logo

Microsoft, Merak Capital tie-up to empower Saudi gaming startups

Zawya13-02-2025
Merak Capital, a technology-focused investment firm, has signed an agreement with Microsoft to accelerate the growth and global impact of gaming startups in Saudi Arabia.
The collaboration leverages Microsoft's technical expertise and global ecosystem to empower gaming entrepreneurs while reinforcing the kingdom's commitment to advancing its gaming industry.
This collaboration will provide gaming startups with access to Microsoft's expansive resources, including Azure cloud services, advanced gaming development tools, and its international network of partners. It will also enhance the capabilities of startups via the Exel Gaming Accelerator, enabling them to leverage AI, cloud, and analytics to innovate faster and create immersive gaming experiences, benefit from mentorship and strategic guidance by Microsoft's leading gaming professionals and technology specialists, and expand global reach by unlocking pathways to international markets through Microsoft's global partnerships and distribution channels.
This collaboration builds on the solid foundation established by the Merak Gaming Fund (MGF), an $80 million investment fund under the Gaming and Esports Sector Financing Program, overseen by the National Development Fund (NDF) in collaboration with the Social Development Bank and the Saudi Esports Federation.
Playing a key role in advancing the National Gaming and Esports Strategy and the Ignite Digital Content Program, the fund aligns with Saudi Vision 2030 to drive innovation and growth in the gaming industry.
As part of its broader mandate, the National Development Fund (NDF) oversees an integrated development finance ecosystem that supports key sectors, including E-gaming and esports. Through initiatives like the Merak Gaming Fund (MGF), NDF plays a pivotal role in driving investment and innovation in the gaming industry, aligning with Saudi Vision 2030. By fostering strategic collaborations, NDF strengthens the sector's growth and positions the kingdom as a regional leader in digital entertainment and economic development.
Abdullah Altamami, Founder and CEO of Merak Capital, said: 'Microsoft has long been at the forefront of technology innovation, and our collaboration represents a significant step for Saudi Arabia's gaming ecosystem. By bringing Microsoft's industry-leading technology and global expertise into Exel Gaming Accelerator and the Merak Gaming Fund, we are providing gaming founders with the infrastructure, tools, and mentorship needed to build scalable businesses. This collaboration is about more than just technology; it's about enabling studios to create commercially viable games that resonate with global audiences while strengthening the Kingdom's position in the gaming industry."
Turki Badhris, President, Microsoft Arabia, commented: 'At Microsoft, we are committed to empowering developers and creators with the tools they need to build transformative experiences. Our collaboration with Merak Capital represents an exciting opportunity to nurture gaming innovation in Saudi Arabia and support a thriving ecosystem that has the potential to make a global impact.'
The Exel Gaming Accelerator is now accepting applications for its inaugural cohort. Startups with scalable business models and strong growth potential are encouraged to apply. Participants will gain access to mentorship, investment opportunities, and technical expertise from leading partners. Applications will remain open until February 16, 2025. - TradeArabia News Service
Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (Syndigate.info).
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Microsoft accused of delaying tactics with latest review of Israel's use of its tech in Gaza
Microsoft accused of delaying tactics with latest review of Israel's use of its tech in Gaza

The National

time4 hours ago

  • The National

Microsoft accused of delaying tactics with latest review of Israel's use of its tech in Gaza

