PNG Jewellers enters high-growth lightweight jewellery market with ‘Litestyle' launch
PNG Jewellers, a name synonymous with trust and tradition for over 192 years, has unveiled its contemporary sub-brand Litestyle by PNG in Pune. This bold move marks the heritage brand's evolution into a future-ready, design-forward space tailored to the lifestyle of modern Indian women.
Crafted in 18K and 22K gold, Litestyle is curated for women aged 25–40 who seek everyday jewellery that combines elegance, practicality, and personal style. From office meetings to festive brunches, Litestyle offers minimalist fine jewellery that transitions effortlessly across occasions.
The brand is set to launch its first two exclusive stores at Kharadi and Wakad in Pune on 22 June 2025, with renowned actress Sai Tamhankar inaugurating the stores.
India's lightweight jewellery market is on a growth trajectory, fueled by rising gold prices, changing consumer preferences, and the increasing role of women as key jewellery buyers. Litestyle by PNG aims to tap into this shift with jewellery that is affordable, authentic, and digitally accessible.
Litestyle's ambitious roadmap includes 12 stores across Maharashtra in FY 2025–26, with a mix of company-owned and franchise models. Looking ahead, the brand plans to scale up to 100 stores across India by 2030.
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Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at BusinessUpturn.com
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