonesia. Under this five-year agreement, the two parties will collaborate on a wide range of strategic initiatives aimed at accelerating Indonesia's digital transformation. This includes the joint development of national and sectoral digital transformation strategies, with a focus on enhancing digital governance through the implementation of e-Government systems, Smart Planning frameworks, and e-Monitoring platforms. A key pillar of the collaboration is digital talent development. The parties will design and implement comprehensive upskilling and reskilling programs in critical areas such as artificial intelligence, cybersecurity, software engineering, and data science. These programs will target civil servants, students, and young professionals across Indonesia to build a future-ready workforce. The partnership will also drive joint innovation through pilot projects using AI, green tech, and smart agriculture to tackle challenges in urban management and sustainability. FPT will offer strategic advice and policy input to help shape Indonesia's digital economy, focusing on sectors like logistics, fintech, and digital infrastructure. Finally, the agreement promotes academic and cultural exchange by creating opportunities for Indonesian and Vietnamese students and faculty to collaborate through FPT's global education network, further strengthening people-to-people ties and knowledge sharing between the two nations. This partnership stems from discussions held during the visit of the Indonesian government delegation to FPT in April 2025, led by H.E. Rachmat Pambudy, Indonesia's Minister of National Development Planning and Head of the National Development Planning Agency (Bappenas). During the visit, both sides explored new avenues for collaboration, with a particular focus on artificial intelligence and talent development. With this collaboration, FPT expects to support Indonesia's Golden Indonesia 2045 vision, which identifies AI as a key driver of future economic growth. "This MoU is more than just ceremonial. It is a strategic step towards a solid partnership between Indonesia and Vietnam. In order to fulfill the Golden Indonesia 2045 Vision, we must harness technology, strengthen our industrial base, and invest in future digital talent," explained the Minister of National Development Planning/Head of Bappenas Rachmat Pambudy, on Thursday, 12 June. The Ministry of National Development Planning/Bappenas hopes this cooperation will further solidify the foundation for Indonesia and Vietnam to become leading digital powers in Southeast Asia. "Through this collaboration, we are not only strengthening our national technological capacity but also creating a shared future that is inclusive, sustainable, and rich in innovation for both Indonesia and Vietnam," concluded Minister Rachmat. "FPT is deeply honored to partner with the Government of Indonesia on this transformative journey. Our commitment goes beyond technology. We are here to co-create a future where digital innovation empowers people, strengthens economies, and drives sustainable growth," Nguyen Van Khoa, FPT Corporation CEO, affirmed. "Together with the Ministry of National Development Planning/Bappenas, we aim to build a resilient digital ecosystem that not only supports Indonesia's national vision but also contributes to a more connected and digitally advanced Southeast Asia and Asia-Pacific region." FPT entered the Indonesian market in 2017 and has since then affirmed its position as a trusted IT partner. The company recently signed a $67 million USD agreement with KMP Aryadhana and an AI partnership with Indonesia's state-owned oil and natural gas corporation, Pertamina, amid Vietnam General Secretary H.E. To Lam to Indonesia in March 2025. FPT currently boasts 200 technology experts and two major offices in Indonesia, with a third one planned for opening this year. About FPT FPT Corporation (FPT) is a globally leading technology and IT services provider headquartered in Vietnam and operates in three core sectors: Technology, Telecommunications, and Education. Over more than three decades, FPT has consistently delivered impactful solutions to millions of individuals and tens of thousands of organizations worldwide. Committed to elevating Vietnam's position on the global tech map and delivering world-class solutions for global enterprises, the Corporation focuses on five strategic areas: Artificial Intelligence, Automotive, Semiconductor, Digital Transformation, and Green Transformation. In 2024, FPT reported a total revenue of USD 2.47 billion and a workforce of over 54,000 employees across its core businesses. For information about FPT's global IT services, please visit View source version on Contacts Mai Duong (Ms.)FPT CorporationFPT Software PR 登入存取你的投資組合
Bloomberg
18 hours ago
- Bloomberg
Indonesia Plans to Start Building $80-Billion Giant Sea Wall
Takeaways NEW Indonesia will begin the construction of a giant sea wall that will stretch hundreds of kilometers along the nation's main Java island to prevent flooding and coastal erosion, President Prabowo Subianto said. The sea wall is estimated to cost $80 billion and take about 20 years to build, Prabowo said in a speech to investors at the International Conference on Infrastructure in Jakarta on Thursday. It will span at least 500 kilometers from the island's westernmost city of Banten to the Gresik regency in East Java.