Microsoft has announced a second investigation into accusations surrounding the Israeli military's use of the company's Azure cloud computing platform in Gaza. This time, however, the company said it would be using lawyers as well as an independent consulting firm for the investigation. The move by Microsoft comes after a report published earlier this month by The Guardian alleged that Israel's military has been used Azure for the 'mass surveillance of civilians in Gaza and the West Bank ' by storing phone call data files. The Redmond, Washington-based technology giant said that if the accusations are true, it would constitute a violation of Microsoft's standard terms of service. For much of the year, controversy has lingered about how various Microsoft products are being used by Israel's military in Gaza, in addition to the company's existing contracts with the Israeli government. In April, during an event marking the company's 50th anniversary, Mustafa Suleyman, Microsoft's head of AI, was interrupted by a protester who criticised the company for having contracts with Israel. Videos posted on social media show Mr Suleyman 's speech coming to a halt as a woman in the audience accuses him of being a war profiteer. Outside the event, demonstrators protested against the company's contracts with Israel. Many of the demonstrators were Microsoft employees, who were terminated for their actions. The protests have stemmed from the group No Azure for Apartheid (NOAA), which was founded by former Microsoft employees. In response to the demonstrations and allegations, Microsoft announced that an internal review had found 'no evidence' its products have been used to harm people in Gaza. The company came to that conclusion based on an investigation conducted with the help of an outside firm, which involved interviews with dozens of employees and the lengthy assessment of documents. 'As with many governments around the world, we also work with the Israeli government to protect its national cyberspace against external threats,' Microsoft said. The company did not find evidence that Israel's military had failed to comply with Microsoft's terms of service, it added. There were some caveats in Microsoft's statement, however. There was acknowledgement that because of the nature of how software and AI tools are used, Microsoft's own investigation might have been limited. 'Microsoft does not have visibility into how customers use our software on their own servers or other devices,' the company said, before concluding with a message expressing concern over the loss of life in Israel and Gaza. Those concerns culminated in a shareholder resolution submitted and supported by 60 investors that is seeking to push Microsoft to evaluate its effectiveness in promoting 'human rights due diligence processes' related to its AI tools. The lead filer of the resolution, set to face a vote at Microsoft's annual shareholder meeting in December, is the Religious of the Sacred Heart of Mary, an international congregation of Catholic women. As for Microsoft's decision to perform yet another investigation into how its cloud and AI offerings are used by Israel's military, NOAA has dismissed the announcement as a delay strategy. 'Microsoft must terminate all Azure contracts and partnerships with the Israeli military government,' the group said. 'The No Azure for Apartheid campaign rejects Microsoft's 'urgent' inquiry into its business with the Israeli Military – as yet another tactic to delay the immediate cessation of ties with the Israeli military.' Other major companies have come under scrutiny for contracts with Israel. Palantir, Lockheed Martin, Booz Allen Hamilton, Google and others have faced criticism. Israel's campaign in Gaza – which followed the October 7, 2023 attacks by Hamas-led fighters that resulted in the deaths of about 1,200 people and the capture of 240 hostages – has killed more than 62,000 people and injured about 156,000.

Turner & Townsend appointed to deliver du's first hyperscale data centre in the UAE
Turner & Townsend appointed to deliver du's first hyperscale data centre in the UAE

Zawya

time9 hours ago

  • Zawya

Turner & Townsend appointed to deliver du's first hyperscale data centre in the UAE

Global professional services company Turner & Townsend announed on Monday that it been appointed by du [The Emirates Integrated Telecommunications Company PJSC] to provide project and cost management services for its landmark hyperscale data centre in Dubai. In April 2025, du had announced a 2 billion UAE dirhams ($544.54 million) hyperscale data centre deal with Microsoft. A press statement by Turner & Townsend said the du's first hyperscale data centre, which will be located on a 20,000-square metre greenfield site, is designed to significantly enhance du's data centre capabilities and expand hyperscale cloud infrastructure in the region while targeing LEED Gold sustainability certification. Ajay Mangara, Data Centre Lead, UAE, at Turner & Townsend, said the firm will provide expert guidance and oversight to support, advise, and manage this initiative, leveraging its expertise and track record in delivering complex data centre projects across the region and globally. (Writing by SA Kader; Editing by Anoop Menon) (

Fahy secures strategic investment of $1.75mln from Impact46 and Merak Capital
Fahy secures strategic investment of $1.75mln from Impact46 and Merak Capital

