logo
White Castle and Marvel Television's "Ironheart" Bring Cravers a Heroic Experience

White Castle and Marvel Television's "Ironheart" Bring Cravers a Heroic Experience

The collaboration celebrates the new Disney+ series with an exclusive drink, custom Slider packaging, a special offer and a chance to give back
COLUMBUS, Ohio, June 9, 2025 /PRNewswire/ -- White Castle is excited to announce its high-flying promotion with Marvel Television's 'Ironheart,' streaming June 24 on Disney+. With a shared connection to Chicago, where the series is based and where White Castle has been a mainstay since 1930, the collaboration is a celebration of innovation and an invitation for Cravers everywhere to make a real-world impact.
For a limited time, Cravers can head to White Castle locations to order the 'Ironheart"-inspired Fanta® beverage, the 'Mechanized Mix,' through the Coca-Cola Freestyle® machine. The drink features a bold and refreshing blend and is the perfect way to fuel up for a day of heroic endeavors. And starting today, Original Sliders will be served in limited-edition Slider boxes inspired by the White Castle packaging seen in the Disney+ series, giving every meal an iconic flair.
Craver Nation Rewards™ members get even more to love. From June 9 through July 31, members who purchase the Fanta® 'Mechanized Mix' drink will earn $2 off their next mobile order and unlock the limited-edition 'Mechanized Mix' badge in the app. It's a superhero-sized reward for White Castle's most dedicated fans. Craver Nation Rewards is free and easy to join, with perks beginning the moment you sign up!
Additionally, White Castle is using its platform to give back. A portion of proceeds from sales of the 'Mechanized Mix' or any Coca-Cola Freestyle® drink will be donated to Girls Who Code, a nonprofit organization committed to closing the gender gap in the technology sector. Girls Who Code has empowered 670,000 individuals to pursue careers in computer science and tech, making them real-life heroes in their own right.
'This collaboration with Marvel Television's 'Ironheart' is a perfect match for White Castle,' said Jamie Richardson, vice president at White Castle. 'Just as Riri Williams follows her Crave while taking on the world as Ironheart, our Cravers are everyday heroes who bring passion and joy to everything they do. We're excited to offer them a taste of 'Ironheart' with the new 'Mechanized Mix' and even more reasons to celebrate through Craver Nation Rewards.'
'Collaborating with a beloved brand like White Castle to celebrate 'Ironheart' has been an amazing way to bring Riri's bold, innovative spirit to life,' said Holly Frank, Walt Disney Studios VP, Partnership Management and Operations, Marvel. 'We can't wait for Cravers and Marvel fans alike to experience how it all comes together when 'Ironheart' premieres on Disney+ on June 24.'
Girls Who Code shared similar sentiments. 'We're grateful to White Castle for using this opportunity to spotlight the importance of gender diversity in tech,' said Dr. Tarika Barrett, CEO of Girls Who Code.
The limited-time promotion will run from June 9 through July 31 at participating White Castle locations nationwide. Cravers are encouraged to visit their local Castle, enjoy the 'Mechanized Mix' and other tasty menu items, and join Craver Nation Rewards to unlock more heroic perks.
For more information on White Castle and to stay updated on the latest promotions, visit whitecastle.com.
About White Castle®
White Castle, America's first fast-food hamburger chain, has been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns and operates about 340 restaurants as well as a retail division providing its famous fare in freezer aisles of retail stores nationwide. As part of its commitment to offering the highest quality products, White Castle owns and operates its own Slider Provider meat plants, bakeries and frozen-Slider retail plants. White Castle has earned numerous accolades over the years including Time magazine's 'Most Influential Burger of All Time' (2014, The Original Slider®) and Thrillist's 'Best Plant-Based Fast-Food Burger' (2019, Impossible™ Slider). In 2021, Fast Company named the fast-food pioneer one of the '10 Most Innovative Dining Companies.' White Castle is known for the legendary engagement of its team members and has received the Great Place to Work® Certification™ for an extraordinary four consecutive years spanning 2021–2024. White Castle is beloved by its passionate fans (Cravers), many of whom compete each year for entry into the Cravers Hall of Fame. The official White Castle app makes it easy for Cravers to sign up for the CRAVER NATION REWARDS™ loyalty program, access sweet deals and place pickup orders at any time. For more information on White Castle and how to Follow Your Crave, visit whitecastle.com.
About Marvel Television's 'Ironheart'
Set after the events of 'Black Panther: Wakanda Forever,' Marvel Television's 'Ironheart' pits technology against magic when Riri Williams (Dominique Thorne)—a young, genius inventor determined to make her mark on the world—returns to her hometown of Chicago. Her unique take on building iron suits is brilliant, but in pursuit of her ambitions, she finds herself wrapped up with the mysterious yet charming Parker Robbins aka 'The Hood' (Anthony Ramos). The series also stars Lyric Ross, Manny Montana, Matthew Elam, Anji White, Regan Aliyah and Alden Ehrenreich. Chinaka Hodge is head writer; episodes are directed by Sam Bailey and Angela Barnes. Executive producers include Kevin Feige, Louis D'Esposito, Brad Winderbaum, Zoie Nagelhout, Chinaka Hodge, Ryan Coogler, Sev Ohanian and Zinzi Coogler. Produced in association with Proximity Media, 'Ironheart' launches on Disney+ June 24, 2025.
View original content to download multimedia: https://www.prnewswire.com/news-releases/white-castle-and-marvel-televisions-ironheart-bring-cravers-a-heroic-experience-302475664.html
SOURCE White Castle

