Ecomobi and Lazada Affiliate: From ground Zero to a regional force in Southeast Asia's Affiliate landscape
A collaborative milestone
Founded in 2016, Ecomobi seized the moment as online shopping was set to boom across SEA, aiming to transform affiliate marketing into a sustainable revenue stream for both brands and content creators. In 2018, Ecomobi partnered with Lazada, leveraging social media traffic to popularize Lazada Affiliate across the region.
Ecomobi has grown into one of SEA's leading affiliate marketing platforms, offering an all-in-one ecosystem for brands, creators, and users. With 1M+ creators and 2.5M monthly orders, Ecomobi operates in Vietnam, Philippines, Thailand, Malaysia, and Indonesia, and continues expanding.
On May 23, 2025, at the Lazada Affiliate SEA Awards, Ecomobi proudly received the "Affiliate of the Year 2024" for the Philippines market. The platform was also honored in Vietnam, Malaysia, and Thailand. These mark a significant milestone in Ecomobi's 9-year journey of growth and impact.
At the Awards, Ecomobi shared inspiring stories from KOCs that continue to motivate the team. Messages like "I just hit my first $100!" sent at 2 a.m., or a young mother saying, "Thanks to Ecomobi, I can now take care of my family with affiliate income," are more than milestones- they're emotional rewards that fuel the company's commitment to grow, improve, and empower others.
The Secret to Success: Act Fast - Fail Fast - Learn Fast
Ecomobi's journey hasn't always been easy. Early on, most creators preferred fixed-rate bookings for their guaranteed income, while affiliate deals, which depended on sales, felt too uncertain. To prove the model's potential, Ecomobi tested PPP, CPC, and hybrid strategies, helping creators build remarketing funnels. By embracing a test-and-learn mindset, the company prioritized flexibility, adapting quickly and learning from every success or failure to keep evolving.
The test-and-learn approach extended beyond Lazada Affiliate campaigns to all areas of the business, from product development to market entry strategies. Favoring agility over rigid frameworks, Ecomobi chose to listen, adapt, and evolve in real time. Each test, successful or not, brought the platform closer to the optimal solution.
Ecomobi's core driver in Lazada's 2025 vision
The recognition reaffirms Ecomobi's commitment to innovation in SEA's digital commerce landscape. This is not only a milestone but also a driving force to push boundaries, enhance affiliate solutions, strengthen influencer marketing technology, and deliver impactful value to all stakeholders.
As a strategic partner in Lazada's 2025 affiliate roadmap, Ecomobi plays a critical role in shaping the next generation of affiliate marketing, including:
Recruiting and nurturing high-retention traffic sources such as Mini KOCs, referral-based member networks, and micro-communities- recognized by HubSpot as a proven foundation for sustainable growth. In today's post-mass media era, consumers are moving away from one-size-fits-all content, seeking personalization, emotional connection, and authenticity.
Managing a robust network of over 1 million publishers and KOCs.
Delivering real-time, multi-dimensional tracking and reporting systems to optimize performance.
Looking ahead, Ecomobi is gradually expanding its footprint beyond traditional e-commerce. The company is actively exploring new verticals such as fintech, travel, transportation, and AI-driven marketplaces—aiming to build a comprehensive infrastructure for the affiliate economy in Southeast Asia.
"For Ecomobi, affiliate marketing isn't just a growth tool. It's the infrastructure for the future of digital commerce in SEA," affirmed the CEO. "We're building a world where everyone, from small-scale KOCs to top influencers, has the opportunity to turn their passion into a sustainable career."
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