Zawya

timea day ago

  • Zawya

Fahy secures strategic investment of $1.75mln from Impact46 and Merak Capital

Fahy partners with Impact46 and Merak Capital to accelerate gaming innovation in Saudi Arabia. Investment fuels the development of high-quality, commercially successful mobile games. Fahy aims to contribute to Saudi Arabia's vision of becoming a global gaming hub. Riyadh, Saudi Arabia – 'Fahy', a rising game development studio in Saudi Arabia, has secured strategic investment of 1.75mn USD from Impact46 and Merak Capital. This milestone reflects the studio's potential, and its commitment to shaping the future of mobile gaming while contributing to Saudi Arabia's expanding gaming ecosystem. Founded in early 2023 by Hani Hashem, Owis Alsaour, and Fahad Alshibl, Fahy rapidly gained momentum upon their enrollment in NEOM's exclusive LevelUp accelerator, where they transformed from an indie team into a scalable studio. The studio further expanded its reach through a publishing partnership with Kwalee, gaining access to world-class expertise in user acquisition, monetization, and global game publishing. Fahy's strategy revolves around the hybrid casual genre, building games that blend accessibility with depth. Hani Hashem, CEO and Co-founder of Fahy, explains, 'Today's mobile gamers want more than fleeting experiences. They seek games that are easy to pick up but offer meaningful progression. Our goal is to create games that are instantly fun yet endlessly rewarding. ' Fahy's ambitious pipeline features multiple titles including RAWR, an expansive monster-collecting RPG with unique battle mechanics, deep meta elements, and an immersive storyline; Footy Traps, a fast-paced PvP football game where strategy is key to outsmarting opponents and climbing the ranks; and Heist Party, a chaotic multiplayer heist game where players can team up or betray each other in a race for the biggest loot. 'This investment fuels our mission to push the boundaries of mobile gaming, expand our production capabilities, and attract top talent to the Kingdom.' Hani continues. 'We started with a love for gaming and a big dream- to build global hit games from Saudi Arabia, for the world. While our journey is still in its early stages, the backing from Impact46 and Merak Capital is yet another testament to Saudi's growing ecosystem that is empowering us to compete on the world stage. ' Impact46, a leading Saudi investment firm, emphasized the potential of the Saudi gaming market and the role of local studios in driving growth. Basmah Al Sinaidi, Managing Partner at Impact46, stated: "Fahy is one of the unique Saudi studios that possess great potential. We are looking forward to backing the team and their visionary approach to create exceptional games and experiences." Abdulelah Alshareef, VP of Venture Capital at Merak Capital, highlighted the investment's significance in shaping Saudi Arabia's gaming industry: "The gaming industry in Saudi Arabia is evolving rapidly, and we see tremendous potential in homegrown studios like Fahy. Mobile gaming, in particular, is a high-growth sector, and Fahy Studios is uniquely positioned to create experiences that engage players worldwide. Our investment reflects our belief in their vision and our commitment to fostering the growth of Saudi Arabia's gaming sector. At Merak Capital, we aim to empower startups that combine creativity with strong business models, and Fahy Studios embodies this approach. We are excited to support their journey in building a globally competitive mobile gaming company and contributing to the Kingdom's ambition of becoming a gaming powerhouse.' Saudi Arabia is home to over 24 million gamers, representing 67% of the population, with local players outspending their global counterparts. With the gaming sector projected to multiply in size globally by 2030, investments in game development and publishing are crucial for establishing the Kingdom as a dominant force in the industry. About Fahy Studios Fahy is a Saudi-based game development studio specializing in hybrid-casual mobile games. With the goal of building global hit games from Saudi Arabia for the world, the studio aims to blend accessibility with deeper storytelling and gameplay to create games that are instantly fun yet endlessly rewarding. Fahy Studios combines in-house game design, art, and development to create innovative, engaging gaming experiences that resonate globally. About Impact46 Impact46 is an innovation-driven, CMA-licensed asset management firm managing over SAR 2.8 billion in alternative investments. Based in Saudi Arabia, the firm delivers institutional-grade investment products across venture capital, private credit, and capital markets. With deep regional expertise and disciplined execution, Impact46 invests alongside institutions, corporates, and family offices to create long-term value and unlock new opportunities. Today, the firm plays a growing role in enabling strategic sectors — including the launch of a SAR 150 million gaming fund and an expanding credit advisory practice for institutional and growth-stage clients. About Merak Capital Merak Capital is an investment firm focused on technology opportunities across multiple stages and industries. Merak is built on deep technological research and understanding, staying at the forefront of digital trends, and finding investment opportunities aligned with adoption cycles from different sectors, locally, regionally, and globally. The firm aims to partner with the builders of tomorrow in leading technological transformations, unlocking new markets and opportunities for growth, where innovation, fueled by the entrepreneurial spirit, shapes our future..

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store