Harrods opens key occasionwear space, adds new exclusives
It's positioned between 'the relaxed sophistication of' Designer Collection – Room 1 (DC1) and Room 2 (DC2) with the 'formal elegance' of the new Evening & Occasion Room said to 'redefine occasionwear through a contemporary lens'.
The space, designed by David Collins Studio, is essentially dedicated to day-to-evening dressing, 'offering a considered wardrobe for the discerning woman whose calendar spans everything from refined lunches to elevated celebrations'.
What this means in practice is a room that features an edit of fluid tailoring, statement dresses and 'polished' separates, 'curated with a focus on silhouette, craftsmanship, and seasonal relevance'.
The retailer is building on the momentum of the earlier makeovers of DC1 and DC2 that opened in November 2024 'while extending the narrative into a new, occasion-led space'.
Importantly, the floor introduces five directional brands to Harrods womenswear. Included are Adam Lippes, Carolina Herrera Daywear and Valenti, all in UK department store exclusives. Also new to the store are Liberowe and Edeline Lee, that latter unveiling a global exclusive capsule collection.
The space also includes 'a refined edit' of established names — such as Alessandra Rich, Erdem, and Roksanda — 'all dual-sited to enhance the cross-category experience across Womenswear'.
The company said it's 'more than a seasonal launch, DC3 is a platform for year-round wardrobe evolution. From light spring tailoring to rich autumnal textures, the space will continuously adapt to reflect the rhythm of the fashion calendar and the ever-changing needs of Harrods' clientele'.
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