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

MLB acquires stake in Jomboy Media to expand digital presence
MLB acquires stake in Jomboy Media to expand digital presence

Washington Post

time25 minutes ago

  • Washington Post

MLB acquires stake in Jomboy Media to expand digital presence

NEW YORK — Major League Baseball has agreed on a strategic partnership with Jomboy Media and will acquire a stake in the company. The two sides announced the deal on Tuesday. Jomboy Media will be used across MLB's digital channels. MLB will also help grow Jomboy Media's other shows, including 'Talkin' Baseball,' 'Talkin' Yanks,' and 'The Warehouse Games.' Both sides are also expected to collaborate on IP growth and ad opportunities around MLB's key events, including the All-Star Game and Home Run Derby. According to the release, Jomboy Media set revenue and profitability records last year, and had more than 93 million engagements on social media. Jomboy Media was founded by Jimmy 'Jomboy' O'Brien and Jake Storiale in 2017. 'We have long admired the passionate fandom of Jimmy O'Brien and his unique ability to connect with baseball fans,' Noah Garden, MLB deputy commissioner, business and media, said in a statement. 'This partnership will ensure that Jomboy Media will have the resources and access to MLB intellectual property necessary to help it continue to grow. We are looking forward to bringing baseball fans more entertaining content to help further expand baseball's online presence and deeper the connection between our sport and its fans.' Jomboy Media's key property is 'The Warehouse Games,' a league modeled after classic backyard games. The series has nearly 400 million all-time views. 'I continue to be amazed by what our community enables us to do through their endless support. When we started talking about baseball on the internet, it was just a fun hobby. Our community is the reason we've been able to turn this from 'just a hobby,' into something bigger than we ever could've imagined,' O'Brien said in a statement. 'Partnering with MLB marks a huge moment for Jomboy Media, and through this partnership, we'll be able to give back to our community with storytelling that's deeper than ever before.' ___ AP MLB:

Warner Bros. Discovery Splits In Two: What To Look For Next
Warner Bros. Discovery Splits In Two: What To Look For Next

