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Will Royal Enfield's back to the future strategy woo GenZ?

Will Royal Enfield's back to the future strategy woo GenZ?

Economic Times10-06-2025
Few in the world of motorcycles achieved what Siddhartha Lal, managing director of Royal Enfield, did with the reinvention of the iconic Bullet. He rewrote the history of the brand by welding the sinking 20th century macho motorcycle with a trendy facelift. A quarter century later, he's on a mission to remain relevant for the next generation. For Royal Enfield's new bike, which will start selling in early 2026, is electric. When this company
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Royal Enfield Flying Flea C6 Incline Test Teased- Launch Soon?
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Royal Enfield Flying Flea C6 Incline Test Teased- Launch Soon?

Royal Enfield is preparing the C6 for its entry into the market, and with it, for marking its presence in the world of EVs. In line, there are multiple other products, including the HIM-e and the second product under the Flying Flea sub-brand, the S6. While the exact timeline of the launch of these products is yet to be revealed, the manufacturer has dropped a teaser for what they call an Incline Test of the C6. Shared on social media, the teaser clip had the caption saying, "The road can tell you things no blueprint ever will. We bring you Ride & Tested - where we put FF.C6 to the test. Incline Test dropping soon." It is to be noted that this is one of the initial teasers of the production version of the bike, following the showcase of the prototype of the C6. Apart from that, the EV has been spotted testing multiple times. The test mule spotted earlier provided a preview of the machine's functionality, highlighting circular LED lights that show the brand's fusion of classic and contemporary designs. True to its roots, the motorcycle features a sleek frame with an aluminum chassis and girder forks, reminiscent of classic models. Additionally, the split seat design and black alloy wheels are also noticeable. View this post on Instagram A post shared by Flying Flea (@flyingflea) The bike's aerodynamic form includes a magnesium frame that aids in managing airflow. Although the bike's specifications are not yet available, we anticipate it will offer a range of around 100 km, as it has been designed for city use. In order to fulfill its purpose, the manufacturer has focused on reducing the bike's weight, ensuring it remains under 100 kg. Beyond its visual appeal, the brand has made significant investments in the technology incorporated into the motorcycle. It can be regarded as the most advanced motorcycle produced by Royal Enfield. The bike will come equipped with a round touchscreen interface that enables various functions such as voice commands, connectivity, and more. To power these capabilities, the company has utilized Qualcomm's Snapdragon processor.

Independence Day 2025: Here are 10 cars and bikes used by the Indian Army
Independence Day 2025: Here are 10 cars and bikes used by the Indian Army

