Superman takes over Dubai: Burj Khalifa, Dubai Mall, and Ski Dubai join the hype
Here's a look at all the cool promotions in the city:
Burj Khalifa, Downtown Dubai
Superman – and David Corenswet – made quite an impression on the city when clips from the movie were displayed on the tallest building in the world. The show began with the words 'Dubai, look up' flashing on the giant façade. That was followed by clips from the new movie and a good look at The Man of Steel and his alter ego, Clark Kent. The promotion was by Reel Cinemas. Instagram user brown_beast_uk called it, the 'best promotion for a movie ever'.
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Ski Dubai, Mall of the Emirates
Batman may get a spotlighted bat in the sky in Gotham city, but superman got a much, much cooler welcome this weekend in Dubai when Vox Cinemas promoted the man on a mission's story by carving the unmistakable 'S' onto a block of ice. The Insta story's caption was: "Superman left his mark at Ski Dubai.
See the legend and his best friend in action, book tickets now at #VOXCinemas July 10! #GreatMoments @MajidAlFuttaim pic.twitter.com/iJp7mA16bk
— VOX Cinemas (@voxcinemas) July 8, 2025
The Dubai Mall
You are bound to notice new and interesting things at the Dubai Mall each time you go there. It's such a dynamic space that homegrown tour brand Frying Pan Adventures even has a food tour planned around the space. This weekend though there was more of a superhero vibe, especially at the waterfall, where if you just looked up you would find that amid the diver statues was a Superman sculpture. The social media handle of the mall wrote cheekily, "Superman just flew into Dubai Mall."
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The Springs Souk
As a fur mum or dad, one of the hardest things to do is leave your pawsome pet at home over the weekend as you explore the city or go for a movie. This week, some pet parents didn't need to – they got to see the Man of Steel and his cute pup on screen alongside their very own doggos. PetWorld UAE teamed up with Reel Cinemas by Emaar, The Springs Souk, and Emaar Dubai to offer a real treat on July 9. Thirty tickets were made available for free on a first come, first served basis, and the bright eyed bushy tailed doggos got to go along with their hoomans. Now if that's not a super treat, we don't know what is.
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Vida Hotels
Ever felt like you were in a comic book? Some folks sure did – at Vida Hotel in Downtown Dubai, when they saw a dressed-up Sup walking around in the lounge, you know, just chilling. There are pictures proving it on social media, and they are captioned: 'Superman's in town.'
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