Forbes

time29 minutes ago

  • Forbes

Warner Bros. Discovery Splits In Two: What To Look For Next

Burbank, California, USA - January 9, 2024: Nestled in the heart of the studio, the 513 seat Steven ... More J. Ross Theater is the most elegant and technically advanced theatrical and screening venue at Warner Bros. Studios. The password is 'separate.' Warner Bros. Discovery's formal announcement of its anticipated separation into two distinct media companies follows the industry's latest M&A trend. WBD joins Comcast and Lionsgate – and Fox of several years ago - in spinning off cable networks that still throw off cash but represent a spectacularly successful media past rather than a foundation for the future. As to the specifics of the WBD plan, the company's separation very definitively undoes the merger of the legacy Discovery Communications and Warner Media that closed only three years ago, which of course followed in the footsteps of AT&T purchase of Warner Media which only closed in 2018. There will be two new companies, one now referred to as Streaming & Studios, consisting of the Warner Bros. studio and library, HBO Max, and HBO, the only remaining legacy cable network in its stable. That company will be led by current WBD CEO David Zaslav. The second company is for now named Global Networks, to be headed by current WBD CFO Gunnar Wiedenfels. This company will look much like the old Discovery paired with the old Turner Networks, consisting of Discovery Channel, CNN, TNT, Food Network, and a host of others. This entity – unlike Comcast's Versant spin-off – will assume a great deal of the debt inherited from the purchase of Warner Media by Discovery, adding more challenging fuel to its fire. The legendary stage actor Edmund Kean supposedly said on his death bed: 'Dying is easy; comedy is hard.' So too, is separation easy. The hard part is to successfully shape what comes next. Where should we be looking? Every deal has its own rationale and its own narrative that follows separation – you can't say the act itself guarantees any particular outcome. For Time Warner, it was certainly smart to spin-off both its Time Warner Cable and Time Inc. publishing businesses, but the outcomes for the separated entities diverged wildly. The cable systems eventually landed successfully in the arms of Charter Communications, while life for the stable of iconic Time Inc. magazines has been anything but stable, from the end of Entertainment Weekly to the demise of Sports Illustrated in all but name only. Viacom and CBS tried the merger, separation and then re-merger (as Paramount Global) route, only to end up now in the purgatory of deal hell with Skydance Media's proposed acquisition of Paramount. There isn't much of anything positive to point to in this whole saga. For the Streaming & Studio business, what's left for consolidating? Lionsgate post-Starz spin-off would be the most obvious choice, without the weight of cable networks on both sides and with a host of still-viable Lionsgate franchises including John Wick, The Hunger Games and Saw. This could be a mini-Disney move for the always-deal focused Zaslav. And as to streaming, the move back to the HBO Max brand might end up complicating a quick move to consolidate with other streaming services such as Peacock and Paramount Plus. On the Global Networks side, besides the inevitable continuation of cost-cutting, I'm very curious to see where they go with sports. The separation announcement itself called out 'TNT Sports in the U.S.' among only three listed cable brands (with CNN and Discovery). After losing the NBA rights under its new media agreement, TNT has seemed hell-bent to acquire more sports rights including Roland Garros tennis and the new Club World Cup in soccer. But getting significantly bigger in sports will be extremely expensive, battling both legacy media companies and Big Tech. The new Versant, led by long-time sports media executive Mark Lazarus, has made clear its own intent to double down on sports. And of course, Disney is about to launch its standalone ESPN as sports media competition rages. There was a strange meta-moment this past weekend as CNN, the most prototypical name in cable news, broadcast a live Broadway production of Good Night and Good Luck, the George Clooney vehicle about the legendary newscaster Edward R. Murrow from the 'Tiffany' broadcaster CBS News. But are there two more troubled brands in the world of news today than CNN and CBS News? Paramount Global, CBS's owner, is battling for its corporate life. CBS News is weighing accommodations to the Trump Administration that have already leveled its management and might yet threaten the future of 60 Minutes. CNN's troubles have been under the microscope at least since the WBD takeover, and its digitally centered future is an uncertain one at best. Might there be some partnering in the future for these entities? Among the new Global Networks and its competitors, will there finally be the sunsetting of secondary and tertiary cable network brands? How long can networks such as Paramount's VH1, Disney XD and a host of Global Networks remain 24X7 cable networks as opposed to shifting investment to digital platforms? Decisions like these, far more than corporate separations, will really determine the future direction of these companies and their brands.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store