Hindustan Times

time4 days ago

  • Hindustan Times

Independence Day 2025: Here are 10 cars and bikes used by the Indian Army

Here's a look at some of the most important four and two-wheelers that have played a role in the Army's operational strength over the years. As India celebrates its 79th Independence Day, the occasion is a reminder of the sacrifices made by freedom fighters and the relentless commitment of the armed forces who guard the nation's frontiers. Tasked with operating in some of the toughest environments on Earth, from snow-covered peaks and arid deserts to dense forests and rocky valleys, the Indian Army depends on specialised vehicles designed to handle these extreme conditions. 1 Mahindra Willys Jeep – Pioneer of military transport In the years after independence, Mahindra secured the rights to assemble and later produce the iconic Willys Jeep in India. Originally developed for World War II, this rugged 4×4 quickly became indispensable for the Indian military. Its simple mechanics, off-road strength, and durability made it a trusted choice for missions across varied terrains. 2 Maruti Suzuki Gypsy – Army's faithful companion Since its debut in 1985, the Maruti Suzuki Gypsy has been synonymous with Army mobility. Production for civilians ended in 2018, but the model still rolls out of the factory exclusively for defence use. Its lightweight build, dependable Japanese engineering, and easy maintenance have made it a battlefield favourite. In fact, Army personnel have demonstrated the ability to strip and reassemble the Gypsy in less than two minutes, a testament to its straightforward design and the soldiers' skill. 3 Royal Enfield Bullet - Timeless military motorcycle The Indian Army's association with the Royal Enfield Bullet began in 1952 with an order for 500 units. Known for its sturdy frame and torque-heavy engine, the Bullet has endured as the Army's go-to motorcycle for decades. With the Royal Enfield Himalayan now undergoing testing, the fleet could soon gain a modern adventure bike alongside the classic Bullet. 4 Tata Safari – From civilian SUV to armoured workhorse The Tata Safari name has long resonated with Indian drivers, but its armoured versions have served a more serious purpose in the Army. From the Safari Dicor to the Safari Storme, these SUVs have been adapted to withstand hostile conditions. Even after being retired from the civilian market, armoured Safari Stormes continue to be produced for military use, with Tata Motors maintaining a dedicated defence vehicle division. Also check these Cars Find more Cars Mahindra Scorpio Classic 2184 cc 2184 cc Diesel Diesel ₹ 13.77 Lakhs Compare View Offers Maruti Suzuki Jimny 1462 cc 1462 cc Petrol Petrol ₹ 12.76 Lakhs Compare View Offers Royal Enfield Bullet 350 349 cc 349 cc 37 kmpl 37 kmpl ₹ 1.74 Lakhs Compare View Offers Tata Safari 1956 cc 1956 cc Diesel Diesel ₹ 15.50 Lakhs Compare View Offers Force Motors Gurkha 2596 cc 2596 cc Diesel Diesel ₹ 16.75 Lakhs Compare View Offers Mahindra Marazzo 1497 cc 1497 cc Diesel Diesel ₹ 14.59 Lakhs Compare View Offers 5 Tata Xenon – Multi-role pickup The Tata Xenon broke new ground as India's first locally built pickup. While it no longer appears in showrooms, the Army employs it in several configurations. The standard version acts as a troop carrier, while armoured units can carry mounted weapons, showcasing the pickup's adaptability to different combat and support roles. 6 Tata Sumo 4×4 – Rare field ambulance A lesser-seen military vehicle, the Tata Sumo 4×4 was designed in limited numbers for the Army's medical corps. Serving as an ambulance during field operations, it combines off-road capability with life-saving medical transport. 7 Mahindra Scorpio Classic – New-age utility SUV In recent years, the Mahindra Scorpio Classic has become an increasingly common sight in the Army's fleet. Over 3,300 units are now in service, including 1,850 added in 2023 alone. Painted in the Army's signature green and fitted with standard 4WD, it's powered by a 2.2-litre diesel engine delivering 128 bhp and 300 Nm of torque. 8 Force Gurkha – Patrol-ready and terrain-proven Compact but extremely capable, the Force Gurkha is deployed for patrols and reconnaissance missions. Its high ground clearance, strong off-road gearing, and rugged build make it ideal for operations in rough terrain where reliability is critical. 9 Maruti Suzuki Jimny – Gypsy's next chapter The Maruti Suzuki Jimny is set to gradually replace the Gypsy in certain roles. Like its predecessor, it's small, light, and comes with 4×4 capability, making it perfect for reconnaissance and quick-response tasks. Its induction signals the Army's move toward updating its light vehicle fleet while retaining proven operational mobility. 10 Mahindra Scorpio Pik-Up Another new addition to the Indian Armed Forces fleet will be the Mahindra Scorpio Pik-Up. The Mahindra Scorpio Pik-Up will soon be added to the Indian Armed Forces as Mahindra Automotive recently revealed that it had signed a ₹2,700 crore contract with the Indian Armed Force to supply 1986 units of the pickup truck. Get insights into Upcoming Cars In India, Electric Vehicles, Upcoming Bikes in India and cutting-edge technology transforming the automotive landscape. First Published Date:

Video: Bageshwar Dham Baba Trades Work For Bullet And Vintage Car In MP
Video: Bageshwar Dham Baba Trades Work For Bullet And Vintage Car In MP

News18

time4 days ago

  • News18

Video: Bageshwar Dham Baba Trades Work For Bullet And Vintage Car In MP

Last Updated: Videos of Bageshwar Dham Baba enjoying a Bullet ride and a vintage car have gone viral, thrilling devotees and sparking widespread social media buzz. Pandit Dhirendra Krishna Shastri, popularly known as Bageshwar Dham Baba, has once again grabbed headlines. This time, it is not for his religious discourses or spiritual teachings but for his stylish rides in Chhatarpur, Madhya Pradesh. Two videos of the spiritual leader went viral on social media, showing him enjoying luxurious vehicles, much to the excitement of his devotees. In one of the reels, Shastri can be seen riding a Royal Enfield Bullet, wearing a safety helmet, and dressed in his traditional saffron attire. He waves cheerfully to onlookers while riding along a scenic road, creating a sense of thrill among his followers. The video captured his confident ride, highlighting his comfort behind the wheel of a powerful motorcycle. Viral Ride Videos In the second clip, Shastri is spotted seated in a vintage car, interacting with female devotees who accompany him. The open-top car allows the leader to converse comfortably, and his expressions reflect warmth and engagement as he shares insights and information with the passengers. Both vehicles are reportedly owned by Shastri's devotees, who gladly offer them for his use. The sight of the spiritual leader enjoying a Bullet ride and a vintage car left locals and devotees enthusiastic, with many taking out their phones to record the moments. The videos have since been widely shared on X (formerly Twitter), gathering views and reactions. Shastri's Luxury Style Dhirendra Shastri is no stranger to luxury. Over the years, he has been seen using stylish sunglasses, branded jackets, and other high-end items during public appearances. During his trip to Australia in June, he was spotted wearing expensive jackets and sunglasses while traveling on a plane, and later enjoying a cruise. Social media users criticised him for enjoying such luxuries despite being a spiritual figure. As per News18, responding to the criticism, Shastri clarified, 'You have an issue with my jacket and sunglasses? Let me make it clear – they are not mine…these are gifts I received from my disciples." He further explained that the offerings he receives during Katha programs are not for personal use but are utilized for social welfare, including building a cancer hospital and supporting poor girls. He urged people to avoid spreading 'worthless negativity." While Bageshwar Baba continues to draw attention beyond religion, his popularity remains undiminished, with followers admiring both his spiritual teachings and his approachable personality. view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.

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