The 2025 Best for Baby Awards
Whether you are a new parent or a seasoned one, one thing is certain: raising tiny humans is hard. From navigating infant sleep schedules to trying to fit in self care, it's quite the balancing act. But shopping for baby gear doesn't have to be stressful. Sure, there are thousands of baby products on the market, but we're here to help you find the best bassinet, car seat, diaper bag, and more.
Every year, Parents enlists the help of industry experts, real world testers, and our parenting pro editors to bring you our annual Best for Baby Awards. We review the latest and greatest baby gear, testing everything from bottles and bassinets to sleep sacks and swaddles. We also test products designed to help caretakers, both during pregnancy and beyond. And we do so to help parents focus on what matters most: time with their littles.
To ensure Parents Best for Baby Award winners represent a large breadth of parenting experiences, we brought together an impressive panel of parenting pros to nominate, review, and—in some cases—approve of the must-have baby products of the year.
Vetted by Editors. We receive hundreds of product submissions each year and all are thoughtfully considered by our team. Our editors review each product based on safety qualifications, longevity, innovation, cost, and more. We then narrow down the field to make sure our testers are only testing top-tier, age appropriate products.
Tested by Parents and Judges. It's important for our products to be tested in 'the real world.' For this reason, we enlist the help of parents with children 18 months and younger. We also ask expectant parents to participate in the testing phase. And our expert judges play a crucial role, examining everything from breast pumps to car seats.
Rated On the Factors That Matter Most. Our products are rated on various criteria, from safety and durability to effectiveness and ease of use. We encourage our testers to elaborate on their experience. And thoughtful and thorough feedback is a cornerstone of our testing.
Have the 'Value Factor.' From buying a stroller and crib to diapers and a car seat, getting all the gear you need for baby can quickly add up. And while you certainly don't want to cut corners—especially where safety is concerned—getting the most bang for your buck is important. When reviewing products, we ask testers if they felt the product was a good value.
Are Age Appropriate. Whether your little one is three or 13 months, all of the products on our list are safe and age appropriate. Our team also works very hard to match testers with products that are well-suited for their stage of development.
Jamie Grayson is a dual-certified CPST in the US and Canada and baby gear expert with 20 years of experience in the juvenile industry. Jamie has headlined hundreds of parenting events across North America and reaches millions monthly through his social media content. As seen on The Today Show, Martha Stewart, Fast Company, The NY Times, BBC Global, Consumer Reports, and Forbes, Jamie sits on the board of the ABC Kids Expo. Find him on the road with Babies & Bumps and follow him at TheJamieGrayson on Instagram and at TheBabyGearGuy on TikTok.
Jenna Ushkowitz is known for her role as Tina Cohen-Chang on the award-winning Fox television series, Glee. Jenna is a SAG award winner and a two-time Tony award winning producer. Her Broadway credits includeThe King & I, Spring Awakening, and Waitress. Film credits include HELLO, AGAIN; Yellow Fever; Educated; Babyface; One Night in San Diego; and most recently, Rosé All Day. Her voice was featured in the 2022 HBO MAX and Cartoonito animated musical special, Naked Mole Rat Gets Dressed, and she currently voices Queen Ryung in Drew Barrymore's Netflix animated series, Princess Power. Jenna co-hosts the official Glee Rewatch podcast and And That's What You Really Missed on iHeartRadio, with co-star and best friend Kevin McHale.
Natalie Diaz is the pied piper of twin families around the globe. She is the founder of Twiniversity and Tiny New Yorkers. She is a globally recognized parenting expert, public speaker, certified lactation counselor, child passenger safety technician, and award-winning podcaster. She's also the bestselling author of What To Do When You're Having Two and The Newborn Twins Sleep Guide. And Nat started out in the baby world after her frustrations with her twin pregnancy and delivery. As the saying goes "Be the change you wish to see in the world" and that's 100% what she did. She now reaches over 1.5 million families weekly through her website and social channels making sure that parents feel recognized, comforted, and properly educated. You can find Nat at Twiniversity on all social platforms. She's ready to help when you just let her know what you need.
Michelle Pratt with Safe in the Seat is quickly becoming every overwhelmed and anxious parent's go-to resource for car seat safety. As a mom and nationally certified child passenger safety technician, her judgement-free approach is helping turn car seat confusion into straight-up confidence. Through Safe in the Seat's free car seat finder tool, online courses, helpful videos, personalized consults, and daily doses of safety tips and tricks, Michelle is empowering caregivers to keep their most precious cargo safe in the seat.
Kimberly Zapata is the editor of special projects at Parents. Her parenting, health, and wellness work has been published on numerous websites, including Health, Healthline, Parade, Washington Post, Huffington Post, Oprah, The Mighty, Mic, and Vice, to name a few. She is also the founder and creator of Greater Than: Illness, an organization dedicated to empowering teens and young adults struggling with mental illness. She is also a mother of two.
Grace Bastidas is the editor-in-chief of Parents. She is also a writer, on-air personality, and parenting expert. Grace regularly shares her parenting expertise in the media as a guest on CBS Mornings, Good Morning America, Kelly & Mark, TODAY, and other popular outlets. She is a skilled public speaker and has presented at events such as Colorcomm, the Start to Flourish Summit from Mother Honestly, Big City Moms, and We All Grow. She moderated a webinar with Secretary of Education Miguel Cardona and guest-hosted a podcast for NPR's Life Kit. In addition, Grace has written for the New York Times, the Wall Street Journal, and New York, and has always been passionate about giving voice to underrepresented communities. Grace also serves as an ambassador for the Good+ Foundation, a nonprofit working to break the cycle of family poverty.
Kaity Velez is the editorial director of special projects at Parents. A Brooklyn-born mom of two kids, she is a content expert, brand steward, and community builder. She's passionate about diversity and equity and cares deeply about the social emotional wellness of the generations we're raising. And their Parents.
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